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Opportunities in the Eastern European Wine Sector: Analysis of Opportunities Offered by High Growth Economies

Opportunities in the Eastern European Wine Sector: Analysis of Opportunities Offered by High Growth Economies

Summary

Opportunities in the Eastern European Wine Sector, report brings together multiple data sources to provide a comprehensive overview of the Eastern Europe's Spirits sector. It includes market overview, high growth country analysis, top brands, key distribution channels, packaging formats and case studies.

Eastern Europe, with a value share of 10.0%, represented the fourth largest market in 2016. Of the three markets, still wine held the largest share in the Eastern Europe wine sector, accounting for 63.4% (US$19,324.0) in 2016. The Eastern Europe Wine sector is fragmented, with the top five brands accounting for 18.6% of the market volume in 2016. Hypermarkets & supermarkets is the most popular channel for wine in the region, accounting for 46.7% of overall sales in 2016.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the hot drinks sector in the region. It includes analysis on the following -

  • Sector overview: Provides overview of the sector size, value and volume growth analysis, across regions
  • Change in consumption: Analysis on the shift in consumption of hot drinks by markets across the key countries in the region.
  • High potential countries: Provides Risk-Reward analysis of top 4 high potential countries in the region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure
  • Country analysis: Provides deep-dive analysis of high potential countries covering value growth during 2016-2021, key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region.
  • Brand analysis: Provides an overview of leading brands in the region, besides analyzing the growth of Private Label products in the region.
  • Key distribution channels: Provides analysis on the leading distribution channels for hot drinks across the key countries in the region, in 2016. It covers these distribution channels - hypermarkets & supermarkets, convenience stores, food & drinks specialists, dollar stores, which include variety stores & general merchandisers and others, which includes cash & carries & warehouse clubs and others.
  • Preferred packaging formats: The report provides percentage share (in 2016) and growth analysis (during 2011-2021) for various packaging materials, container, closure, and outer types based on the volume sales (units) of hot drinks
Reasons to buy
  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
  • To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates


  • Executive Summary
  • Market size and growth analysis Regional analysis
    • Market size analysis - Eastern Europe compared to other regions
      • Table Regional comparison: Market size, growth, and per capita analysis, 2016-2021
    • Growth analysis by region
    • Growth analysis by country
    • Growth analysis by market
  • Identifying high potential countries in Eastern Europe
    • High potential countries in Eastern Europe
    • Identifying high potential countries - Methodology
    • Identifying high potential countries
  • Market size and growth analysis High potential countries in Eastern Europe
    • High potential countries in Eastern Europe - Overview
      • Table Poland emerging as fastest growing wine market in value and volume terms during 2016-2021
    • Growth contribution analysis by Country
    • The share of Wine compared to other alcoholic beverage sectors
    • Change in consumption levels by country and markets
    • Per capita consumption and expenditure analysis by country and markets
  • Country Profiles High potential countries in Eastern Europe
    • Poland
      • Polish Wine - overview
        • Table Key markets value share, 2016
      • Polish Wine - demographic analysis
      • Polish Wine - key trends
    • Russia
      • Russian Wine - overview
        • Table Key Markets Value Share, 2016
      • Russian Wine - demographic analysis
      • Russian Wine - key trends
    • Slovakia
      • Slovakia Wine - overview
        • Table Key Markets Value Share, 2016
      • Slovakia Wine - demographic analysis
      • Slovakia Wine - key trends
    • Bulgaria
      • Bulgaria Wine - overview
        • Table Key Markets Value Share, 2016
      • Bulgaria Wine - demographic analysis
      • Bulgaria Wine - key trends
  • Success Stories
    • About case studies
    • Case Study: Kuban-Vino
    • Case Study: Terra Tangra - Organic Cabernet Sauvignon Merlot Mavrud
    • Case Study: Pinot Noir 2015
  • Company and Brand Analysis
    • Brand share analysis in the Wine sector
    • Top companies in the Eastern Europe Wine sector
    • Top brands in the Eastern Europe Wine sector
    • Private label penetration in the Wine sector
      • Table Private Label penetration (in volume terms) in the Wine sector, 2016
  • Key Distribution Channels
    • Leading distribution channels by countries
      • Table Leading Distribution Channels in the Eastern Europe by countries (by volume) , 2016
    • Leading distribution channels by markets
      • Table Leading Distribution Channels in Eastern Europe region by markets, 2016
  • Key Packaging Formats
    • Growth analysis by key package material and pack type
    • Growth analysis by closure type and primary outer type
  • Challenges and Future Outlook
    • Key challenges
    • Future Outlook - Eastern Europe
  • Appendix
    • Table Global - Wine Sales, by Region - Value (US$ Million)
    • Table Global Wine Sales, by Region- Volume (Million Liters)
    • Table Growth Analysis, by Country- Value (US$ Million)
    • Table Growth Analysis, by Country- Volume (Million Liters)
    • Table Market Growth Analysis, by Country - Fortified Wine (US$ Million)
    • Table Market Growth Analysis, by Country - Sparkling Wine (US$ Million)
    • Table Market Growth Analysis, by Country - Still Wine (US$ Million)
    • Table Market Growth Analysis, by Country - Fortified Wine (Million Liters)
    • Table Market Growth Analysis, by Country - Sparkling Wine (Million Liters)
    • Table Market Growth Analysis, by Country - Still Wine (Million Liters)
    • Table Global - Brands vs. Private Label Value by Markets (Million Liters), 2016
    • Table Eastern Europe - Brands vs. Private Label Value by Markets (Million Liters), 2016
    • Table Eastern Europe - Brands vs. Private Label Value, by Country (Million Liters), 2016
    • Table Top five Brands value sales, Fortified Wine (Million Liters), 2016
    • Table Top five Brands value sales, Sparkling Wine (Million Liters), 2016
    • Table Top five Brands value sales, Still Wine (Million Liters), 2016
    • Table Leading Distribution Channels in the Eastern Europe region (Million Liters)
    • Table Volume (Units) Growth by Package Material (2011-2021)
    • Table Volume (Units) Growth by Pack Type (2011-2021)
    • Table Volume (Units) Growth by Closure Type (2011-2021)
    • Table Volume (Units) Growth by Primary Outer Type (2011-2021)
  • Trends Definitions
    • GlobalData's TrendSights framework
    • GlobalData has identified eight mega-trends that can be broken down into 63 trends
    • Definitions - trends: health & wellness
    • Definitions - trends: sensory & indulgence
    • Definitions - trends: comfort & uncertainty
    • Definitions - trends: sustainability & ethics
    • Definitions - trends: individualism & expression
    • Definitions - trends: smart & connected
    • Definitions - trends: easy & affordable
  • About GlobalData
    • Introducing GlobalData Wisdom
    • To best support you in your role
    • Providing uniquely detailed market data
    • supported by Business Fundamentals
    • and completing the picture through exclusive data
    • Robust and transparent research methodology

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