Market Research Logo

Opportunities in the Eastern Europe Prepared Meals Sector: Analysis of Opportunities Offered by High Growth Economies

Opportunities in the Eastern Europe Prepared Meals Sector: Analysis of Opportunities Offered by High Growth Economies

Summary

Global Prepared Meals sector was valued at US$83.4 Billion in 2016 and is forecasted to record a CAGR of 3.5% during 2016-2021, to reach US$99.1 Billion by 2021. The East European Prepared Meals sector is the third smallest in value terms, with only 4.7% in 2016, and is forecasted to record a value CAGR of 5.1% during 2016-2021, to reach US$4,974.5 Million by 2021 from US$3,881.6 Million in 2016. The East European Prepared Meals sector is dominated by Russia and Poland at 49.6% and 26.3% market share respectively. Increasing time-scarcity in the highly urban population and rising disposable incomes have led to increased consumer interest in Prepared Meals.

Ready Meals is the largest market in the Prepared Meals sector, accounting for US$3,006.7 Million (77.5%) in 2016, and is expected to reach $3,922.8 Million by 2021. The Ready Meals market is forecasted to register the fastest CAGR growth of 5.5% during 2016-2021, while Meal Kits and Pizza are expected to grow at a CAGR of 4.0% and 3.6% respectively. Ready Meals are being quickly adopted by consumers with hectic lifestyles as these require little time to prepare. At a country level, Russia is the largest market for Ready Meals, which accounted for 59.8% of the Prepared Meals market in 2016, followed by Poland with 20.8%.

Eastern Europe’s Prepared Meals sector is driven by time-pressed working consumers that are constantly on the look-out to save precious time during their busy days. The top countries that lead market growth are Russia, Romania, Poland, and the Czech Republic; with Russia and Poland projected to grow at a CAGR of 6.3% and 4.6% respectively. Demand from Russia’s significant population base and Poland’s fast growing economy is driving the sales of Prepared Meals.

The Eastern Europe Health & Wellness market in the Prepared Meals sector stood at US$500,000 in 2016, accounting for only 0.01% of the overall sector when compared to 11.6% share at a global level. This market is expected to grow at a CAGR of 11.6% during 2016-2021, to reach US$900,000 by 2021, due to rising consumer concerns regarding artificial ingredients and preservatives, driving a preference for natural products. Romania is the only country in the region that offers products with Health & Wellness attributes.

Hypermarkets & Supermarkets are the most popular channel for Prepared Meals in the region, accounting for 61.9% of overall sales, followed by Convenience stores with a 26.5% share. This is due to the fact that Hypermarkets & Supermarkets offer a large variety of flavors, cuisines, and pack sizes. Poland leads the region, with Hypermarkets & Supermarkets accounting for a 71.9% channel share in the country.

The report Opportunities in the Eastern Europe Prepared Meals Sector: Analysis of Opportunities Offered by High Growth Economies, provide a comprehensive overview of the East European Prepared Meals sector.

In depth, this report provides the following analysis -

  • Sector overview: Provides overview of the sector size, value and volume growth analysis, across regions
  • Change in consumption: Analysis on the shift in consumption of Prepared Meals by markets across the key countries in Eastern Europe.
  • High potential countries: Provides Risk-Reward analysis of nine countries across Eastern Europe based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure. Out of nine, a total of 4 high potential countries are shortlisted.
  • Country analysis: Provides deep-dive analysis of 4 high potential countries covering value growth during 2016-2021, key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region.
  • Health & Wellness analysis: Provides insights on the Health & Wellness products in terms of value and percentage share in the overall Prepared Meals sector during 2011-2021. The analysis includes key Health & Wellness attributes and consumer benefits driving the sales of Prepared Meals products in Eastern Europe, in 2016. It also covers the market share of leading companies offering Prepared Meals with Health and Wellness attributes in the same year.
  • Brand Analysis: Provides an overview of leading brands in Eastern Europe, besides analyzing the growth of private labels in the region.
  • Key distribution channels: Provides analysis on the leading distribution channels for Prepared Meals across the key countries in Eastern Europe, in 2016. It covers five distribution channels - Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, Department Stores and Others that include - Cash & Carries and Warehouse Clubs, ‘Dollar Stores’, e-Retailers, and General retailers.
  • Preferred packaging formats: The report provides percentage share (in 2016) and growth analysis (during 2011-2021) for various packaging materials, container, closure, and outer types based on the volume sales (by pack units) of Prepared Meals.
Companies mentioned in this report: Virtu, Unilever, Talosto Shahty, Mareven Food central, Hortex Holding, HJ Heinz, Dr.August Oetkar, Doshirak, Biofood.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Eastern Europe Prepared Meals sector. It includes analysis on the following -
  • Sector overview: Provides overview of the sector size, value and volume growth analysis, across regions
  • Change in consumption: Analysis on the shift in consumption of Prepared Meals by markets across the key countries in Eastern Europe.
  • High potential countries: Provides Risk-Reward analysis of nine countries across Eastern Europe based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure. Out of nine, a total of 4 high potential countries are shortlisted.
  • Country analysis: Provides deep-dive analysis of 4 high potential countries covering value growth during 2016-2021, key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region.
  • Health & Wellness analysis: Provides insights on the Health & Wellness products in terms of value and percentage share in the overall Prepared Meals sector during 2011-2021. The analysis includes key Health & Wellness attributes and consumer benefits driving the sales of Prepared Meals products in Eastern Europe, in 2016. It also covers the market share of leading companies offering Prepared Meals with Health and Wellness attributes in the same year.
  • Brand Analysis: Provides an overview of leading brands in Eastern Europe, besides analyzing the growth of private labels in the region.
  • Key distribution channels: Provides analysis on the leading distribution channels for Prepared Meals across the key countries in Eastern Europe, in 2016. It covers five distribution channels - Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, Department Stores and Others that include - Cash & Carries and Warehouse Clubs, ‘Dollar Stores’, e-Retailers, and General retailers.
  • Preferred packaging formats: The report provides percentage share (in 2016) and growth analysis (during 2011-2021) for various packaging materials, container, closure, and outer types based on the volume sales (by pack units) of Prepared Meals.
Reasons to buy
  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the APAC region.
  • The report provides a detailed analysis of the high potential countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
  • To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates


