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Opportunities in the Eastern Europe Spirits Sector: Analysis of Opportunities Offered by High Growth Economies

Opportunities in the Eastern Europe Spirits Sector: Analysis of Opportunities Offered by High Growth Economies

Summary

Global spirits sector is expected to grow at a CAGR of 8.7% during 2016-2021. Asia-Pacific was the largest region in the world by both value and volume. Eastern Europe stood fourth in the world by value, at 9.4% share. Due to challenging economic conditions in most countries in the region, the spirits sector in Eastern Europe is forecast to record a moderate CAGR of 1.8% during 2016-2021.

Among various countries in the region, Russia held the maximum value share of 61.2% and is forecast to grow at a moderate CAGR during 2016-2021. Vodka was the largest market in the Eastern Europe spirits sector and is expected to reach US$28,400+ Million in 2021.

Russia held 61.2% of the sector in 2016, and is projected to register a CAGR of 1.4% during 2016-2021. In sync with the regional trend, Vodka is the leading market in the Russian spirits sector, with a market share of 52.0% in 2016, followed by specialty spirits. Following Russia, Poland and Romania led with 9.3% and 7.1% shares respectively, in 2016.

Hypermarkets & supermarkets was the leading channel for spirits in the Eastern Europe with a volume share of 35% in 2016, followed by food & drinks specialists. Among the high potential countries, hypermarkets & supermarkets was the leading distribution channel in Ukraine, with 41.9%, and Romania, with a 40.6% share of total volume sales in 2016.

Glass was the most commonly used package material, accounting for a 99.2% share in 2016. The use of flexible packaging is expected to reach the fastest growth rate, at a CAGR of 3.2% during 2011-2021.

The report Opportunities in the Eastern Europe Spirits Sector, brings together multiple data sources to provide a comprehensive overview of the Eastern Europe Spirits sector.

In particular, this report provides the following -

  • Market overview: Includes sector size, market size and growth analysis by markets.
  • Change in consumption: Provides a shift in the consumption of Spirits by markets across different countries in the Eastern Europe region.
  • High potential countries: Provides Risk-Reward analysis of 9 countries across the Eastern Europe region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure. Out of nine, a total of four high potential countries are shortlisted.
  • Brand Analysis: Provides an overview of leading brands in the Eastern Europe region, besides analyzing the growth of private labels in the region.
  • Key distribution channels: Provides analysis on the leading distribution channels in the Eastern Europe Spirits sector in 2016. It covers five distribution channels - Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers, Cash & Carries & Warehouse Clubs, On-trade and Others that include - “Dollar Stores”, Variety Stores & General Merchandise Retailers and Other retailers.
  • Preferred packaging formats: The report provides percentage share (in 2016) and growth analysis (during 2011-2021) for various package materials, container, pack, and primary outer types based on the volume sales (by pack units) of Spirits.
Companies mentioned in this report: Stock Spirits Group, Roust Corp, Pernord Ricard SA, Olimp Company Prime, Llc, Nemiroff, Khortytsa Distillery, Jsc Synergy, Diago Plc, UK, CEDC International Sp. Z oo, Bayadera Group

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Eastern Europe Spirits sector. It includes analysis on the following -
  • Sector overview: Provides overview of the sector size, value and volume growth analysis, across regions
  • Change in consumption: Analysis on the shift in consumption of Spirits by markets across the key countries in the Asia-Pacific region.
  • High potential countries: Provides Risk-Reward analysis of top 4 high potential countries in the Asia-Pacific region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure
  • Country analysis: Provides deep-dive analysis of 4 high potential countries covering value growth during 2016-2021, key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region.
  • Brand analysis: Provides an overview of leading brands in the Asia-Pacific region, besides analyzing the growth of Private Label products in the region.
  • Key distribution channels: Provides analysis on the leading distribution channels for Spirits across the key countries in the Asia-Pacific region, in 2016. It covers these distribution channels - hypermarkets & supermarkets, convenience stores, food & drinks specialists, dollar stores, which include variety stores & general merchandisers and others, which includes cash & carries & warehouse clubs and others.
  • Preferred packaging formats: The report provides percentage share (in 2016) and growth analysis (during 2011-2021) for various packaging materials, container, closure, and outer types based on the volume sales (units) of Spirits.
Reasons to buy
  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
  • To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates


