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Opportunities in the Western Europe Bakery & Cereals Sector: Analysis of Opportunities Offered by High growth Economies

Opportunities in the Western Europe Bakery & Cereals Sector: Analysis of Opportunities Offered by High growth Economies

Summary

Global Bakery & Cereals sector was valued at US$477,950.4 Million in 2016 and is forecast to record a CAGR of 3.4% during 2016-2021, to reach US$565,588.3 Million by 2021. Western Europe is the second largest region in the global B&C sector with a value share of 28.5% in 2016, and is forecast to register value and volume growth of 2.1% and 1.2% respectively during 2016-2021. The growing demand for convenient and healthy Bakery & Cereals products is expected to support the growth of B&C sales in the region.

Western Europe is the second largest B&C market in the world, accounting for US$136,204.5 Million in 2016, and is forecast to reach US$151,149.3 Million in 2021. Bread & Rolls is the largest market within the sector, accounting for US$53,434.1 Million (39.2% of the overall B&C sector) in 2016 and is expected to reach US$58,469.8 Million in 2021, growing at a CAGR 1.8%. This is followed by the Cakes, Pastries & Sweet Pies market, which will stand at US$31,106.1 Million in 2021. In terms of growth, Cereal Bars is forecast to witness the highest vale and volume CAGRs of 4.6% and 4.7% respectively during 2016-2021.

Health & Wellness market stood at US$18,874.6 Million in 2016 and is forecast to reach US$21,183.0 Million in 2021, at a CAGR of 2.3%. H&W sales accounted for 13.9% of the overall Western European Bakery & Cereals sector in 2016, higher than the global percentage sales of 10.8%. Among the high potential countries, Denmark and Spain had the highest percentage shares of H&W sales, at 31.4% and 30.5% respectively, while the UK, Spain, and Germany are expected to drive growth. The rise in obesity rates and the subsequent increase in lifestyle diseases such as diabetes are fuelling the demand for products with Heath & Wellness attributes in Western Europe.

Food & Drinks Specialists is the mode of choice in the Western Europe Bakery & Cereals sector, with a 43.2% distribution share across channels, followed by Hypermarkets & Supermarkets with a 34.6% share in 2016. Among the high potential countries, Austria has the highest share of 51.7% in Food & Drinks Specialists, followed by Spain and Portugal with 50.9% and 47.1% shares respectively. The high share of Food & Drinks Specialists is largely due to the high sales of Bread & Rolls (largest market) through this channel, as consumers prefer to purchase fresh products from local stores on a daily basis.

Overall Bakery & Cereals sector in the Western Europe region is fragmented with the top five brands - Mulino Bianco, Warburtons, Golden Toast, Kingsmill, Pasquier- accounting for just 3.6% of the overall sales in 2016. Private Label held a 14.6% share in the overall B&C sector, with good growth across markets.

The report Opportunities in the Western Europe Bakery & Cereals Sector brings together multiple data sources to provide a comprehensive overview of the Western Europe Bakery & Cereals sector (B&C).

