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Opportunities in the North American Bakery & Cereals Sector: Analysis of Opportunities Offered by Countries in the Region

Opportunities in the North American Bakery & Cereals Sector: Analysis of Opportunities Offered by Countries in the Region

Summary

Global Bakery & Cereals sector was valued at US$477,950.4 Million in 2016 and is forecast to record a CAGR of 3.4% during 2016-2021 to reach US$565,588.3 Million by 2021. North America had a value share of 28.5% in the global Bakery & Cereals sector in 2016, representing the largest regional market. Rising disposable incomes (particularly in Mexico), increasing demand for convenient breakfast options, and growth in the popularity of organic and all natural products that hold a higher price are the primary market growth drivers.

North American Bakery & Cereals sector was valued at US$136,431.7 Million in 2016 and is forecast to witness a CAGR of 2.7% to reach US$155,676.8 Million in 2021. Bread & Rolls is the largest market with value sales of US$37,415.3 Million (accounting for 27.4% of the overall value sales in the North American Bakery & Cereals sector) in 2016 and is expected to reach US$41,991.3 in 2021, registering a CAGR of 2.3%. Cakes, Pastries & Sweet Pies and Morning Goods are the other leading markets in the region, accounting for value shares of 24.4% and 11.3% respectively. At a country level, the US alone accounts for 77.4% of this sector, followed by Mexico and Canada.

The US is the largest Bakery & Cereals market in North America both in value and volume terms. In 2016, the US Bakery & Cereals sector was valued at US$105,547.4 Million and is expected to grow at a CAGR of 2.5% during 2016-2021 to reach US$119,133.3 Million in 2021. On the other hand, Canada is expected to register the highest value CAGR of 4.0% during 2016-2021, while Mexico is forecast to witness the fastest growth in volume terms (2.8% CAGR) during 2016-2021.

Hypermarkets & Supermarkets is the largest distribution channel in the North American Bakery & Cereals sector, accounting for 60.9% of overall value sales in 2016. Wide penetration of large supermarket chains in the US and Canada results in the dominance of Hypermarkets & Supermarkets. On the other hand, Mexico has a lower share of Hypermarkets & Supermarkets; however, the increasing Foreign Direct Investment in this space is expected to drive share in the future. Food & Drink Specialists and Convenience Stores are the other leading distribution channels, with value shares of 22.1% and 12.3%, respectively.

Overall Bakery & Cereals sector in the North American region is highly fragmented with the top five brands - Bimbo, Pepperidge Farm, Betty Crocker, Little Debbie, and Sara Lee - accounting for 9.6% of the overall value sales in the sector. Private label held a relatively large 10.4% value share in the overall North American Bakery & Cereals sector owing to a well-developed retail landscape and consumers’ positive perception of private label.

The report Opportunities in the North American Bakery & Cereals Sector brings together multiple data sources to provide a comprehensive overview of the North American Bakery & Cereals sector.

