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Opportunities in the Latin American Bakery & Cereals Sector: Analysis of Opportunities Offered by High-Growth Economies

Opportunities in the Latin American Bakery & Cereals Sector: Analysis of Opportunities Offered by High-Growth Economies

Summary

Global Bakery & Cereals market was valued at US$477,860.4 Million in 2016 and is forecast to record a CAGR of 3.4% during 2016-2021, to reach US$565,588.3 Million by 2021. North America (28.5%) is the largest region by value, while Eastern Europe (22.9%) is the largest market by volume in 2016. Latin America, with a value share of 11.1% in the global Bakery & Cereals sector in 2016, is forecast to grow at a CAGR of 3.8% during 2016-2021. Rising disposable incomes, the increasing demand for convenient breakfast options and growth in the popularity of natural/organic baked products is spurring the demand for Bakery & Cereal products in the region.

Bakery & Cereals sector in Latin America stood at US$52,882.4 Million in 2016 and is forecast to reach US$63,753.7 Million in 2021, witnessing a CAGR of 3.8%. Bread & Rolls is the largest market accounting for US$31,383.1 (59.3% of the overall Bakery & Cereals sector) in 2016 and is expected to reach US$38,313.8 Million in 2021, growing at a CAGR of 4.1%. Cookies (Sweet Biscuits) and Cakes, Pastries & Sweet Pies are the other leading markets in the region, accounting for value shares of 16.0% and 8.5%, respectively in 2016. The Breakfast Cereals market is forecast to witness the highest CAGR of 5.8% during 2016-2021.

Health & Wellness market stood at US$1,559.2 Million in 2016, accounting for 2.9% of the overall Bakery & Cereals sector, and is forecast to reach US$1,894.7 Million at a CAGR of 4.0%. Brazil is the largest market for H&W products in the region and is also forecast to grow at the highest CAGR of 8.0% during 2016-2021. Rising health consciousness among consumers, along with growing preference for healthy breakfast and snacking options, drives the growth of H&W products in the region.

Food & Drinks Specialists channel is the mode of choice in the Latin American Bakery & Cereals sector, accounting for 58.2% of the overall sales in 2016, followed by Hypermarkets & Supermarkets and Convenience Stores at 20.0% and 15.9% shares respectively. Bread & Rolls, and Cakes, Pastries & Sweet Pies Market, two of the top three markets in the region, are mostly purchased from local stores, resulting in the high share of Food & Drinks Specialists, while the rest of the markets have higher sales through Hypermarkets & Supermarkets. In addition, the expansion of large Hypermarkets & Supermarkets from North America is expected to further drive the sales of this channel.

Overall Bakery & Cereals sector in the Latin America region is fragmented, with the top five brands - Bauducco, Pullman, Levissimo, Wickbold, and Mabel - accounting for 5.1% share of the overall sector in 2016. Artisanal producers held a 45.3% share of the overall sector, while private label accounted for a 3.7% share in 2016. The high share of Artisanal producers is attributed to the purchasing habits of consumers from local vendors on a regular/daily basis.

The report Opportunities in the Latin American Bakery & Cereals Sector brings together multiple data sources to provide a comprehensive overview of the Latin American Bakery & Cereals sector.