  • Executive Summary
  • Market size and growth analysis
    • Market size in context – Eastern Europe compared to other regions
      • Table Regional comparison: Market size, growth, and per capita analysis, 2016-2021
    • Growth analysis by region
    • Growth Analysis by country
    • Growth Analysis by Market
  • Identifying high potential countries in Eastern Europe
    • High potential countries in Eastern Europe
    • Identifying high potential countries – Methodology
    • Identifying high potential countries – Risk, reward and opportunity analysis
  • Market size and growth analysis
    • High potential countries in Eastern Europe – Overview
    • Growth Contribution Analysis by Country
    • The share of Prepared Meals compared to other food sectors
    • Change in consumption levels by country and markets
    • Per Capita Consumption and Expenditure Analysis
  • Country Profiles
    • The Czech Republic
      • The Czech Republic Prepared Meals – Overview
        • Table Value Share, 2016
      • Prepared Meals Sector in Czech Republic– Demographic Analysis
      • The Czech Republic Prepared Meals – Key trends
    • Romania
      • Romanian Prepared Meals– Overview
        • Table Value Share, 2016
      • Prepared Meals Sector in Romania – Demographic Analysis
      • Romania Prepared Meals – Key trends
    • Russia
      • Russian Prepared Meals – Overview
        • Table Value Share, 2016
      • Prepared Meals Sector in Russia – Demographic Analysis
      • Russia Prepared Meals – Key trends
    • Poland
      • Polish Prepared Meals – Overview
        • Table Value Share, 2016
      • Prepared Meals Sector in Poland – Demographic Analysis
      • Poland Prepared Meals – Key trends
  • Success Stories
    • Case Study: Super Virtusie
    • Case Study: Dr. Oetker Guseppe Pizza
    • Case Study: Abi Product- Hot Stuff
  • Company and Brand Analysis
    • Brand Share Analysis in the Prepared Meals Sector
    • Top companies in the East European Prepared Meals sector
    • Top Brands in East European Prepared Meals sector
    • Private Label penetration in the Prepared Meals sector
  • Health & Wellness Analysis
    • Health & Wellness Analysis – Overview
      • Table Health &Wellness value and its share in overall sales, 2011-2021
  • Key Distribution Channels
    • Leading Distribution Channels by countries
      • Table Leading Distribution Channels in the Eastern Europe by countries (by value) , 2016
    • Leading Distribution Channels by categories
      • Table Leading Distribution Channels in the Eastern Europe by markets, 2016
  • Key Packaging Formats
    • Growth analysis by key packaging material and container type
    • Growth analysis by closure type and outers
  • Challenges and Future Outlook
    • Key challenges
    • Future Outlook – Eastern Europe
  • Appendix
    • Table Global – Prepared Meals Sales, by Region - Value (US$ million)
    • Table Global Prepared Meals Sales, by Region- Volume (kg Million)
    • Table Growth Analysis, by Country- Value (US$ million)
    • Table Growth Analysis, by Country- Volume (kg Million)
    • Table Market Growth Analysis, by Country in Meal Kit Sector (US$ million)
    • Table Market Growth Analysis, by Country in Pizza Sector (US$ million)
    • Table Market Growth Analysis, by Country in Ready Meals Sector (US$ million)
    • Table Market Volume Growth Analysis, by Country - Meal Kit (kg Million)
    • Table Market Volume Growth Analysis, by Country - Pizza (kg Million)
    • Table Market Volume Growth Analysis, by Country - Ready Meals (kg Million)
    • Table Global - Brands vs. Private Label Value (2016, US$ million)
    • Table Eastern Europe- Brands vs. Private Label Value (2016, US$ million)
    • Table Eastern Europe- Brands vs. Private Label Value, by Country (2016, US$ million)
    • Table Eastern Europe Top 5 Brands value sales, Pizza (US$ million)
    • Table Eastern Europe Top 5 Brands value sales, Meal Kits (US$ million)
    • Table Eastern Europe Top 5 Brands value sales, Meal Kit (US$ million)
    • Table Health & Wellness product attribute analysis (US$ million)
    • Table Health & Wellness consumer benefit analysis (US$ million)
    • Table Leading Distribution Channels in the East European region, (US$ Million), 2016
    • Table Volume Growth by Packaging Material (2011-2021)
    • Table Volume Growth by Container Type (2011-2021)
    • Table Volume Growth by Closure Type (2011-2021)
    • Table Volume Growth by Outer Type (2011-2021)
    • GlobalData's TrendSights Framework
    • GlobalData has identified eight mega-trends that can be broken down into 63 trends
    • Definitions – Trends: Health & Wellness
    • Definitions – Trends: Sensory & Indulgence
    • Definitions – Trends: Comfort & Uncertainty
    • Definitions – Trends: Sustainability & Ethics
    • Definitions – Trends: Individualism & Expression
    • Definitions – Trends: Smart & Connected
    • Definitions – Trends: Easy & Affordable

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report