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Opportunities in the Western Europe Bakery & Cereals Sector

Opportunities in the Western Europe Bakery & Cereals Sector

Summary

The bakery & cereals sector in the Western Europe valued at US$154,882.5 million in 2018 is the second largest market globally with a value share of 29.1% in 2018, and is expected to grow at a CAGR of 2.8% during 2018-2023. Bread & rolls is the largest category in the sector, accounting for 39.7% of overall value sales in 2018. The overall sector in the region is fragmented, with the top five companies accounting for 10.3% of overall value sales in 2018. Food & drinks specialists is the leading distribution channel in the Western European bakery & cereals sector, with a total value share of 43% in 2018. Products with health & wellness attributes accounted for 27% of overall sales bakery & cereal sector in the region. Flexible packaging is the most commonly used packaging material in the region, with 78.5% market share in 2018.

This report brings together multiple data sources to provide a comprehensive overview of the region's bakery & cereals sector. It includes market overview, high growth country analysis, top brands, key distribution channels, packaging formats and case studies.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Western Europe bakery & cereals sector. It includes analysis on the following -

  • Sector overview: Provides an overview of the sector size, value, and volume growth analysis, across regions.
  • Change in consumption: Analysis on the shift in consumption of bakery & cereals products by categories across the key countries in the Western Europe region.
  • High potential countries: Provides risk-reward analysis of top four high potential countries in the Western Europe region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure.
  • Country analysis: Provides deep-dive analysis of four high potential countries covering value growth during 2018-2023, key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region.
  • Health & Wellness analysis: Provides insights on the health & wellness products in terms of value and percentage share in the overall bakery & cereals sector during 2013-2023. The analysis includes key health & wellness attributes and consumer benefits driving the sales of bakery & cereals products in the Western Europe region, in 2018. It also covers the market share of leading companies offering bakery & cereals with health & wellness attributes in the same year.
  • Brand analysis: Provides an overview of leading brands in the region and analyzes the growth of private label products in the region.
  • Key distribution channels: Provides analysis on the leading distribution channels for bakery & cereals across the key countries in the Western Europe region, in 2018. It covers six distribution channels: hypermarkets & supermarkets, convenience stores, food & drinks specialists, vending machines, cash & carries and warehouse clubs, and others, which includes “dollar stores, variety stores & general merchandise retailers, drugstores & pharmacies, e-retailers, and other retailers.
  • Preferred packaging formats: The report provides percentage share (in 2018) and growth analysis (during 2013-2023) for various package materials, pack types, closure types, and primary outer types based on the volume sales (by pack units) of bakery & cereals.
Reasons to buy
  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
  • To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates"


1. Executive summary
2. Market size and growth analysis (regional analysis )
Market size analysis - Western Europe compared to other regions
Growth analysis by region
Growth analysis by country
Growth analysis by category
3. Growth potential by countries in the Americas
Risk and reward analysis - opportunity scores
4. Market size and growth analysis
Overview - value and volume growth analysis by country
Growth contribution analysis by country
Share of bakery & cereals compared to other food sectors
Change in consumption levels by country and bakery & cereals category
Per capita consumption and expenditure analysis
5. Country profiles
Denmark
Switzerland
Germany
The Netherlands
6. Success stories
7. Company and brand analysis
Leading companies in the Western Europe bakery & cereals sector
Company and brand share analysis
Leading companies by categories, in the Western Europe bakery & cereals sector
Leading brands by categories, in the Western Europe bakery & cereals sector
Private label penetration in the Western Europe bakery & cereals sector
8. Health & wellness analysis
Health & wellness analysis - overview
Health & wellness market growth analysis by country
Health & wellness analysis - key product attributes and consumer benefits
Leading health & wellness companies by market share
9. Key distribution channels
Leading distribution channels by country
Leading distribution channels by category
10. Key packaging formats
Growth analysis by key pack material and pack type
Growth analysis by closure type and primary outer type
11. Challenges and future outlook
Key challenges
Future outlook
12. Appendix
13. Trends definitions
14. About GlobalData
List of Tables
Regional comparison: market size, growth, and per capita analysis, 2018-2023
Identifying high potential countries - risk, reward and opportunity analysis
High potential countries in the Western Europe - overview
Value share of bakery & cereals sector as a proportion of overall food industry by country, 2018
Change in consumption by category within bakery & cereals (value terms), 2018-2023
Per capita consumption in the Americas and high potential countries, 2018
Per capita expenditure in the Americas and high potential countries, 2018
Denmark bakery & cereals - overview, % value share by category, 2018
Switzerland bakery & cereals - overview % value share by category, 2018
Germany bakery & cereals - overview % value share by category, 2018
The Netherlands bakery & cereals - overview % value share by category, 2018
Leading brands in the Western Europe bakery & cereals sector and categories by value, 2018
Leading companies in the Western Europe bakery & cereals sector by value sales (US$ million), 2018
Leading brands (including private label) in the Western Europe bakery & cereals sector by value sales (US$ million), 2018
Private label penetration in the Western Europe bakery & cereals sector
Health & wellness value and its share in overall sales, 2013-2023
Share of product attributes and consumer benefits in high potential countries in the Western Europe 2018
Leading health & wellness companies with market share by bakery & cereals categories (2018)
Leading distribution channels by countries, 2018
Leading distribution channels in the Western Europe region by categories, 2018
List of Figures
Annual value growth analysis by region (2018-2023)
Annual volume growth analysis by region (2018-2023)
Value and volume growth analysis by country (2018-2023)
Value and volume growth analysis by category (2018-2023)
Top four high potential countries in the Americas
Country level contribution to the growth of different categories in the Americas region, 2018-2023
Canada bakery & cereals - demographic analysis
Peru bakery & cereals - demographic analysis
The US bakery & cereals - demographic analysis
Leading companies in the Americas bakery & cereals sector by value sales (US$ million), 2018
Country level contribution to the growth of H&W market in the Americas region, 2018-2023
Key pack material volume (units) share, 2018
Unit volume growth by pack material (2013-2023)
Key pack type volume (units) share, 2018
Unit volume growth by pack type (2013-2023)
Key closure type volume (units) share, 2018
Unit volume growth by closure type (2013-2023)
Key primary outer type volume (units) share, 2018
Unit volume growth by primary outer type (2013-2023) `

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