  • Executive Summary
  • Market size and growth analysis Regional analysis
    • Market size in context – Eastern Europe compared to other regions
      • Table Regional comparison: Market size, growth, and per capita analysis, 2016-2021
    • Growth analysis by region
    • Growth analysis by country
    • Growth Analysis by Market
  • Identifying high potential countries in Eastern Europe
    • Identifying high potential countries – Methodology
    • High potential countries in Eastern Europe
    • Identifying high potential countries
  • Market size and growth analysis High potential countries in Eastern Europe
    • High potential countries in Eastern Europe – overview
      • Table Romania was the dominant Spirits market in both value and volume terms
    • Growth contribution analysis by country (1/4)
    • Share of Spirits compared to other alcoholic beverage sectors
    • Change in consumption levels by country and markets
    • Per capita consumption analysis
    • Per capita expenditure analysis
  • Country Profiles High potential countries in Eastern Europe
    • Romania
      • Romania Spirits – overview
        • Table Key Markets Value Share, 2016
      • Romania Spirits – demographic analysis
      • Romania Spirits – key trends
    • Slovakia
      • Slovakia Spirits – overview
        • Table Key Markets Value Share, 2016
      • Slovakia Spirits – demographic analysis
      • Slovakia Spirits – key trends
    • Ukraine
      • Ukraine Spirits – overview
        • Table Key Markets Value Share, 2016
      • Ukraine Spirits – demographic analysis
      • Ukraine Spirits – key trends
    • Czech Republic
      • Czech Republic Spirits – overview
        • Table Key Markets Value Share, 2016
      • Czech Republic Spirits – demographic analysis
      • Czech Republic Spirits – key trends
  • Success Stories
    • Case Study: Stock Prestige Sparkling Vodka
    • Case Study: Orkisz Pure Vodka
  • Company and Brand Analysis
    • Brand share analysis in the Spirits sector (1/3)
    • Leading companies in Eastern Europe Spirits sector
    • Top brands in Eastern Europe Spirits
    • Private label penetration in the Spirits sector
      • Table Private Label penetration (in volume terms) in the Spirits sector, 2016
  • Key Distribution Channels
    • Leading distribution channels by countries
      • Table Leading Distribution Channels in Eastern Europe by countries, 2016
    • Leading distribution channels by markets (1/3)
      • Table Leading Distribution Channels in Eastern Europe region by markets, 2016
  • Key Packaging Formats
    • Growth analysis by key package material and pack type
    • Growth analysis by closure type and primary outer type
  • Challenges and Future Outlook
    • Key challenges
    • Future outlook – Eastern Europe
  • Appendix
    • Table Global – Spirits Sales, by Region - Value (US$ Million)
    • Table Global Spirits Sales, by Region- Volume (Million liters)
    • Table Growth Analysis, by Country- Value (US$ Million)
    • Table Growth Analysis, by Country- Volume (Million liters)
    • Table Market Growth Analysis, by Country - Brandy (US$ Million)
    • Table Market Growth Analysis, by Country - Gin & Genever (US$ Million)
    • Table Market Growth Analysis, by Country - Liqueurs (US$ Million)
    • Table Market Growth Analysis, by Country - Rum (US$ Million)
    • Table Market Growth Analysis, by Country - Specialty Spirits (US$ Million)
    • Table Market Growth Analysis, by Country – Tequila & Mezcal (US$ Million)
    • Table Market Growth Analysis, by Country - Vodka (US$ Million)
    • Table Market Growth Analysis, by Country - Whiskey (US$ Million)
    • Table Market Growth Analysis, by Country - Brandy (Million liters)
    • Table Market Growth Analysis, by Country - Gin & Genever (Million liters)
    • Table Market Growth Analysis, by Country - Liqueurs (Million liters)
    • Table Market Growth Analysis, by Country – Rum (Million liters)
    • Table Market Growth Analysis, by Country - Specialty Spirits (Million liters)
    • Table Market Growth Analysis, by Country – Tequila & Mezcal (Million liters)
    • Table Market Growth Analysis, by Country - Vodka (Million liters)
    • Table Market Growth Analysis, by Country - Whiskey (Million liters)
    • Table Global - Brands vs. Private Label Value by Markets (Million liters), 2016
    • Table Eastern Europe - Brands vs. Private Label Value, by Country (Million liters), 2016
    • Table Top five Brands value sales, Brandy (Million liters), 2016
    • Table Top five Brands value sales, Gin & Genever (Million liters), 2016
    • Table Top five Brands value sales, Liqueurs (Million liters), 2016
    • Table Top five Brands value sales, Rum (Million liters), 2016
    • Table Top five Brands value sales, Specialty Spirits (Million liters), 2016
    • Table Top five Brands value sales, Tequila & Mezcal (Million liters), 2016
    • Table Top five Brands value sales, Vodka (Million liters), 2016
    • Table Top five Brands value sales, Whiskey (Million liters), 2016
    • Table Leading Distribution Channels in the Eastern Europe region (Million liters)
    • Table Volume (Units) Growth by Package Material (2011-2021)
    • Table Volume (Units) Growth by Pack Type (2011-2021)
    • Table Volume (Units) Growth by Closure Type (2011-2021)
    • Table Volume (Units) Growth by Primary Outer Type (2011-2021)
    • Market Definitions
  • Trends Definitions
    • GlobalData's TrendSights framework
    • GlobalData has identified eight mega-trends that can be broken down into 63 trends
    • Definitions – trends: health & wellness
    • Definitions – trends: sensory & indulgence
    • Definitions – trends: comfort & uncertainty (1/2)
    • Definitions – trends: sustainability & ethics
    • Definitions – trends: individualism & expression
    • Definitions – trends: smart & connected
    • Definitions – trends: easy & affordable
  • About GlobalData
    • Introducing GlobalData Wisdom
    • To best support you in your role
    • Providing uniquely detailed market data …
    • supported by Business Fundamentals …
    • and completing the picture through exclusive data
    • Robust and transparent research methodology

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