Market Research Logo

Opportunities in the Latin America Wine Sector: Analysis of Opportunities Offered by High Growth Economies

Opportunities in the Latin America Wine Sector: Analysis of Opportunities Offered by High Growth Economies

Summary

Latin American wine sector holds a comparatively lower market share compared to the other leading regions in the global wine market. In value terms, the Latin American wine sector is expected to grow at a CAGR of 1.8%. In volume terms, the sector is expected to grow at a CAGR of 0.3%. A large middle income population and the projected economic improvement in the region will continue to drive demand for wine in Latin America.

Still wine is the largest market in value terms, and is expected to register the fastest value growth during the forecast period. Still wine is also the largest market in volume terms with a value share of 89% in 2016. The fortified wine market is forecast to be the fastest growing market in volume terms, registering a CAGR of 3.8% during the forecast period.

Brazil is the leading market in value terms, while Argentina is the largest market in volume terms. In terms of both value and volume growth, Peru wine sector is forecast to grow at the fastest CAGR of 7.4% and 5.8%, respectively.

Food & drinks specialists is the most popular channel for wine in Latin America, accounting for 38.7% of the overall sales, followed by hypermarkets and supermarkets with a 29.5% share. Food & drinks specialist’s stores have well-informed staff that maintains product knowledge. Since the vineyards and their manufacturers hold heritage and specialty in every variety they produce, consumers like to have background knowledge before making a purchase. The sellers are well aware of the history and make of the wine, enhancing the overall purchasing experience of the consumer from the store.

The report Opportunities in the Latin America Wine Sector, brings together multiple data sources to provide a comprehensive overview of the Latin America wine sector.

In particular, this report provides the following -

  • Market overview: Includes sector size, market size and growth analysis by markets.
  • Change in consumption: Provides a shift in the consumption of Wine by markets across different countries in the Latin American region.
  • High potential countries: Provides Risk-Reward analysis of 6 countries across the Latin American region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure. Out of 6, a total of 4 high potential countries are shortlisted.
  • Brand Analysis: Provides an overview of leading brands in the Latin American region, besides analyzing the growth of private labels in the region.
  • Key distribution channels: Provides analysis on the leading distribution channels in the Latin American wine sector in 2016. It covers five distribution channels - hypermarkets & supermarkets, convenience stores, food & drinks specialists, department stores and others that include - cash & carries and warehouse clubs, ‘dollar stores’, e-retailers, and general retailers.
  • Preferred packaging formats: The report provides percentage share (in 2016) and growth analysis (during 2011-2021) for various package material, pack type, closure type and primary outer type based on the volume sales (by pack units) of wine.
Companies mentioned in this report: fecovita coop ltda, grupo penaflor sa, Viña Concha Y Toro S.A., Santa Rita Vineyards, rpb sa, Cooperativa Vinicola Aurora Ltda, Valentin Bianchi, Misiones De Rengo, Pernod Ricard SA, Viña San Pedro Tarapacá S.A., Bodega Suter, Molinos Rio de la Plata S.A., Trapiche Argentina, bodegas y vinedos lopez sa, Casa Di Conti Ltda.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Latin American wine sector. It includes analysis on the following:
  • Sector overview: Provides overview of the sector size, value and volume growth analysis, across regions
  • Change in consumption: Analysis on the shift in consumption of wine by markets across the key countries in the Latin American region.
  • High potential countries: Provides Risk-Reward analysis of top 4 high potential countries in the Latin American region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure
  • Country analysis: Provides deep-dive analysis of 4 high potential countries covering value growth during 2016-2021, key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region.
  • Brand analysis: Provides an overview of leading brands in the Latin American region, besides analyzing the growth of Private Label products in the region.
  • Key distribution channels: Provides analysis on the leading distribution channels for wine across the key countries in the Latin American region, in 2016. It covers these distribution channels - hypermarkets & supermarkets, convenience stores, food & drinks specialists, dollar stores, which include variety stores & general merchandisers and others, which includes cash & carries & warehouse clubs and others.
  • Preferred packaging formats: The report provides percentage share (in 2016) and growth analysis (during 2011-2021) for various packaging materials, container, closure, and outer types based on the volume sales (units) of wine.
Reasons to buy
  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
  • To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates


  • Executive Summary
  • Market size and growth analysis Regional analysis
    • Market size in context – Latin America compared to other regions
      • Table Regional comparison: Market size, growth, and per capita analysis, 2016–2021
    • Growth analysis by region
    • Growth analysis by country
    • Growth analysis by market
  • Identifying high potential countries in Latin America
    • High potential countries in Latin America
    • Identifying high potential countries – methodology
    • Identifying high potential countries – Risk, reward and opportunity analysis
  • Market size and growth analysis High potential countries in Latin America
    • High potential countries in Latin America – overview
    • Growth contribution analysis by country (1/2)
    • Share of wine compared to other alcoholic beverages sectors
    • Change in consumption levels by country and markets
    • Per capita consumption and expenditure analysis
  • Country Profiles High potential countries in Latin America
    • Colombia
      • Colombia wine – overview
        • Table % Value Share, 2016
      • Colombian wine – demographic analysis
      • Colombia – key trends
    • Peru
      • Peru wine– overview
        • Table % Value Share, 2016
      • Peru wine – demographic analysis
      • Peru wine – key trends
    • Chile
      • Chilean wine – overview
        • Table Key Markets Value Share, 2016
      • Chilean wine – demographic analysis
      • Chilean wine – key trends
    • Brazil
      • Brazilian wine – overview
        • Table % Value Share, 2016
      • Brazilian wine – demographic analysis
      • Brazilian wine – key trends
  • Success Stories
    • About case studies
    • Case Study: Finca Flichman – Dedicado Malbec
    • Case Study: Viña Mayu Carmenère-Syrah
    • Case Study: Casa Valduga – Leopoldina Chardonnay
  • Company and Brand Analysis
    • Brand share analysis in the wine sector
    • Top companies in Latin American wine sector
    • Top brands in the Latin American wine sector
    • Private label penetration in the wine sector
      • Table Private Label penetration (in volume terms) in the wine sector, 2016
  • Key Distribution Channels
    • Leading distribution channels by countries
      • Table Leading Distribution Channels in the Latin America region by countries, 2016
    • Leading distribution channels by markets
      • Table Leading Distribution Channels in Latin America region by markets, 2016
  • Key Packaging Formats
    • Growth analysis by key package material and pack type
    • Growth analysis by closure type and primary outer type
  • Challenges and Future Outlook
    • Key challenges
    • Future outlook – Latin America
  • Appendix
    • Table Global – Wine Sales, by Region – Value (US$ Million)
    • Table Global – Wine Sales, by Region – Volume (Million Liters)
    • Table Market Growth Analysis, by Country – Value (US$ Million)
    • Table Market Growth Analysis, by Country – Volume (Million Liters)
    • Table Market Growth Analysis, by Country – Fortified Wine (US$ Million)
    • Table Market Growth Analysis, by Country – Sparkling Wine (US$ Million)
    • Table Market Growth Analysis, by Country – Still Wine (US$ Million)
    • Table Market Growth Analysis, by Country – Fortified Wine (Million Liters)
    • Table Market Growth Analysis, by Country – Sparkling Wine (Million Liters)
    • Table Market Growth Analysis, by Country – Still Wine (Million Liters)
    • Table Global – Brands vs. Private Label Value by Markets (Million Liters), 2016
    • Table Latin America – Brands vs. Private Label Value by Markets (Million Liters), 2016
    • Table Latin America – Brands vs. Private Label Value, by Country (Million Liters), 2016
    • Table Top five Brands volume sales, Fortified Wine (Million Liters), 2016
    • Table Top five Brands volume sales, Sparkling Wine (Million Liters), 2016
    • Table Top five Brands volume sales, Still Wine (Million Liters), 2016
    • Table Leading Distribution Channels in the Latin America region (Million liters)
    • Table Volume (Units) Growth by Package Material (2011–2021)
    • Table Volume (Units) Growth by Pack Type (2011–2021)
    • Table Volume (Units) Growth by Closure Type (2011–2021)
    • Table Volume (Units) Growth by Primary Outer Type (2011–2021)
    • Definitions - Markets
  • Trends Definitions
    • GlobalData's TrendSights framework
    • GlobalData has identified eight mega-trends that can be broken down into 63 trends
    • Definitions – trends: health & wellness
    • Definitions – trends: sensory & indulgence
    • Definitions – trends: comfort & uncertainty (1/2)
    • Definitions – trends: sustainability & ethics
    • Definitions – trends: individualism & expression
    • Definitions – trends: smart & connected
    • Definitions – trends: easy & affordable
  • About GlobalData
    • Introducing GlobalData Wisdom
    • To best support you in your role
    • Providing uniquely detailed market data …
    • supported by Business Fundamentals …
    • and completing the picture through exclusive data
    • Robust and transparent research methodology

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report