Specifically, this report provides the following -

  • Market overview: Includes sector size, market size and growth analysis by markets .
  • Change in consumption: Provides a shift in the consumption of Bakery & Cereals by markets across different countries in the Latin American region.
  • High potential countries: Provides Risk-Reward analysis of six countries across the Latin American region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure. Out of 6, a total of 4 high potential countries are shortlisted.
  • Health & Wellness analysis: Provides insights on the Health & Wellness products in terms of value and percentage share in the overall Bakery & Cereals sector during 2011-2021. The analysis includes key Health & Wellness attributes and consumer benefits driving the sales of Bakery & Cereals in 2016. It also covers the market share of leading companies offering Bakery & Cereals with health and wellness attributes in the same year.
  • Brand Analysis: Provides an overview of leading brands in the Latin American region, besides analyzing the growth of private label in the region.
  • Key distribution channels: Provides analysis on the leading distribution channels in the Latin America Bakery & Cereals sector in 2016. It covers seven distribution channels - Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers, Cash & Carries and Warehouse Clubs, ‘Dollar Stores’ and Others that include Vending machines and Other retailers.
  • Preferred packaging formats: The report provides percentage share (in 2016) and growth analysis (during 2011-2021) for various packaging materials, container, closure, and outer types based on the volume sales (by pack units) of Bakery & Cereals.
Companies mentioned in this report: Wickbold & Nosso, Kellogg Company, pepsiCo, Pandurata Alimentos, Nestle, Mondelez International, M. Dias Branco, Grupo Bimbo, Grupo Arcor, cereal partners Worldwide.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Latin American Bakery & Cereals sector . It includes analysis on the following -
  • Market overview: Includes sector size, market size and growth analysis by markets.
  • Change in consumption: Provides a shift in the consumption of Bakery & Cereals by markets across different countries in the Latin American region.
  • High potential countries: Provides Risk-Reward analysis of six countries across the Latin American region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure. Out of 6, a total of 4 high potential countries are shortlisted.
  • Health & Wellness analysis: Provides insights on the Health & Wellness products in terms of value and percentage share in the overall Bakery & Cereals sector during 2011-2021. The analysis includes key Health & Wellness attributes and consumer benefits driving the sales of Bakery & Cereals in 2016. It also covers the market share of leading companies offering Bakery & Cereals with health and wellness attributes in the same year.
  • Brand Analysis: Provides an overview of leading brands in the Latin American region, besides analyzing the growth of private label in the region.
  • Key distribution channels: Provides analysis on the leading distribution channels in the Latin America Bakery & Cereals sector in 2016. It covers seven distribution channels - Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers, Cash & Carries and Warehouse Clubs, ‘Dollar Stores’ and Others that include Vending machines and Other retailers.
  • Preferred packaging formats: The report provides percentage share (in 2016) and growth analysis (during 2011-2021) for various packaging materials, container, closure, and outer types based on the volume sales (by pack units) of Bakery & Cereals.
Reasons to buy
  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
  • To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates


  • Executive Summary
  • Market size and growth analysis
    • Market Size Analysis - Latin America compared to other regions
      • Table Regional comparison: Market size, growth, and per capita analysis, 2016-2021
    • Growth Analysis by Region
    • Growth Analysis by Country
    • Growth Analysis by Market
  • Identifying high potential countries in Latin America
    • High potential countries in Latin America
    • Analyzing countries in Latin America - Methodology
    • Risk, reward and opportunity analysis of Latin America countries
  • Market size and growth analysis High potential countries in Latin America
    • High potential countries in Latin America - Overview
    • Growth Contribution Analysis by Country
    • Share of Bakery & Cereals compared to other Food sectors
    • Change in consumption levels by country and Bakery & Cereal markets
    • Per Capita Consumption Analysis
    • Per Capita Expenditure Analysis
  • High Potential Country Analysis: Latin America
    • Brazil
      • Brazilian Bakery & Cereals - Overview
      • Brazilian Bakery & Cereals - Demographic analysis
      • Brazilian Bakery & Cereals - Key trends
    • Chile
      • Chilean Bakery & Cereals - Overview
      • Chilean Bakery & Cereals - Demographic analysis
      • Chilean Bakery & Cereals - Key trends
    • Colombia
      • Colombia Bakery & Cereals - Overview
      • Colombian Bakery & Cereals - Demographic analysis
      • Colombia Bakery & Cereals - Key trends
    • Peru
      • Peru Bakery & Cereals - Overview
      • Peru Bakery & Cereals - Demographic analysis
      • Peru Bakery & Cereals - Key trends
  • Success Stories
    • About Case Studies
    • Case Study: Kellogg's
    • Case Study: Mondelez
  • Company and Brand Analysis
    • Brand Share Analysis in the Bakery & Cereals Sector
    • Leading companies in Latin American Bakery & Cereal sector
    • Leading Brands in Latin American Bakery & Cereals sector
    • Private Label penetration in the Bakery & Cereals sector
      • Table Private Label penetration (in value terms) in the Bakery & Cereal sector , 2016
  • Health & Wellness Analysis
    • Health & Wellness Analysis - Overview
      • Table Health & Wellness value and its share in overall sales, 2011-2021
    • Health & Wellness market growth analysis by country
    • Health & Wellness Analysis - Key product attributes and consumer benefits
    • Leading Health & Wellness companies by market share
  • Key Distribution Channels
    • Leading Distribution Channels by countries
      • Table Leading Distribution Channels in Latin America by countries, 2016
    • Leading Distribution Channels by markets
      • Table Leading Distribution Channels in Latin America region by markets, 2016
  • Key Packaging Formats
    • Growth analysis by key packaging material and container type
    • Growth analysis by closure type and outers
  • Challenges and Future Outlook
    • Key Challenges
    • Future Outlook - Latin America
  • Appendix
    • Table Global Bakery & Cereal - Sales, by Region - Value (US$ million)
    • Table Global Bakery & Cereal Sales, by Region- Volume (kg Million)
    • Table Growth Analysis, by Country- Value (US$ million)
    • Table Growth Analysis, by Country- Volume (kg Million)
    • Table Market Growth Analysis, by Country - Baking Ingredients (US$ Million)
    • Table Market Growth Analysis, by Country -Baking Mixes (US$ Million)
    • Table Market Growth Analysis, by Country -Bread & Rolls (US$ Million)
    • Table Market Growth Analysis, by Country -Breakfast Cereals (US$ Million)
    • Table Market Growth Analysis, by Country - Cakes, Pastries & Sweet Pies (US$ Million)
    • Table Market Growth Analysis, by Country - Cereal Bars (US$ Million)
    • Table Market Growth Analysis, by Country - Cookies (Sweet Biscuits) (US$ Million)
    • Table Market Growth Analysis, by Country - Dough Products (US$ Million)
    • Table Market Growth Analysis, by Country - Energy Bars (US$ Million)
    • Table Market Growth Analysis, by Country - Morning Goods (US$ Million)
    • Table Market Growth Analysis, by Country - Savory Biscuits (US$ Million)
    • Table Market Growth Analysis, by Country - Baking Ingredients (kg Million)
    • Table Market Growth Analysis, by Country -Baking Mixes (kg Million)
    • Table Market Growth Analysis, by Country -Bread & Rolls (kg Million)
    • Table Market Growth Analysis, by Country -Breakfast Cereals (kg Million)
    • Table Market Growth Analysis, by Country - Cakes, Pastries & Sweet Pies (kg Million)
    • Table Market Growth Analysis, by Country - Cereal Bars (kg Million)
    • Table Market Growth Analysis, by Country - Cookies (Sweet Biscuits) (kg Million)
    • Table Market Growth Analysis, by Country - Dough Products (kg Million)
    • Table Market Growth Analysis, by Country - Energy Bars (kg Million)
    • Table Market Growth Analysis, by Country - Morning Goods (kg Million)
    • Table Market Growth Analysis, by Country - Savory Biscuits (kg Million)
    • Table Global - Brands vs. Private Label Value (2016, US$ million)
    • Table Latin America- Brands vs. Private Label Value (2016, US$ million)
    • Table Latin America- Brands vs. Private Label Value, by Country (2016, US$ million)
    • Table Latin America Top 5 Brands value sales, Baking Ingredients (US$ million)
    • Table Latin America Top 5 Brands value sales, Baking Mixes (US$ million)
    • Table Latin America Top 5 Brands value sales, Bread & Rolls (US$ million)
    • Table Latin America Top 5 Brands value sales, Breakfast Cereals (US$ million)
    • Table Latin America Top 5 Brands value sales, Cakes, Pastries & Sweet Pies (US$ million)
    • Table Latin America Top 5 Brands value sales, Cereal Bars (US$ million)
    • Table Latin America Top 5 Brands value sales, Cookies (Sweet Biscuits) (US$ million)
    • Table Latin America Top 5 Brands value sales, Dough Products (US$ million)
    • Table Latin America Top 5 Brands value sales, Energy Bars (US$ million)
    • Table Latin America Top 5 Brands value sales, Morning Goods (US$ million)
    • Table Latin America Top 5 Brands value sales, Savory Biscuits (US$ million)
    • Table Health & Wellness product attribute analysis for Latin America
    • Table Health & Wellness consumer benefit attribute analysis for Latin America
    • Table Leading Distribution Channels in the Latin America region, 2016
    • Table Volume Growth by Packaging Material (2011-2021)
    • Table Volume Growth by Container Type (2011-2021)
    • Table Volume Growth by Closure Type (2011-2021)
    • Table Volume Growth by Outer Type (2011-2021)
  • Trends Definitions
    • GlobalData's TrendSights Framework
    • GlobalData has identified eight mega-trends that can be broken down into 63 trends
    • Definitions - Trends: Health & Wellness
    • Definitions - Trends: Sensory & Indulgence
    • Definitions - Trends: Comfort & Uncertainty
    • Definitions - Trends: Sustainability & Ethics
    • Definitions - Trends: Individualism & Expression
    • Definitions - Trends: Smart & Connected
    • Definitions - Trends: Easy & Affordable

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