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Opportunities in the Western Europe Confectionery Sector - Analysis of opportunities offered by high growth economies

Opportunities in the Western Europe Confectionery Sector - Analysis of opportunities offered by high growth economies

Summary

The global confectionery sector was valued at just over US$164 billion in 2017 and is forecast to record a CAGR of 4.3% during 2017-2022 to cross US$203 billion by 2022. Western Europe held the second highest value and volume share of the global confectionery sector at 29.1% and 27.8%, respectively, in 2017. It is forecast to record a value CAGR of 4% during 2017-2022, increasing from just over US$47 billion in 2017 to US$58 billion by 2022.

Chocolate is the largest category in the region, accounting for over US$30 billion (around 63.5%) of the overall sector in 2017, and is forecast to grow at a CAGR of 4.1% to cross US$37 billion by 2022. It is followed by the sugar confectionery and gum categories, which accounted for shares of 26.8% and 9.8% in 2017 and both are forecast to register a CAGR of 3.8% during 2017-2022.

Based on the relative performance of countries on multiple metrics, the Netherlands, Sweden, Germany, and Spain are shortlisted as high-potential countries primarily owing to their large market size, high value growth rates, and rising per capita value growth levels.

The Western European confectionery sector is fragmented with the top five brands - Milka, Dairy Milk, Haribo, Kinder, and Ferrero Rocher - accounting for 12% share in 2017. Meanwhile, private label accounted for share of 8%.

Hypermarkets & supermarkets is the largest distribution channel in the Western Europe confectionery sector with a value share of 48.7% in 2017. Convenience stores and food & drinks specialists are the other leading distribution channels with value shares of 27.8% and 12.8% respectively.

The report Opportunities in the Western Europe Confectionery Sector, provide a comprehensive overview of the Western Europe confectionery sector.

In depth, this report provides the following analysis -

  • Sector overview: Provides an overview of the sector size, value, and volume growth analysis, across regions.
  • Change in consumption: Analysis on the shift in consumption of confectionery products by categories across the key countries in the Western Europe region.
  • Country analysis: Provides deep-dive analysis of four high potential countries covering value growth during 2017-2022, key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region.
  • Brand analysis: Provides an overview of leading brands in the Western Europe region and analyzes the growth of private label products in the region.
  • Key distribution channels: Provides analysis on the leading distribution channels for confectionery across the key countries in the Western Europe region, in 2017. It covers six distribution channels: hypermarkets & supermarkets, convenience stores, food & drinks specialists, vending machines, cash & carries and warehouse clubs, and others, which includes “dollar stores”, variety stores & general merchandise retailers, drugstores & pharmacies, e-retailers, and other retailers.
  • Preferred packaging formats: The report provides percentage share (in 2017) and growth analysis (during 2012-2022) for various package materials, pack types, closure types, and primary outer types based on the volume sales (by pack units) of confectionery.
Companies mentioned in this report: Mars Inc., Perfetti Van Melle SpA, Cloetta Ab, Mondelēz International, Inc., Haribo GmbH & Co. KG , Candyking International AB, Oy Karl Fazer Ab,Chocoladefabriken Lindt & Sprüngli AG

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Western Europe confectionery sector. It includes analysis on the following -
  • Sector overview: Provides an overview of the sector size, value, and volume growth analysis, across regions.
  • Change in consumption: Analysis on the shift in consumption of confectionery products by categories across the key countries in the Western Europe region.
  • Country analysis: Provides deep-dive analysis of four high potential countries covering value growth during 2017-2022, key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region.
  • Brand analysis: Provides an overview of leading brands in the Western Europe region and analyzes the growth of private label products in the region.
  • Key distribution channels: Provides analysis on the leading distribution channels for confectionery across the key countries in the Western Europe region, in 2017. It covers six distribution channels: hypermarkets & supermarkets, convenience stores, food & drinks specialists, vending machines, cash & carries and warehouse clubs, and others, which includes “dollar stores”, variety stores & general merchandise retailers, drugstores & pharmacies, e-retailers, and other retailers.
  • Preferred packaging formats: The report provides percentage share (in 2017) and growth analysis (during 2012-2022) for various package materials, pack types, closure types, and primary outer types based on the volume sales (by pack units) of confectionery.
Reasons to buy
  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
  • To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.


