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Opportunities in the Western Europe Wine Sector: Analysis of Opportunities Offered by High Growth Economies

Opportunities in the Western Europe Wine Sector: Analysis of Opportunities Offered by High Growth Economies

Summary

Global wine sector is forecast to reach US$385.2 Billion by 2021, growing at a CAGR of 4.7% during 2016-2021. Western Europe represented the largest global market for wine with a value share of 40.3% in 2016. The high proportions of wine consumers in the region reflect Western Europe’s wine-producing history, which has made wine an enduring cultural symbol for the region. Furthermore, a reviving Western European economy, coupled with renewed consumer confidence, will allow consumers to indulge in exotic wine experiences, driving premiumization in the sector.

Still wine held the largest share, accounting for 76.8% of total value sales in 2016, while sparkling wine, the second largest market, held a value share of 18.5%. The sparkling wine market is set to record the fastest growth among all wine markets in Western Europe with a projected CAGR of 3.2% during 2016-2021.

Western Europe is home to the majority of developed nations, implying high disposable incomes, and accounting for the highest consumption of wine in the world. Germany, Norway, Denmark, and Finland emerged as the high potential counties for wines in the region. Denmark is set to record the fastest CAGR of 4.3% in the Western Europe region’s wine sector during 2016-2021.

In Western Europe, hypermarkets & supermarkets emerged the largest distribution channel for wine, with a volume hare of 42.7% in 2016, followed by food & drinks specialists who accounted for 25.4% and on trade with 24.5% in the same year. Hypermarkets & Supermarkets also led the distribution of wine in Germany with 67.1% share of volume sales, while food & drinks specialists emerged the leading distribution channel for wine in Finland, Norway and Denmark.

The report Opportunities in the Western Europe Wine Sector, brings together multiple data sources to provide a comprehensive overview of the Western European wine sector.

In particular, this report provides the following -

  • Sector overview: Provides an overview of the sector size, value, and volume growth analysis, across regions.
  • Change in consumption: Analysis on the shift in consumption of wine by markets across the key countries in the Western Europe region.
  • High potential countries: Provides risk-reward analysis of the top four high potential countries in the Western Europe region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure.
  • Country analysis: Provides deep-dive analysis of four high potential countries covering value growth during 2016-2021, key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced by and future outlook for the region.
  • Brand Analysis: Provides an overview of leading brands in the Western Europe region and analyzes the growth of private labels in the region.
  • Key distribution channels: Provides analysis on the leading distribution channels for Wine across the key countries in the Western Europe region, in 2016. It covers five distribution channels: hypermarkets & supermarkets, convenience stores, food & drinks specialists, department stores, and others, which include cash & carries and warehouse clubs, ‘dollar stores’, e-retailers, and general retailers.
  • Preferred packaging formats: The report provides percentage share (in 2016) and growth analysis (during 2011-2021) for various package materials, pack types, closures, and primary outer types based on the volume sales (by pack units) of wine.
Companies mentioned in this report: A Racke GmbH & KWV International (Pty) Ltd, Rotkäppchen-Mumm Sektkellereien GmbH, Accolade Wines, CAVIRO Soc Coop Agricola, Franz Wilhelm Langguth Erben GmbH & Co. KG, Pernod Ricard SA, Bacardi Limited, Treasury Wine Estates Vintners Limited, Compagnie Francaise Des Grands Vins, Castel Group, Viña Concha Y Toro S.A. and Les Grands Chais de France

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Western Europe Wine sector. It includes analysis on the following -
  • Sector overview: Provides overview of the sector size, value and volume growth analysis, across regions.
  • Change in consumption: Analysis on the shift in consumption of Wine by markets across the key countries in the Western Europe region.
  • High potential countries: Provides Risk-Reward analysis of top 4 high potential countries in the Western Europe region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure.
  • Country analysis: Provides deep-dive analysis of four high potential countries covering value growth during 2016-2021, key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region.
  • Brand Analysis: Provides an overview of leading brands (volume analysis) in the Western Europe region, besides analyzing the growth of private labels in the region.
  • Key distribution channels: Provides analysis on the leading distribution channels in the WE Wine sector in 2016. It covers four distribution channels: Hypermarkets & Supermarkets, Food & Drinks Specialists, On-trade, and Others, which includes Convenience Stores, eRetailers, Department Stores, and Cash & Carries & Warehouse Clubs, among others.
  • Preferred packaging formats: The report provides percentage share (in 2016) and growth analysis (during 2011-2021) for various packaging materials, pack types, closures, and primary outer types based on the volume sales (by pack units) of Wine products.
Reasons to buy
  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
  • To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates


  • Executive Summary
  • Market Size and Growth Analysis
    • Regional analysis
      • Market size analysis – Western Europe compared to other regions
        • Table Regional comparison: Market size, growth, and per capita analysis, 2016–2021
      • Growth analysis by region
      • Growth analysis by country
      • Growth analysis by market
  • Identifying High Potential Countries in Western Europe
    • High potential countries in Western Europe
    • Identifying high potential countries – methodology
    • Identifying high potential countries
  • Market Size and Growth Analysis
    • High potential countries in Western Europe
      • High potential countries in Western Europe – overview
        • Table Denmark is forecast to record the fastest value CAGR of 4.3% among all countries in the Western European Wine market during 2016–2021
      • Growth contribution analysis by country
      • Share of Wine compared to other alcoholic beverage sectors
      • Change in consumption levels by country and Wine markets
      • Per capita consumption and expenditure analysis
  • Country Profiles
    • Germany
      • German Wine – overview
        • Table Key Markets Value Share, 2016
      • German Wine – demographic analysis
      • German Wine – key trends
    • Norway
      • Norwegian Wine – overview
        • Table Key Markets Value Share, 2016
      • Norwegian Wine – demographic analysis
      • Norwegian Wine – key trends
    • Denmark
      • Danish Wine – overview
        • Table Key Markets Value Share, 2016
      • Danish Wine – demographic analysis
      • Danish Wine – Key trends
    • Finland
      • Finnish Wine – overview
        • Table Key Markets Value Share, 2016
      • Finnish Wine – demographic analysis
      • Finnish Wine – key trends
  • Success Stories
    • About case studies
    • Case study: ALDI - The Exquisité Collection Cotes de Provence Rosé 2016
    • Case study: Moët & Chandon - Champagne
    • Case study: Sedlescombe Organic Vineyard - 2015 Regent Rose
  • Company and Brand Analysis
    • Brand share analysis in the Wine sector
    • Leading companies in Western Europe's Wine sector
    • Leading brands in Western Europe's Wine sector
    • Private label penetration in the Wine sector
      • Table Private label penetration (in volume terms) in the Wine sector, 2016
  • Key Distribution Channels
    • Leading distribution channels by countries
      • Table Leading Distribution Channels in Western Europe by countries (by volume) , 2016
    • Leading distribution channels by markets
      • Table Leading Distribution Channels in Western Europe region by markets, 2016
  • Key Packaging Formats
    • Growth analysis by key package material and pack type
    • Growth analysis by closure type and primary outer type
  • Challenges and Future Outlook
    • Key challenges
    • Future outlook – Western Europe
  • Appendix
    • Definitions – markets
    • Appendix
      • Table Global – Wine sales, by region - value (US$ million)
      • Table Global Wine sales, by region - volume (million Lt)
      • Table Growth analysis, by country - value (US$ million)
      • Table Growth analysis, by country - volume (million Lt)
      • Table Market growth analysis, by country - Fortified Wine (US$ million)
      • Table Market growth analysis, by country – Sparkling Wine (US$ million)
      • Table Market growth analysis, by country - Still Wine (US$ million)
      • Table Market growth analysis, by country - Fortified Wine (million Lt)
      • Table Market growth analysis, by country - Sparkling Wine (million Lt)
      • Table Market growth analysis, by country - Still Wine (million Lt)
      • Table Global - brands vs. private label value by markets (million Lt), 2016
      • Table Western Europe - brands vs. private label value by markets (million Lt), 2016
      • Table Western Europe - brands vs. private label value, by country (million Lt), 2016
      • Table Top five brands volume sales, Fortified Wine (million Lt), 2016
      • Table Top five brands volume sales, Sparkling Wine (million Lt), 2016
      • Table Top five brands volume sales, Still Wine (million Lt), 2016
      • Table Leading distribution channels in the Asia-Pacific region (volume)
      • Table Volume (units) growth by package material (2011–2021)
      • Table Volume (units) growth by pack type (2011–2021)
      • Table Volume (units) growth by closure type (2011–2021)
      • Table Volume (units) growth by primary outer type (2011–2021)
  • Trends Definitions
    • GlobalData's TrendSights framework
    • GlobalData has identified eight mega-trends that can be broken down into 63 trends
    • Definitions – trends: health & wellness
    • Definitions – trends: sensory & indulgence
    • Definitions – trends: comfort & uncertainty
    • Definitions – trends: sustainability & ethics
    • Definitions – trends: individualism & expression
    • Definitions – trends: smart & connected
    • Definitions – trends: easy & affordable

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