Opportunities in the Eastern Europe Spirits Sector

Opportunities in the Eastern Europe Spirits Sector

Summary

Eastern Europe had a value share of 12.2% in the global spirits sector in 2018, representing the third-largest regional market. The region is expected to register a decline in value at a CAGR of 5.2% over the forecast period (2018-2023). In terms of volume, the Eastern Europe market was estimated at 2,497.4 million liters in 2018 and is forecast to record the lowest negative CAGR of 3.8% among all regions during 2018-2023. The region held the highest per capita expenditure of US$323.2 and the second highest PCC of 8.1 in 2018. Status Group, Russian Standard Corporation, Stock Spirits Group PLC, Diageo plc., and Pernod Ricard SA were the leading players of the market and accounted for 15.4% of overall volume sales in the sector in 2018. On-trade was the leading distribution channel in Eastern Europe spirits sector with a volume share of 30.4% in 2018, followed by hypermarkets & supermarkets and food & drinks specialists with 24.8% and 17.8% volume share respectively. Glass was the most commonly used pack material in Eastern Europe spirits sector, accounting for a 97.4% share in the same year.

This report brings together multiple data sources to provide a comprehensive overview of Eastern Europe spirits sector. It includes market overview, high growth country analysis, top companies, key distribution channels, packaging formats and case studies.

Scope

This report brings together multiple data sources to provide a comprehensive overview of Eastern Europe spirits sector, analyzing data from 12 countries in the region. It includes analysis on the following -

  • Sector overview: Includes sector size, market size, and growth analysis by categories.
  • Change in consumption: Provides a shift in the consumption of spirits by markets across different countries in Eastern Europe region.
  • High potential countries: Provides risk-reward analysis of four countries in Eastern Europe based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure.
  • Country analysis: Provides deep-dive analysis of four high potential countries covering value growth during 2018-2023, key challenges, consumer demographics, and key trends, supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region.
  • Company Analysis: Provides an overview of leading companies in Eastern Europe region, besides analyzing the growth of private label in the region.
  • Key distribution channels: Provides analysis on the leading distribution channels in the spirits sector in 2018. It covers six distribution channels - hypermarkets & supermarkets, food & drinks specialists, convenience stores, e-retailers, on trade and others, which includes cash & carries and warehouse clubs, and others.
  • Preferred packaging formats: The report provides percentage share (in 2018) and growth analysis (during 2013-2023) for various pack materials, pack type, closure type, and primary outer types based on the volume sales (by pack units) of spirits.
Reasons to buy
  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances.
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion.
  • To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.


