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Opportunities in the Latin American Spirits Sector: Analysis of Opportunities Offered by High Growth Economies

Opportunities in the Latin American Spirits Sector: Analysis of Opportunities Offered by High Growth Economies

Summary

Global spirits sector is expected to grow from US$62,569.5 Million in 2016 at a CAGR of 8.7% till 2021. In volume terms, the sector is expected grow to 36,038.1 Million liters by 2021 at a CAGR of 7.1%. The Latin American spirits sector is expected to reach to an approximate value of US$40,000 Million in 2021, growing at a CAGR of 4.2%.

Brazil is the largest market for spirits in terms of both value and volume in 2016. In terms of growth, Colombia is expected to witness fastest value CAGR, while Peru is estimated to register the fastest volume CAGR of 9.4% during 2016-2021. The specialty spirits market was the largest in the Latin American spirits sector and is expected to grow to US$17,615.7 Million by 2021.

Food & drinks specialists represented the leading channel for sales of spirits in the region, accounting for 33.1% volume share in 2016, followed by hypermarkets & supermarkets with 24.8% share. Among the high potential countries, hypermarkets & supermarkets held the highest distribution share in Peru with 33.9% of total volume sales, followed by Brazil, where the channel accounted for 27.4% share in 2016.

Latin America region is moderately fragmented with the top five brands - Cachaca 51, Velho Barreiro, Pitu, Caninha Da Roca, and Ypióca - accounting for 21.4% volume share in 2016. Private label products accounted for a volume share of 2.4% in the same year.

The report Opportunities in the Latin American Spirits Sector, brings together multiple data sources to provide a comprehensive overview of the Latin American spirits sector.

In particular, this report provides the following -

  • Sector overview: Provides an overview of the sector size, value, and volume growth analysis, across regions.
  • Change in consumption: Analysis on the shift in consumption of spirits by markets across key countries in the Latin America region.
  • High potential countries: Provides risk-reward analysis of the top four high potential countries in the Latin America region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure.
  • Country analysis: Provides deep-dive analysis of four high potential countries covering value growth during 2016-2021, key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region.
  • Brand Analysis: Provides an overview of leading brands in the Latin America region, besides analyzing the growth of private labels in the region.
  • Key distribution channels: Provides analysis on the leading distribution channels for spirits across the key countries in the Latin America region in 2016. It covers six distribution channels - on-trade, hypermarkets & supermarkets, convenience stores, food & drinks specialists, e-retailers, and others that include - other retailers, “dollar stores”, variety stores & general merchandise retailers, department stores, vending machines.
  • Preferred packaging formats: The report provides percentage share (in 2016) and growth analysis (during 2011-2021) for various packaging material, pack type, closure type, and primary outer type based on the volume sales (by pack units) of spirits.
Companies mentioned in this report: Diageo Plc, IRB Tatuzinho 3 Fazendas Ltda, Pernod Ricard SA, Engarrafamento Pitu Ltda., Industria De Bebidas Paris Ltda, Davide Campari-Milano S.p.A., Private Label, Bacardi Limited, Oncinha Beverage Factory, Fábrica de Licores de Antioquia.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Latin American Spirits sector. It includes analysis on the following -
  • Sector overview: Provides overview of the sector size, value and volume growth analysis, across regions
  • Change in consumption: Analysis on the shift in consumption of Spirits by markets across the key countries in the Latin American region.
  • High potential countries: Provides Risk-Reward analysis of top 4 high potential countries in the Latin American region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure
  • Country analysis: Provides deep-dive analysis of 4 high potential countries covering value growth during 2016-2021, key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region.
  • Brand analysis: Provides an overview of leading brands in the Latin American region, besides analyzing the growth of Private Label products in the region.
  • Key distribution channels: Provides analysis on the leading distribution channels for Spirits across the key countries in the Latin American region, in 2016. It covers these distribution channels - hypermarkets & supermarkets, convenience stores, food & drinks specialists, dollar stores, which include variety stores & general merchandisers and others, which includes cash & carries & warehouse clubs and others.
  • Preferred packaging formats: The report provides percentage share (in 2016) and growth analysis (during 2011-2021) for various packaging materials, container, closure, and outer types based on the volume sales (units) of Spirits.
Reasons to buy
  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
  • To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates


  • Executive summary
  • Market size and growth analysis Regional analysis
    • Market size analysis – Latin America compared to other regions
      • Table Regional comparison: market size, growth, and per capita analysis, 2016–2021
    • Growth analysis by region
    • Growth analysis by country
    • Growth analysis by market
  • Identifying high potential countries in Latin America
    • High potential countries in Latin America
    • Analyzing countries in Latin America – methodology
    • Risk, reward, and opportunity analysis of Latin American countries
  • Market size and growth analysis High potential countries in Latin America
    • High potential countries in Latin America – overview
    • Growth contribution analysis by country (1/4)
    • Share of Spirits compared to other alcoholic beverage sectors
    • Change in consumption levels by country and Spirits markets
    • Per capita consumption analysis
    • Per capita expenditure analysis
  • High potential country analysis: Latin America
    • Brazil
      • Brazilian Spirits – overview
        • Table % Value Share, 2016
      • Brazilian Spirits – demographic analysis
      • Brazilian Spirits – key trends
    • Chile
      • Chilean Spirits – overview
        • Table Key Markets Value Share, 2016
      • Chilean Spirits – demographic analysis
      • Chilean Spirits – key trends
    • Peru
      • Peru Spirits – overview
        • Table % Value Share, 2016
      • Peru Spirits – demographic analysis
      • Peru Spirits – key trends
    • Colombia
      • Colombia Spirits – overview
        • Table % Value Share, 2016
      • Colombia Spirits – demographic analysis
      • Colombia Spirits – key trends
  • Success stories
    • About case studies
    • Case study: Buchanan's
    • Case study: Smirnoff
  • Company and brand analysis
    • Brand share analysis in the Spirits sector (1/3)
    • Leading companies in the Latin American Spirts sector
    • Leading brands in the Latin American Spirits sector
    • Private label penetration in Spirits
      • Table Private label held a volume share of 2.4% in the Latin American Spirits sector in 2016
  • Key distribution channels
    • Leading distribution channels by countries
      • Table Leading distribution channels in Latin America by countries, 2016
    • Leading distribution channels by markets (1/3)
      • Table Leading distribution channels in Latin America by markets, 2016
  • Key packaging formats
    • Growth analysis by key packaging material and pack type
    • Growth analysis by closure type and primary outer type
  • Challenges and future outlook
    • Key challenges
    • Future outlook – Latin America
  • Appendix
    • Table Global – Spirits sales, by region - value (US$ million)
    • Table Global Spirits sales, by region - volume (million liters)
    • Table Growth analysis, by country - value (US$ million)
    • Table Growth analysis, by country - volume (million liters)
    • Table Market growth analysis, by country - Brandy (US$ million)
    • Table Market growth analysis, by country - Gin & Genever (US$ million)
    • Table Market growth analysis, by country - Liqueurs (US$ million)
    • Table Market growth analysis, by country - Rum (US$ million)
    • Table Market growth analysis, by country - Specialty Spirits (US$ million)
    • Table Market growth analysis, by country – Tequila & Mezcal (US$ million)
    • Table Market growth analysis, by country - Vodka (US$ million)
    • Table Market growth analysis, by country - Whiskey (US$ million)
    • Table Market growth analysis, by country - Brandy (million liters)
    • Table Market growth analysis, by country - Gin & Genever (million liters)
    • Table Market growth analysis, by country - Liqueurs (million liters)
    • Table Market growth analysis, by country - Rum (million liters)
    • Table Market growth analysis, by country - Specialty Spirits (million liters)
    • Table Market growth analysis, by country - Tequila & Mezcal (million liters)
    • Table Market growth analysis, by country - Vodka (million liters)
    • Table Market growth analysis, by country - Whiskey (million liters)
    • Table Global - brands vs. private label value by markets (million liters), 2016
    • Table Latin America - brands vs. private label value by markets (million liters), 2016
    • Table Latin America - brands vs. private label value, by country (million liters), 2016
    • Table Top five brands value sales, Gin & Genever (million liters), 2016
    • Table Top five brands value sales, Brandy ( million liters), 2016
    • Table Top five brands value sales, Liqueurs (million liters), 2016
    • Table Top five brands value sales, Specialty Spirits (million liters), 2016
    • Table Top five brands value sales, Rum (million liters), 2016
    • Table Top five brands value sales, Tequila & Mezcal (million liters), 2016
    • Table Top five brands value sales, Vodka (million liters), 2016
    • Table Top five brands value sales, Whiskey (million liters), 2016
    • Table Leading distribution channels in the Latin America region (million liters)
    • Table Volume (units) growth by package material (2011–2021)
    • Table Volume (units) growth by pack type (2011–2021)
    • Table Volume (units) growth by closure type (2011–2021)
    • Table Volume (units) growth by outer type (2011–2021)
    • Definitions - Markets
  • Trends definitions
    • GlobalData's TrendSights framework
    • GlobalData has identified eight mega-trends that can be broken down into 63 trends
    • Definitions – trends: health & wellness
    • Definitions – trends: sensory & indulgence
    • Definitions – trends: comfort & uncertainty (1/2)
    • Definitions – trends: sustainability & ethics
    • Definitions – trends: individualism & expression
    • Definitions – trends: smart & connected
    • Definitions – trends: easy & affordable
  • About GlobalData
    • Introducing GlobalData Wisdom
    • To best support you in your role 101
    • Providing uniquely detailed market data … 102
    • supported by Business Fundamentals …
    • and completing the picture through exclusive data
    • Robust and transparent research methodology

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