1. Executive summary
2. Market size and growth analysis (regional analysis)
Market size analysis - Western Europe compared to other regions
Growth analysis by region
Growth analysis by country
Growth analysis by category
3.Identifying high potential countries in Western Europe
High potential countries in Western Europe
Identifying high potential countries - methodology
Identifying high potential countries - risk, reward, and opportunity analysis
4. Market size and growth analysis (high potential countries in Western Europe)
High potential countries in Western Europe - Overview
Growth contribution analysis by country (1/2)
Growth contribution analysis by country (2/2)
Share of confectionery compared to other food sectors
Change in consumption levels by country and confectionery categories
Per capita consumption and expenditure analysis
5. Country Profiles (high potential countries in Western Europe)
The Netherlands
Sweden
Germany
Spain
6. Success Stories
Confectionery in Western Europe: Case Studies
7. Company and brand analysis
Brand share analysis in Western Europe’s confectionery sector
Leading companies in Western Europe’s confectionery sector
Leading brands in Western Europe’s confectionery sector
Private label penetration in the Western Europe’s confectionery sector
8. Health & wellness analysis
Health & wellness analysis - overview
Health & wellness market growth analysis by country
Health & wellness analysis - key product attributes and consumer benefits 56-
Leading health & wellness companies by market share
9. Key distribution channels
Leading distribution channels by countries
Leading distribution channels by categories
10. Key packaging formats
Growth analysis by key package material and pack type
Growth analysis by closure type and outer type
11. Challenges and future outlook
Key challenges
Future outlook
12. Appendix
List of Tables
Regional comparison: market size, growth, and per capita analysis, 2017-2022
Identifying high potential countries - risk, reward, and opportunity analysis
High potential countries in Western Europe - overview
Share of confectionery compared to other food sectors
Change in consumption levels by country and confectionery categories
Per capita consumption and expenditure analysis
Percentage value share of confectionery categories in the Netherlands
Percentage value share of confectionery categories in Sweden
Percentage value share of confectionery categories in Germany
Percentage value share of confectionery categories in Spain
Brand share analysis in Western Europe’s confectionery sector
Private label penetration in Western Europe’s confectionery sector
Health & wellness analysis - overview
Health & wellness analysis - key product attributes and consumer benefits
Leading health & wellness companies by market share
Leading distribution channels in Western Europe by countries
Leading distribution channels in Western Europe by categories
List of Figures
Value growth analysis by region (2017-2022)
Volume growth analysis by region (2017-2022)
Value and volume growth analysis by country (2017-2022)
Value and volume growth analysis by category in Western Europe (2017-2022)
High potential countries in the Western Europe
Country level contribution to the growth of chocolate category, 2017-2022
Country level contribution to the growth of gum category, 2017-2022
Country level contribution to the growth of sugar confectionery category in Western Europe, 2017-2022
The Netherlands confectionery - demographic analysis
Sweden confectionery - demographic analysis
German confectionery - demographic analysis
Spanish confectionery - demographic analysis
Leading companies in the Western Europe confectionery sector by value sales (US$ million), 2017
Leading brands (including private label) in the Western Europe confectionery sector by value sales (US$ million), 2017
Country level contribution to the growth of H&W market, 2017-2022
Key package material volume (units) share, 2017, unit volume growth by package material (2012-2022)
Key pack type volume (units) share, 2017, unit volume growth by pack type (2012-2022)
Key closure type volume (units) share, 2017, unit volume growth by closure type (2012-2022)
Key primary outer type volume (units) share, 2017, unit volume growth by primary outer type (2012-2022)

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