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Opportunities in the Eastern Europe Make-up Sector: Analysis of Opportunities Offered by High Hrowth Economies

Opportunities in the Eastern Europe Make-up Sector: Analysis of Opportunities Offered by High Hrowth Economies

Summary

Opportunities in the Eastern Europe Make-up Sector, report brings together multiple data sources to provide a comprehensive overview of the region's Make-up sector. It includes market overview, high growth country analysis, top brands, key distribution channels, packaging formats and case studies.

Eastern Europe’s make-up sector was valued at US$2,288.7 million in 2016. Of the four categories, lip make-up held the largest market share of 33.2% in 2016. Health & beauty stores was the leading distribution channel in the Eastern Europe make-up market, with a total value share of 26.5% in 2016.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the make-up sector in the region. It includes analysis on the following -

  • Sector overview: Provides overview of the sector size, value and volume growth analysis, across regions
  • Change in consumption: Analysis on the shift in consumption of make-up by markets across the key countries in the region.
  • High potential countries: Provides Risk-Reward analysis of top 4 high potential countries in the region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure
  • Country analysis: Provides deep-dive analysis of high potential countries covering value growth during 2016-2021, key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region.
  • Brand analysis: Provides an overview of leading brands in the region, besides analyzing the growth of Private Label products in the region.
  • Key distribution channels: Provides analysis on the leading distribution channels for hot drinks across the key countries in the region, in 2016. It covers these distribution channels - hypermarkets & supermarkets, convenience stores, health & beauty stores, dollar stores, which include variety stores & general merchandisers and others, which includes cash & carries & warehouse clubs and others.
  • Preferred packaging formats: The report provides percentage share (in 2016) and growth analysis (during 2011-2021) for various packaging materials, container, closure, and outer types based on the volume sales (units) of make-up
Reasons to buy
  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
  • To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates


  • Executive Summary
  • Market size and growth analysis Regional analysis
    • Market size analysis - Eastern Europe compared to other regions
      • Table Regional comparison: Market size, growth, and per capita analysis, 2016-2021
    • Growth analysis by region
    • Growth analysis by country
    • Growth analysis by market
  • Identifying high potential countries in Eastern Europe
    • Identifying high potential countries - methodology
    • High potential countries in Eastern Europe
    • Identifying high potential countries
  • Market size and growth analysis High potential countries in Eastern Europe
    • High potential countries in Eastern Europe - overview
      • Table Russia is forecast to record the fastest value CAGR of 5.6% among all the high potential countries in the Eastern European market for make-up during 2016-2021
    • Growth contribution analysis by country
    • Share of Make-Up compared to other cosmetics & toiletries sectors
    • Change in consumption levels by country and Make-Up markets
    • Per capita consumption analysis
    • Per capita expenditure analysis
  • Country profiles
    • Russia
      • Russian Make-Up - overview
        • Table Key markets value share, 2016
      • Russian Make-Up - demographic analysis
      • Russian Make-Up - key trends
    • Poland
      • Poland Make-Up - overview
        • Table Key markets value share, 2016
      • Poland Make-Up - demographic analysis
      • Poland Make-Up - key trends
    • Turkey
      • Turkey Make-Up - overview
        • Table Key markets value share, 2016
      • Turkey Make-Up - demographic analysis
      • Turkey Make-Up - key trends
  • Success Stories
    • About case studies
    • Case Study: Natura Siberica
    • Case Study: Dr. Irena Eris
  • Company and Brand Analysis
    • Brand share analysis in the Make-Up sector
    • Leading companies in the Eastern Europe Make-Up sector
    • Leading brands in the Eastern European make-up sector
    • Private label penetration in the make-up sector
      • Table Private label penetration (in value terms) in the make-up sector, 2016
  • Key Distribution Channels
    • Leading distribution channels by countries
      • Table Leading distribution channels in Eastern Europe by countries (by value), 2016
    • Leading distribution channels by markets
      • Table Leading distribution channels in Eastern Europe by markets, 2016
  • Key Packaging Formats
    • Growth analysis by key pack material and pack type
    • Growth analysis by closure type and primary outer type
  • Challenges and Future Outlook
    • Key challenges
    • Future outlook - Eastern Europe
  • Appendix
    • Table Global - make-up sales, by region - value (US$ million)
    • Table Global - make-up sales, by region - volume (million units)
    • Table Growth analysis, by country - value (US$ million)
    • Table Growth analysis, by country - volume (million units)
    • Table Market growth analysis, by country - eye make-up (US$ million)
    • Table Market growth analysis, by country - face make-up (US$ million)
    • Table Market growth analysis, by country - lip make-up (US$ million)
    • Table Market growth analysis, by country - nail make-up (US$ million)
    • Table Market growth analysis, by country - eye make-up (million units)
    • Table Market growth analysis, by country - face make-up (million units)
    • Table Market growth analysis, by country - lip make-up (million units)
    • Table Market growth analysis, by country - nail make-up (million units)
    • Table Global - brands vs. private label value by markets (US$ million), 2016
    • Table Eastern Europe- brands vs. private label value by markets (US$ million), 2016
    • Table Eastern Europe - brands vs. private label value, by country (US$ million), 2016
    • Table Top five brands value sales, eye make-up (US$ million), 2016
    • Table Top five brands value sales, face make-up (US$ million), 2016
    • Table Top five brands value sales, lip make-up (US$ million), 2016
    • Table Top five brands value sales, nail make-up (US$ million), 2016
    • Table Leading distribution channels in Eastern Europe (US$ million), 2016
    • Table Volume (million units) growth by package material (2011-2021)
    • Table Volume (million units) growth by pack type (2011-2021)
    • Table Volume (million units) growth by closure type (2011-2021)
    • Table Volume (million units) growth by primary outer type (2011-2021)
  • Trends Definitions
    • GlobalData's TrendSights framework
    • GlobalData has identified eight mega-trends that can be broken down into 63 trends
    • Definitions - trends: health & wellness
    • Definitions - trends: sensory & indulgence
    • Definitions - trends: comfort & uncertainty
    • Definitions - trends: sustainability & ethics
    • Definitions - trends: individualism & expression
    • Definitions - trends: smart & connected
    • Definitions - trends: easy & affordable
  • About GlobalData
    • Introducing GlobalData Wisdom
    • To best support you in your role
    • Providing uniquely detailed market data
    • supported by Business Fundamentals
    • and completing the picture through exclusive data
    • Robust and transparent research methodology

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