In particular, this report provides the following analysis -

  • Market overview: Includes sector size, market size and growth analysis by markets.
  • Change in consumption: Provides a shift in the consumption of Bakery & Cereals by markets across different countries in the Western Europe region.
  • Countries analysis: Provides Risk-Reward analysis of four countries in Western Europe region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure.
  • Health & Wellness analysis: Provides insights on the Health & Wellness products in terms of value and percentage share in the overall Bakery & Cereals sector during 2011-2021. The analysis includes key Health & Wellness attributes and consumer benefits driving the sales of Bakery & Cereals in 2016. It also covers the market share of leading companies offering Bakery & Cereals with health and wellness attributes in the same year.
  • Brand Analysis: Provides an overview of leading brands in Western Europe region, besides analyzing the growth of private label in the region.
  • Key distribution channels: Provides analysis on the leading distribution channels in the Western Europe Bakery & Cereals sector in 2016. It covers seven distribution channels - Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers, Cash & Carries and Warehouse Clubs, “Dollar Stores”, Variety Stores & General Merchandise Retailers and Others that include - Drug stores & Pharmacies, Vending Machines and Other retailers
  • Preferred packaging formats: The report provides percentage share (in 2016) and growth analysis (during 2011-2021) for various packaging materials, container, closure, and outer types based on the volume sales (by pack units) of Bakery & Cereals.
Companies mentioned in this report: Warburton's, United Biscuits, Kellogg Company, Pagengruppen, Premier Foods Group, Panrico, Mondelez International, Cereal Partners Worldwide, Barilla G & R Fratelli, Agrofert.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Western Europe Bakery & Cereals sector (B&C). It includes analysis on the following -
  • Market overview: Includes sector size, market size and growth analysis by markets.
  • Change in consumption: Provides a shift in the consumption of Bakery & Cereals by markets across different countries in the Western Europe region.
  • Countries analysis: Provides Risk-Reward analysis of four countries in Western Europe region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure.
  • Health & Wellness analysis: Provides insights on the Health & Wellness products in terms of value and percentage share in the overall Bakery & Cereals sector during 2011-2021. The analysis includes key Health & Wellness attributes and consumer benefits driving the sales of Bakery & Cereals in 2016. It also covers the market share of leading companies offering Bakery & Cereals with health and wellness attributes in the same year.
  • Brand Analysis: Provides an overview of leading brands in Western Europe region, besides analyzing the growth of private label in the region.
  • Key distribution channels: Provides analysis on the leading distribution channels in the Western Europe Bakery & Cereals sector in 2016. It covers seven distribution channels - Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers, Cash & Carries and Warehouse Clubs, “Dollar Stores”, Variety Stores & General Merchandise Retailers and Others that include - Drug stores & Pharmacies, Vending Machines and Other retailers
  • Preferred packaging formats: The report provides percentage share (in 2016) and growth analysis (during 2011-2021) for various packaging materials, container, closure, and outer types based on the volume sales (by pack units) of Bakery & Cereals.
Reasons to buy
  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
  • To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates


  • Executive Summary
  • Market size and growth analysis
    • Market Size Analysis - Western Europe compared to other regions
      • Table Regional comparison: Market size, growth, and per capita analysis, 2016-2021
    • Growth Analysis by Region
    • Growth Analysis by Country
    • Growth Analysis by Market
  • Identifying high potential countries in Western Europe
    • High potential countries in Western Europe
    • Analyzing countries in Western Europe - Methodology
    • Risk, reward and opportunity analysis of Western Europe countries
  • Market size and growth analysis High potential countries in Western Europe
    • High potential countries in Western Europe - Overview
    • Growth Contribution Analysis by Country (1/5)
    • Share of Bakery & Cereals compared to other Food sectors
    • Change in consumption levels by country and Bakery & Cereals markets
    • Per Capita Consumption Analysis
    • Per Capita Expenditure Analysis
  • High Potential Country Analysis: Western Europe
    • Spain
      • Spanish Bakery & Cereals - Overview
      • Spanish Bakery & Cereals - Demographic analysis
      • Spanish Bakery & Cereals - Key trends
    • Austria
      • Austrian Bakery & Cereals - Overview
      • Austrian Bakery & Cereals - Demographic analysis
      • Austrian Bakery & Cereals- Key trends
    • Denmark
      • Denmark Bakery & Cereals - Overview
      • Denmark Bakery & Cereals - Demographic analysis
      • Denmark - Key trends
    • Portugal
      • Portugal Bakery & Cereals - Overview
      • Portugal Bakery & Cereals - Demographic analysis
      • Portugal - Key trends
  • Success Stories
    • About Case Studies
    • Case Study: Spoon Cereals
    • Case Study: Weetabix Breakfast Cereal
    • Case Study: Bahlsen
  • Company and Brand Analysis
    • Brand Share Analysis in the Bakery & Cereals Sector (1/3)
    • Leading companies in Western Europe Bakery & Cereals sector
    • Leading Brands in Western Europe Bakery & Cereals sector
    • Private Label penetration in the Bakery & Cereals sector
      • Table Private Label penetration (in value terms) in the Bakery & Cereals sector , 2016
  • Health & Wellness Analysis
    • Health & Wellness Analysis - Overview
      • Table Health & Wellness value and its share in overall sales, 2011-2021
    • Health & Wellness market growth analysis by country
    • Health & Wellness Analysis - Key product attributes and consumer benefits
    • Leading Health & Wellness companies by market share (1/3)
  • Key Distribution Channels
    • Leading Distribution Channels by countries
      • Table Leading Distribution Channels in Western Europe by countries, 2016
    • Leading Distribution Channels by markets (1/4)
      • Table Leading Distribution Channels in Western Europe region by categories, 2016
  • Key Packaging Formats
    • Growth analysis by key packaging material and container type
    • Growth analysis by closure type and outers
  • Challenges and Future Outlook
    • Future Outlook - Western Europe
    • Key Challenges
  • Appendix
    • Table Global Bakery & Cereals - Sales, by Region - Value (US$million)
    • Table Global Bakery & Cereals Sales, by Region- Volume (kg Million)
    • Table Growth Analysis, by Country- Value (US$million)
    • Table Growth Analysis, by Country- Volume (kg Million)
    • Table Market Growth Analysis, by Country - Baking Ingredients (US$Million)
    • Table Market Growth Analysis, by Country -Baking Mixes (US$Million)
    • Table Market Growth Analysis, by Country -Bread & Rolls (US$Million)
    • Table Market Growth Analysis, by Country -Breakfast Cereals (US$Million)
    • Table Market Growth Analysis, by Country - Cakes, Pastries & Sweet Pies (US$Million)
    • Table Market Growth Analysis, by Country - Cereal Bars (US$Million)
    • Table Market Growth Analysis, by Country - Cookies (Sweet Biscuits) (US$Million)
    • Table Market Growth Analysis, by Country - Dough Products (US$Million)
    • Table Market Growth Analysis, by Country - Energy Bars (US$Million)
    • Table Market Growth Analysis, by Country - Morning Goods (US$Million)
    • Table Market Growth Analysis, by Country - Savory Biscuits (US$Million)
    • Table Market Growth Analysis, by Country - Baking Ingredients (kg Million)
    • Table Market Growth Analysis, by Country -Baking Mixes (kg Million)
    • Table Market Growth Analysis, by Country -Bread & Rolls (kg Million)
    • Table Market Growth Analysis, by Country -Breakfast Cereals (kg Million)
    • Table Market Growth Analysis, by Country - Cakes, Pastries & Sweet Pies (kg Million)
    • Table Market Growth Analysis, by Country - Cereal Bars (kg Million)
    • Table Market Growth Analysis, by Country - Cookies (Sweet Biscuits) (kg Million)
    • Table Market Growth Analysis, by Country - Dough Products (kg Million)
    • Table Market Growth Analysis, by Country - Energy Bars (kg Million)
    • Table Market Growth Analysis, by Country - Morning Goods (kg Million)
    • Table Market Growth Analysis, by Country - Savory Biscuits (kg Million)
    • Table Global - Brands vs. Private Label Value (2016, US$million)
    • Table WE- Brands vs. Private Label Value (2016, US$million)
    • Table WE- Brands vs. Private Label Value, by Country (2016, US$million)
    • Table Western Europe Top 5 Brands value sales, Baking Ingredients (US$million)
    • Table Western Europe Top 5 Brands value sales, Baking Mixes (US$million)
    • Table Western Europe Top 5 Brands value sales, Bread & Rolls (US$million)
    • Table Western Europe Top 5 Brands value sales, Breakfast Cereals (US$million)
    • Table Western Europe Top 5 Brands value sales, Cakes, Pastries & Sweet Pies (US$million)
    • Table Western Europe Top 5 Brands value sales, Cereal Bars (US$million)
    • Table Western Europe Top 5 Brands value sales, Cookies (Sweet Biscuits) (US$million)
    • Table Western Europe Top 5 Brands value sales, Dough Products (US$million)
    • Table Western Europe Top 5 Brands value sales, Energy Bars (US$million)
    • Table Western Europe Top 5 Brands value sales, Morning Goods (US$million)
    • Table Western Europe Top 5 Brands value sales, Savory Biscuits (US$million)
    • Table Health & Wellness product attribute analysis for Western Europe
    • Table Health & Wellness consumer benefit attribute analysis for Western Europe
    • Table Leading Distribution Channels in the Western Europe region, 2016
    • Table Volume Growth by Packaging Material (2011-2021)
    • Table Volume Growth by Container Type (2011-2021)
    • Table Volume Growth by Closure Type (2011-2021)
    • Table Volume Growth by Outer Type (2011-2021)
  • Trends Definitions
    • GlobalData's TrendSights Framework
    • GlobalData has identified eight mega-trends that can be broken down into 63 trends
    • Definitions - Trends: Health & Wellness
    • Definitions - Trends: Sensory & Indulgence
    • Definitions - Trends: Comfort & Uncertainty (1/2)
    • Definitions - Trends: Sustainability & Ethics
    • Definitions - Trends: Individualism & Expression
    • Definitions - Trends: Smart & Connected
    • Definitions - Trends: Easy & Affordable
  • About Global Data

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