  • Executive Summary
  • Market Size and Growth Analysis
    • Market Size Analysis - Eastern Europe Compared to Other Regions
      • Table Regional comparison: Market size, growth, and per capita analysis, 2018-2023
    • Growth Analysis by Region
    • Growth Analysis by Country
    • Growth Analysis by Category
  • Identifying High Potential Countries in Eastern Europe
    • Analyzing Countries in Eastern Europe - Methodology
    • High potential countries in Eastern Europe
    • Identifying High Potential Countries
  • Market Size and Growth Analysis
    • High Potential Countries in Eastern Europe - Overview
    • Growth Contribution Analysis by Country
    • Share of Spirits Compared to Other Alcoholic Beverage Sectors
    • Change in Consumption Levels by Country and Spirits Categories
    • Per Capita Consumption Analysis
    • Per Capita Expenditure Analysis
  • Country Analysis: Eastern Europe
    • The Czech Republic
      • The Czech Republic Spirits - Overview
      • The Czech Republic Spirits - Demographic Analysis*
      • The Czech Republic Spirits - Key Trends
    • Romania
      • Romania Spirits - Overview
      • Romania Spirits - Demographic Analysis*
      • Romania Spirits - Key Trends
    • Poland
      • Poland Spirits - Overview
      • Poland Spirits - Demographic Analysis*
      • Poland Spirits - Key Trends
    • Hungary
      • Hungary Spirits - Overview
      • Hungary Spirits - Demographic Analysis*
      • Hungary Spirits - Key Trends
  • Success Stories
    • About case studies
    • Case Study: Amundsen Expedition vodka
    • Case Study: Keglevich Dry Vodka
    • Case Study: Khortytsa Platinum Vodka
  • Company and Brand Analysis
    • Leading Company Share Analysis in the Spirits Sector
    • Company and Brand Share Analysis
      • Table Top five companies share by brand (in volume terms) in the spirits sector, 2018
    • Leading Companies in Eastern Europe Spirits Sector
    • Leading Brands in Eastern Europe Spirits Sector
    • Private Label Penetration in Spirits
      • Table Private label penetration (in volume terms) in the Spirits sector, 2018
  • Key Distribution Channels
    • Leading Distribution Channels by Countries
      • Table Leading distribution channels in Eastern Europe by countries, 2018
    • Leading Distribution Channels by Categories
      • Table Leading distribution channels in Eastern Europe by countries, 2018
  • Key Packaging Formats
    • Growth Analysis by Key Pack Material and Pack Type
    • Growth Analysis by Closure Type and Primary Outer Type
  • Challenges and Future Outlook
    • Key Challenges
    • Future Outlook - Eastern Europe
  • Appendix
    • Table Global - spirits sales, by region - value (US$ Million)
    • Table Global spirits sales, by region - volume (Million liters)
    • Table Growth analysis, by country - value (US$ Million)
    • Table Growth analysis, by country - volume (Million liters)
    • Table Market growth analysis, by country - brandy (US$ Million)
    • Table Market growth analysis, by country - gin & genever (US$ Million)
    • Table Market growth analysis, by country - liqueurs (US$ Million)
    • Table Market growth analysis, by country - rum (US$ Million)
    • Table Market growth analysis, by country - specialty spirits (US$ Million)
    • Table Market growth analysis, by country - tequila & mezcal (US$ Million)
    • Table Market growth analysis, by country - vodka (US$ Million)
    • Table Market growth analysis, by country - whiskey (US$ Million)
    • Table Market growth analysis, by country - brandy (Million liters)
    • Table Market growth analysis, by country - gin & genever (Million liters)
    • Table Market growth analysis, by country - liqueurs (Million liters)
    • Table Market growth analysis, by country - rum (Million liters)
    • Table Market growth analysis, by country - specialty spirits (Million liters)
    • Table Market growth analysis, by country - tequila & mezcal (Million liters)
    • Table Market growth analysis, by country - vodka (Million liters)
    • Table Market growth analysis, by country - whiskey (Million liters)
    • Table Global - brands vs. private label value by categories (Million liters), 2018
    • Table Eastern Europe - brands vs. private label value by categories (Million liters), 2018
    • Table Eastern Europe - brands vs. private label value, by country (Million liters), 2018
    • Table Eastern Europe volume sales, brandy (million liters), 2018
    • Table Eastern Europe volume sales, gin & genever (million liters), 2018
    • Table Eastern Europe volume sales, liqueurs (million liters), 2018
    • Table Eastern Europe volume sales, rum (million liters), 2018
    • Table Eastern Europe volume sales, specialty spirits (million liters), 2018
    • Table Eastern Europe volume sales, tequila & mezcal (million liters), 2018
    • Table Eastern Europe volume sales, vodka (million liters), 2018
    • Table Eastern Europe volume sales, whiskey (million liters), 2018
    • Table Leading distribution channels in Eastern Europe region (million liters)
    • Table Volume (units) growth by pack material (2013-2023)
    • Table Volume (units) growth by pack type (2013-2023)
    • Table Volume (units) growth by closure type (2013-2023)
    • Table Volume (units) growth by primary outer type (2013-2023)
    • Country List Analyzed to Identify High Potential Countries
  • Definitions
    • Distribution Channels
    • Category Definitions
    • Globaldata's Trendsights Framework
    • GlobalData has identified eight mega-trends that can be broken down into 63 trends
    • Definitions - Trends: Health & Wellness
    • Definitions - Trends: Sensory & Indulgence
    • Definitions - Trends: Comfort & Uncertainty
    • Definitions - Trends: Sustainability & Ethics
    • Definitions - Trends: Individualism & Expression
    • Definitions - Trends: Smart & Connected
    • Definitions - Trends: Easy & Affordable
    • Definitions - trends: evolving landscapes

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