Market Research Logo

Opportunities in the Western Europe Prepared Meals Sector: Analysis of Opportunities Offered by High Growth Economies

Opportunities in the Western Europe Prepared Meals Sector: Analysis of Opportunities Offered by High Growth Economies

Summary

Global Prepared Meals sector was valued at US$83.4 Billion in 2016 and is forecasted to record a CAGR of 3.5% during 2016-2021 to reach US$99.1 Billion by 2021. Western Europe has the highest value share of the global Prepared Meals sector, at 39.5% in 2016, and is forecasted to grow by a CAGR of 2.2%, in value terms, from US$32.9 Billion in 2016 to US$36.6 Billion by 2021. The highly urbanized and busy lives of consumers in developed nations, such as the UK, France, and Germany, are driving high Prepared Meals consumption rates in the region. However, it is forecasted to witness a low CAGR (both in value and volume terms) compared to other global regions due to the saturated market landscape and increasing preference for fresh foods among health conscious consumers.

Western Europe is highly industrialized and developed with consumers tending to have high levels of disposable income and busier lifestyles, and therefore accounts for the highest consumption of Prepared Meals in the world. Germany, France, and the UK had a 70% share of total regional consumption in 2016; however, they offer a low potential for growth due to the saturated state of the market in these countries. As such, countries such as Italy, the Netherlands, Austria, and Ireland, which are less developed, offer higher growth potential for Prepared Meals in Western Europe because the market is less saturated.

West European Prepared Meals sector is fragmented with the top five brands - Frosta, Ristorante, Erasco, Iglo, and Maggi - accounting for a 12.8% share of the sector in 2016. Private labels accounted for a 27.8% share of the sector in 2016, indicating the demand for low cost variants. Furthermore, the fragmented and saturated market scenario demands constant innovation to succeed in the region.

Health & Wellness market in the West European Prepared Meals sector stood at US$1,157.8 Million in 2016, accounting for 3.5% of the overall sector in the region. A large aging population and rising awareness about diet related illnesses, such as obesity and diabetes, is driving H&W Prepared Meals sales, particularly in the UK, Finland, and Italy. Therefore, Prepared Meals with H&W attributes, such as gluten-free, low calorie, and fresh & natural ingredients, are set to gain market share in the region and are forecast to grow at a CAGR of 2.7% to reach US$1,322.1 Million in 2021.

Globally, Hypermarkets & Supermarkets was the main distribution channel for Prepared Meals, accounting for 67.4% of the market, followed by Convenience Stores at 20%. This is mirrored in Western Europe, where Hypermarkets & Supermarkets led sales with 65% market share. The Netherlands has led the region at a country-level with 68.1% Hypermarkets & Supermarkets channel share.

The report Opportunities in the Western Europe Prepared Meals Sector: Analysis of Opportunities Offered by High Growth Economies, provide a comprehensive overview of the West European Prepared Meals sector.

It includes analysis on the following -

  • Sector overview: Provides overview of the sector size, value and volume growth analysis, across regions
  • Change in consumption: Analysis on the shift in consumption of Prepared Meals by markets across the key countries in the Western Europe region.
  • High potential countries: Provides Risk-Reward analysis of top four high potential countries in the Western Europe region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure
  • Country analysis: Provides deep-dive analysis of four high potential countries covering value growth during 2016-2021, key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region.
  • Health & Wellness analysis: Provides insights on the Health & Wellness products in terms of value and percentage share in the overall Prepared Meals sector during 2011-2021. The analysis includes key Health & Wellness attributes and consumer benefits driving the sales of Prepared Meals products in the Western Europe region region, in 2016. It also covers the market share of leading companies offering Prepared Meals with health and wellness attributes in the same year.
  • Brand Analysis: Provides an overview of leading brands in the Western Europe region, besides analyzing the growth of private labels in the region.
  • Key distribution channels: Provides analysis on the leading distribution channels for Prepared Meals across the key countries in the Western Europe region, in 2016. It covers five distribution channels - Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, Department Stores and Others that include - Cash & Carries and Warehouse Clubs, ‘Dollar Stores’, e-Retailers, and General retailers.
  • Preferred packaging formats: The report provides percentage share (in 2016) and growth analysis (during 2011-2021) for various packaging materials, container, closure, and outer types based on the volume sales (by pack units) of Prepared Meals.
Companies mentioned in this report: Unilever, Nestle, Iglo Foods, Heristo, HJ Heinz, Fleury Michon, Findus Group, Frosta, Dr, August Oetkar, Continental Foods.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Western Europe Prepared Meals sector. It includes analysis on the following -
  • Sector overview: Provides overview of the sector size, value and volume growth analysis, across regions
  • Change in consumption: Analysis on the shift in consumption of Prepared Meals by markets across the key countries in the Western European region.
  • High potential countries: Provides Risk-Reward analysis of top four high potential countries in the Western European region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure
  • Country analysis: Provides deep-dive analysis of four high potential countries covering value growth during 2016-2021, key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region.
  • Health & Wellness analysis: Provides insights on the Health & Wellness products in terms of value and percentage share in the overall Prepared Meals sector during 2011-2021. The analysis includes key Health & Wellness attributes and consumer benefits driving the sales of Prepared Meals products in the Western European region, in 2016. It also covers the market share of leading companies offering Prepared Meals with health and wellness attributes in the same year.
  • Brand Analysis: Provides an overview of leading brands in the Western European region, besides analyzing the growth of private labels in the region.
  • Key distribution channels: Provides analysis on the leading distribution channels for Prepared Meals across the key countries in the Western European region, in 2016. It covers five distribution channels - Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, Department Stores and Others that include - Cash & Carries and Warehouse Clubs, ‘Dollar Stores’, e-Retailers, and General retailers.
  • Preferred packaging formats: The report provides percentage share (in 2016) and growth analysis (during 2011-2021) for various packaging materials, container, closure, and outer types based on the volume sales (by pack units) of Prepared Meals.
Reasons to buy
  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the APAC region.
  • The report provides a detailed analysis of the high potential countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
  • To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates


  • Executive Summary
  • Market size and growth analysis
    • Market Size Analysis - Western Europe compared to other regions
      • Table Regional comparison: Market size, growth, and per capita analysis, 2016-2021
    • Growth Analysis by region
    • Growth Analysis by country
  • Identifying high potential countries in Western Europe
    • High potential countries in Western Europe
    • Identifying high potential countries - Methodology
    • Identifying high potential countries - Risk, reward and opportunity analysis
  • Market size and growth analysis
    • High potential countries in Western Europe - Overview
    • Growth Contribution Analysis by Country (1)
    • The share of Prepared Meals compared to other Food sectors
    • Change in consumption levels by country and Prepared Meals markets
    • Per Capita Consumption and Expenditure Analysis
  • Country Profiles
    • Netherlands
      • The Netherlands Prepared Meals - Overview
        • Table Prepared Meals Categories, Value Share, (%), 2016
      • Prepared Meals Sector in the Netherlands - Demographic Analysis
      • The Netherlands Prepared Meals - Key trends
    • Italy
      • Italian Prepared Meals - Overview
        • Table Prepared Meals Categories, Value Share, (%), 2016
      • Prepared Meals Sector in Italy - Demographic Analysis
      • Italian Prepared Meals - Key trends
    • Ireland
      • Irish Prepared Meals - Overview
        • Table Prepared Meals Categories, Value Share, (%), 2016
      • Prepared Meals Sector in Ireland - Demographic Analysis
      • Irish Prepared Meals - Key trends
    • Austria
      • Austrian Prepared Meals- Overview
        • Table Prepared Meals Categories, Value Share, (%), 2016
      • Prepared Meals Sector in Austria- Demographic Analysis
      • Austrian Prepared Meals - Key trends
  • Success Stories
    • About Case Studies
    • Prepared Meals in Western Europe: Case Study
  • Company and Brand Analysis
    • Brand Share Analysis in the Prepared Meals Sector
    • Leading Companies in the West European Prepared Meals sector
    • Leading Brands in West European Prepared Meals sector
    • Private Label penetration in the Prepared Meals sector
  • Health & Wellness Analysis
    • Health & Wellness Analysis - Overview
      • Table Health & Wellness value and its share in overall sales, 2011-2021
    • Health & Wellness market growth analysis by country
    • Health & Wellness Analysis - Key product attributes and consumer benefits
    • Leading Health & Wellness companies by market share
  • Key Distribution Channels
    • Leading Distribution Channels by countries
      • Table Leading Distribution Channels in Western Europe by countries, 2016
    • Leading Distribution Channels by categories
      • Table Leading Distribution Channels in the Western Europe region by markets, 2016
  • Key Packaging Formats
    • Growth analysis by key packaging material and container type
    • Growth analysis by closure type and outers
  • Challenges and Future Outlook
    • Key challenges
    • Future Outlook
  • Appendix
    • Table Global - Prepared Meals Sales, by Region - Value (US$ million)
    • Table Global Prepared Meals Sales, by Region- Volume (Kg Million)
    • Table Growth Analysis, by Country- Value (US$ million)
    • Table Growth Analysis, by Country- Volume (Kg Million)
    • Table Value sales, by Country and Sector (2016, US$ million)
    • Table Market Growth Analysis, by Country in the Meal Kit market (US$ million)
    • Table Market Growth Analysis, by Country in the Pizza market (US$ million)
    • Table Market Growth Analysis, by Country in the Ready Meals market (US$ million)
    • Table Market Volume Growth Analysis, by Country - Meal Kit (Kg Million)
    • Table Market Volume Growth Analysis, by Country - Pizza (Kg Million)
    • Table Market Volume Growth Analysis, by Country - Ready Meals (Kg Million)
    • Table Global - Brands vs. Private Label Value (2016, US$ million)
    • Table Western Europe- Brands vs. Private Label Value (2016. US$ million)
    • Table Western Europe- Brands vs. Private Label Value, by Country (2016, US$ million)
    • Table Western Europe Top Five Brands value sales, Pizza (US$ million)
    • Table Western Europe Top Five Brands value sales, Meal Kits (US$ million)
    • Table Western Europe Top Five Brands value sales, Ready Meals (US$ million)
    • Table Health & Wellness product attribute analysis for Western Europe (US$ million)
    • Table Health & Wellness consumer benefit attribute analysis for Western Europe (US$ million)
    • Table Leading Distribution Channels in the Western Europe region by countries, 2016 (US$ million)
    • Table Volume Growth by Packaging Material (2011-2021)
    • Table Volume Growth by Container Type (2011-2021)
    • Table Volume Growth by Closure Type (2011-2021)
    • Table Volume Growth by Outer Type (2011-2021)
    • GlobalData's TrendSights Framework
    • GlobalData has identified eight mega-trends that can be broken down into 63 trends
    • Definitions - Trends: Health & Wellness
    • Definitions - Trends: Sensory & Indulgence
    • Definitions - Trends: Comfort & Uncertainty (1/2)
    • Definitions - Trends: Sustainability & Ethics
    • Definitions - Trends: Individualism & Expression
    • Definitions - Trends: Smart & Connected
    • Definitions - Trends: Easy & Affordable
  • About Global Data
    • GlobalData at a glance

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report