In particular, this report provides the following analysis -

  • Market overview: Includes sector size, market size, and growth analysis by markets.
  • Change in consumption: Provides a shift in the consumption of Bakery & Cereals by markets across different countries in the North America region.
  • Countries analysis: Provides Risk-Reward analysis of three countries in North America based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure.
  • Health & Wellness analysis: Provides insights on the Health & Wellness products in terms of value and percentage share in the overall Bakery & Cereals sector during 2011-2021. The analysis includes key Health & Wellness attributes and consumer benefits driving the sales of Bakery & Cereals in 2016. It also covers the market share of leading companies offering Bakery & Cereals with health and wellness attributes in the same year.
  • Brand Analysis: Provides an overview of leading brands in North American region, besides analyzing the growth of private label in the region.
  • Key distribution channels: Provides analysis on the leading distribution channels in the global Bakery & Cereals sector in 2016. It covers five distribution channels - Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers, Cash & Carries & Warehouse Clubs, “Dollar Stores,” Variety Stores & General Merchandise Retailers and Others that include Vending Machines and Other channels.
  • Preferred packaging formats: The report provides percentage share (in 2016) and growth analysis (during 2011-2021) for various packaging materials, container, closure, and outer types based on the volume sales (by pack units) of Bakery & Cereals.
Companies mentioned in this report: Kellogg's, Post Holdings, Pepsi Co, Mondelez, Mckee Foods, Grupo Bimbo, General Mills, Flower Foods, Campbell Soup Company.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the North American Bakery & Cereals sector. It includes analysis on the following -
  • Market overview: Includes sector size, market size, and growth analysis by markets.
  • Change in consumption: Provides a shift in the consumption of Bakery & Cereals by markets across different countries in the North America region.
  • Countries analysis: Provides Risk-Reward analysis of three countries in North America based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure.
  • Health & Wellness analysis: Provides insights on the Health & Wellness products in terms of value and percentage share in the overall Bakery & Cereals sector during 2011-2021. The analysis includes key Health & Wellness attributes and consumer benefits driving the sales of Bakery & Cereals in 2016. It also covers the market share of leading companies offering Bakery & Cereals with health and wellness attributes in the same year.
  • Brand Analysis: Provides an overview of leading brands in North American region, besides analyzing the growth of private label in the region.
  • Key distribution channels: Provides analysis on the leading distribution channels in the global Bakery & Cereals sector in 2016. It covers five distribution channels - Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers, Cash & Carries & Warehouse Clubs, “Dollar Stores,” Variety Stores & General Merchandise Retailers and Others that include Vending Machines and Other channels.
  • Preferred packaging formats: The report provides percentage share (in 2016) and growth analysis (during 2011-2021) for various packaging materials, container, closure, and outer types based on the volume sales (by pack units) of Bakery & Cereals.
Reasons to buy
  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
  • To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates


  • Executive Summary
  • Market size and growth analysis
    • Market Size Analysis - North America compared to other regions
      • Table Regional comparison: Market size, growth, and per capita analysis, 2016-2021
    • Growth Analysis by Region
    • Growth Analysis by Country
    • Growth Analysis by Market
  • Growth potential by countries in North America
    • Analyzing countries in North America - Methodology
    • Risk, reward, and opportunity analysis of North American countries
  • Market size and growth analysis
    • Countries in North America - Overview
      • Table The Canadian Bakery & Cereals market is expected to grow at the fastest pace in value terms, while the Mexican market is expected to grow at the fastest pace in volume terms during 2016-2021
    • Growth Contribution Analysis by Country
    • Share of Bakery & Cereals compared to other Food sectors
    • Change in consumption levels by country and Bakery & Cereal markets
    • Per Capita Consumption Analysis
    • Per Capita Expenditure Analysis
  • Country Analysis: North America
    • The US
      • The US Bakery & Cereals - Overview
        • Table % Value Share, 2016
      • The US Bakery & Cereals - Demographic analysis
      • The US Bakery & Cereals - Key trends
    • Mexico
      • Mexican Bakery & Cereals - Overview
        • Table % Value Share, 2016
      • Mexican Bakery & Cereals - Demographic analysis
      • Mexican Bakery & Cereals - Key trends
    • Canada
      • Canada Bakery & Cereals - Overview
        • Table % Value Share, 2016
      • Canada Bakery & Cereals - Demographic analysis
      • Canada Bakery & Cereals - Key trends
  • Success Stories
    • About Case Studies
    • Case Study: Honey Nut Cheerios Whole Grain Oats
    • Case Study: Toasted Coconut Ginger Granola
    • Case Study: Boulart Sandwich Bun
  • Company and Brand Analysis
    • Brand Share Analysis in the Bakery & Cereals Sector
    • Leading companies in North America's Bakery & Cereal sector
    • Leading Brands in North America's Bakery & Cereals sector
    • Private label penetration in the Bakery & Cereals sector
      • Table Private label penetration (in value terms) in the Bakery & Cereal sector , 2016
  • Health & Wellness Analysis
    • Health & Wellness Analysis - Overview
      • Table Health & Wellness value and its share in overall sales, 2011-2021
    • Health & Wellness market growth analysis by country
    • Health & Wellness Analysis - Key product attributes and consumer benefits
    • Leading Health & Wellness companies by market share
  • Key Distribution Channels
    • Leading Distribution Channels by Countries
      • Table Leading Distribution Channels in North America by countries, 2016
    • Leading Distribution Channels by Markets
      • Table Leading Distribution Channels in North America region by markets, 2016
  • Key Packaging Formats
    • Growth analysis by key Packaging Material and Container Type
    • Growth analysis by Closure Type and Outer Type
  • Challenges and Future Outlook
    • Key Challenges
    • Future Outlook
  • Appendix
    • Table Global Bakery & Cereal - Sales, by Region - Value (US$ million)
    • Table Global Bakery & Cereal Sales, by Region - Volume (kg Million)
    • Table Growth Analysis, by Country - Value (US$ million)
    • Table Growth Analysis, by Country - Volume (kg Million)
    • Table Market Growth Analysis, by Country - Baking Ingredients (US$ Million)
    • Table Market Growth Analysis, by Country - Baking Mixes (US$ Million)
    • Table Market Growth Analysis, by Country - Bread & Rolls (US$ Million)
    • Table Market Growth Analysis, by Country - Breakfast Cereals (US$ Million)
    • Table Market Growth Analysis, by Country - Cakes, Pastries & Sweet Pies (US$ Million)
    • Table Market Growth Analysis, by Country - Cereal Bars (US$ Million)
    • Table Market Growth Analysis, by Country - Cookies (Sweet Biscuits) (US$ Million)
    • Table Market Growth Analysis, by Country - Dough Products (US$ Million)
    • Table Market Growth Analysis, by Country - Energy Bars (US$ Million)
    • Table Market Growth Analysis, by Country - Morning Goods (US$ Million)
    • Table Market Growth Analysis, by Country - Savory Biscuits (US$ Million)
    • Table Market Growth Analysis, by Country - Baking Ingredients (Kg Million)
    • Table Market Growth Analysis, by Country - Baking Mixes (Kg Million)
    • Table Market Growth Analysis, by Country - Bread & Rolls (Kg Million)
    • Table Market Growth Analysis, by Country - Breakfast Cereals (Kg Million)
    • Table Market Growth Analysis, by Country - Cakes, Pastries & Sweet Pies (Kg Million)
    • Table Market Growth Analysis, by Country - Cereal Bars (Kg Million)
    • Table Market Growth Analysis, by Country - Cookies (Sweet Biscuits) (Kg Million)
    • Table Market Growth Analysis, by Country - Dough Products (Kg Million)
    • Table Market Growth Analysis, by Country - Energy Bars (Kg Million)
    • Table Market Growth Analysis, by Country - Morning Goods (Kg Million)
    • Table Market Growth Analysis, by Country - Savory Biscuits (Kg Million)
    • Table Global - Brands vs. Private Label Value (2016, US$ million)
    • Table North America - Brands vs. Private Label Value (2016, US$ million)
    • Table North America - Brands vs. Private Label Value, by Country (2016, US$ million)
    • Table North America Top Five Brands value sales, Baking Ingredients (US$ million)
    • Table North America Top Five Brands value sales, Baking Mixes (US$ million)
    • Table North America Top Five Brands value sales, Bread & Rolls (US$ million)
    • Table North America Top Five Brands value sales, Breakfast Cereals (US$ million)
    • Table North America Top Five Brands value sales, Cakes, Pastries & Sweet Pies (US$ million)
    • Table North America Top Five Brands value sales, Cereal Bars (US$ million)
    • Table North America Top Five Brands value sales, Cookies (Sweet Biscuits) (US$ million)
    • Table North America Top Five Brands value sales, Dough Products (US$ million)
    • Table North America Top Five Brands value sales, Energy Bars (US$ million)
    • Table North America Top Five Brands value sales, Morning Goods (US$ million)
    • Table North America Top Five Brands value sales, Savory Biscuits (US$ million)
    • Table Health & Wellness product attribute analysis for North America
    • Table Health & Wellness consumer benefit attribute analysis for North America
    • Table Leading Distribution Channels in the North America region, 2016
    • Table Volume Growth by Packaging Material (2011-2021)
    • Table Volume Growth by Container Type (2011-2021)
    • Table Volume Growth by Closure Type (2011-2021)
    • Table Volume Growth by Outer Type (2011-2021)
  • Trends Definitions
    • GlobalData's TrendSights Framework
    • GlobalData has identified eight mega-trends that can be broken down into 63 trends
    • Definitions - Trends: Health & Wellness
    • Definitions - Trends: Sensory & Indulgence
    • Definitions - Trends: Comfort & Uncertainty
    • Definitions - Trends: Sustainability & Ethics
    • Definitions - Trends: Individualism & Expression
    • Definitions - Trends: Smart & Connected
    • Definitions - Trends: Easy & Affordable

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