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Opportunities in the Eastern European Savory & Deli Sector: Analysis of opportunities offered by high-growth economies

Opportunities in the Eastern European Savory & Deli Sector: Analysis of opportunities offered by high-growth economies

Summary

Eastern Europe held a value share of 9% in the global savory & deli sector in 2017, and is forecast to record a CAGR of 4% during 2017-2022. Diverging consumer tastes and increasing demand for convenience will drive the growth of the savory & deli sector in the region.

The savory & deli sector in the Eastern European region is highly fragmented, with the top five brands accounting for 5.2% of the value share in 2017. Profi accounted for 1.1% of the overall value sales that year. Based on the relative performance of countries on multiple metrics, Poland, Bulgaria, Hungary, and Romania were shortlisted as high-potential countries, primarily due to the large savory & deli sector size, projected high-value growth rates, and projected rising per capita value growth levels. Poland is expected to register the highest growth in terms of both value and volume among the high-potential countries.

Pre-packed sandwiches was the largest category, accounting for US$2,221.5 million (19% of the overall savory & deli sector in Eastern Europe) in 2017 and is expected to reach US$82,652.4 million in 2022, growing at a CAGR of 3.6%. The savory & deli products with health & wellness attributes accounted for 0.9% of the overall value sales in 2017, lower than the global share of 2.9% in the same year.

Hypermarkets & supermarkets was the largest distribution channel in the Eastern European savory & deli sector, accounting for 49.6% of overall value sales in 2017. Rigid plastics was the most commonly used pack material in the Eastern European savory & deli sector with a 49.2% volume share in 2017, while tray was the most popular pack type, accounting for a 53.5% share in the same year.

The report Opportunities in the Eastern European Savory & Deli Sector, brings together multiple data sources to provide a comprehensive overview of the region's savory & deli sector. It includes market overview, high growth country analysis, top brands, key distribution channels, packaging formats and case studies.

Countries mentioned: Slavs Salad LLC., WH Group, Wielkopolska Wytwórnia Zywnosci PROFI spólka z ograniczona odpowiedzialnoscia sp.k., Satellite LLC., Saturn Nornic Holding AB company, Drosed S.A. Cherkizovo Group, Cris-Tim group, Kostelecké uzeniny as, SC Aldis SRL, Company Ariri.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Eastern Europe savory & deli sector. It includes analysis on the following -

  • Sector overview: Provides overview of the sector size, value and volume growth analysis, across regions
  • Change in consumption: Analysis on the shift in consumption of savory & deli by category across the key countries in the Eastern Europe region
  • High potential countries: Provides Risk-Reward analysis of top four high potential countries in the Eastern Europe region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure
  • Country analysis: Provides deep-dive analysis of four high potential countries covering value growth during 2017-2022, key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region
  • Brand Analysis: Provides an overview of leading brands in the Eastern Europe region, besides analyzing the growth of private labels in the region
  • Key distribution channels: Provides analysis on the leading distribution channels for savory & deli across the key countries in the Eastern Europe region, in 2017.
  • It covers five distribution channels: hypermarkets & supermarkets, convenience stores, health & beauty stores, drugstores & pharmacies, and others, which include cash & carries and warehouse clubs, ‘dollar stores’, e-retailers, and department stores
  • Preferred packaging formats: The report provides percentage share (in 2017) and growth analysis (during 2012-2022) for various package materials, pack type, closure type, and primary outer types based on the volume sales (by pack units) of savory & deli.
Reasons to buy
  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
  • To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.


1. Executive summary
2. Market size and growth analysis (Regional analysis)
Market size analysis - Eastern Europe compared to other regions
Growth analysis by region
Growth Analysis by country
Growth Analysis by category
3. Growth potential by countries in Eastern Europe
Risk and reward analysis - opportunity scores
4. Market size and growth analysis
Overview - Value and volume growth analysis by country
Growth contribution analysis by country
Share of savory & deli compared to other food sectors
Change in consumption levels by country and savory & deli category
Per capita consumption and expenditure analysis
5. Country Profiles
Poland
Bulgaria
Hungary
Romania
6. Success Stories
7. Company and Brand Analysis
Brand share analysis in the savory & deli sector
Leading companies in the savory & deli sector
Private label penetration in the savory & deli sector
8. Health & Wellness Analysis
Health & wellness analysis - overview
Health & wellness category growth analysis by country
Health & wellness analysis - key product attributes and consumer benefits
Leading health & wellness companies by market share
Health & wellness analysis - key product attributes and consumer benefits
9. Key Distribution Channels
Leading distribution channels by country
Leading distribution channels by category
10. Key Packaging Formats
Growth analysis by key packaging material and pack type
Growth analysis by closure type and outer
11. Challenges and Future Outlook
Key challenges
Future outlook
12. Appendix
List of Tables
Regional comparison: Market size, growth, and per capita analysis, 2017-2022
Eastern Europe - analysis by region
Countries covered in North America and South America
High-potential countries in Eastern Europe - Overview
Value share of savory & deli sector as a proportion of overall food by country, 2017
Change in consumption by market within savory & deli (value terms), 2017-2022
Per capita consumption in Eastern Europe and high-potential countries, 2017
Per capita expenditure in Eastern Europe and high-potential countries, 2017
Poland savory & deli - Overview, % value share by category, 2017
Bulgaria savory & deli - Overview % value share by category, 2017
Hungary savory & deli - Overview % value share by category, 2017
Romania savory & deli - Overview % value share by category, 2017
Leading brands in the Eastern European savory & deli sector and categories by value, 2017
Leading companies in the Eastern European savory & deli sector by value sales (US$ million), 2017
Leading Brands (including private label) in the Eastern European savory & deli sector by value sales (US$ million), 2017
Private Label penetration in the Eastern European savory & deli sector
Health & Wellness value and its share in overall sales, 2012-2022
Share of product attributes and consumer benefits in high-potential countries in Eastern Europe, 2017
Leading distribution channels in Eastern Europe by country, 2017
Leading distribution channels in Eastern Europe by category, 2017
List of Figures
Annual value growth analysis by region, 2017-2022
Annual volume growth analysis by region, 2017-2022
Value and volume growth analysis by country, 2017-2022
Value and volume growth analysis by category, 2017-2022
Country-level contribution to the growth by categories in Eastern Europe, 2017-2022
Poland savory & deli - Demographic Analysis
Bulgaria savory & deli - Demographic Analysis
Hungary savory & deli - Demographic Analysis
Romania savory & deli - Demographic Analysis
Country-level contribution to the growth of the H&W Market in Eastern Europe, 2017-2022
Key pack material volume (units) share, 2017
Unit volume growth by pack material, 2012-2022
Key pack type volume (units) share, 2017
Unit volume growth by pack type, 2012-2022
Key closure type volume (units) share, 2017
Unit volume growth by closure type, 2012-2022
Key primary outer type volume (units) share, 2017
Unit volume growth by primary outer type, 2012-2022

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