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Opportunities in the Eastern Europe Ice Cream Sector: Analysis of Opportunities Offered by High Growth Economies

Opportunities in the Eastern Europe Ice Cream Sector: Analysis of Opportunities Offered by High Growth Economies

Summary

Global ice cream sector was valued at US$149,316.4 Million in 2016 and is forecast to record a CAGR of 4.1% during 2016-2021. The Eastern Europe ice cream sector is the fourth smallest in value terms, with only 8.1% value share in the global ice cream sector in 2016. However, it is forecast to grow at the fastest pace, registering a CAGR of 6.4% during 2016-2021. The Eastern Europe ice cream sector is dominated by Russia and Turkey with shares of 55.7% and 18.2% respectively.

Take-home and bulk ice cream is the largest market in the ice cream sector, accounting for a value share 34.3% in 2016. Moreover, the market is forecast to grow at the fastest pace during 2016-2021. Artisanal ice cream and impulse ice cream - single-serve are not far behind, accounting for value shares of 33.3% and 32.4%, respectively.

Eastern Europe health & wellness market in the ice cream sector accounted only 0.9% of the overall sector when compared to 3.3% share at a global level. This market is expected to grow at a CAGR of 6% during 2016-2021, due to growing demand for ice cream products with claims such as ‘low fat’ and ‘low sugar’ due to rising prevalence of lifestyle disorders such as obesity and increasing preference for natural products. Among the high potential countries, Poland registered the highest value share for health & wellness ice cream products in the region.

Eastern Europe ice cream sector is fragmented with the top five brands - Cornetto, Carte D’ Or, Magnum, Kit Kat, and Häagen-Dazs - accounting for 20.6% share of the sector in 2016. Meanwhile, private label products accounted for only 1.3% value share in 2016.

The report Opportunities in the Eastern Europe Ice Cream Sector, brings together multiple data sources to provide a comprehensive overview of the Eastern Europe ice cream sector.

In particular, this report provides the following analysis -

  • Sector overview: Provides overview of the sector size, value and volume growth analysis, across regions.
  • Change in consumption: Analysis on the shift in consumption of ice cream by markets across the key countries in Eastern Europe.
  • High potential countries: Provides risk-reward analysis of nine countries across Eastern Europe based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure. Out of nine, a total of four high potential countries are shortlisted.
  • Country analysis: Provides deep-dive analysis of four high potential countries covering value growth during 2016-2021, key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region.
  • Health & wellness analysis: Provides insights on the health & wellness products in terms of value and percentage share in the overall ice cream sector during 2011-2021. The analysis includes key health & wellness attributes and consumer benefits driving the sales of ice cream products in Eastern Europe, in 2016. It also covers the market share of leading companies offering ice cream products with health & wellness attributes in the same year.
  • Brand Analysis: Provides an overview of leading brands in Eastern Europe, besides analyzing the growth of private label products in the region.
  • Key distribution channels: Provides analysis on the leading distribution channels for ice cream across the key countries in Eastern Europe in 2016. It covers five off-trade channels and the on-trade distribution channel. The off-trade channels are: hypermarkets & supermarkets, convenience stores, food & drinks specialists, dollar stores, which include variety stores & general merchandise retailers and others that include cash & carries and warehouse clubs.
  • Preferred packaging formats: The report provides percentage share (in 2016) and growth analysis (during 2011-2021) for various packaging materials, pack type, closure type, and primary outer type based on the volume sales (by pack units) of ice cream.
Companies mentioned in this report:

Unilever, Nestlé, Talosto Shahty, “Iceberry Group” LLC, Mars, Incorporated, Ledo, Family Frost, BidVest group, Zielona Budka, Grycan - Lody od pokoleri, Nordis Chlodnie Polskie Sp. Z O.O., SC BETTY ICE SRL, TOP GEL PROD SRL, Kubo Ice Cream Company SRL

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Eastern Europe ice cream sector. It includes analysis on the following -
  • Sector overview: Provides overview of the sector size, value and volume growth analysis, across regions
  • Change in consumption: Analysis on the shift in consumption of ice cream by markets across the key countries in Eastern Europe.
  • High potential countries: Provides risk-reward analysis of nine countries across Eastern Europe based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure. Out of nine, a total of four high potential countries are shortlisted.
  • Country analysis: Provides deep-dive analysis of four high potential countries covering value growth during 2016-2021, key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region.
  • Health & Wellness analysis: Provides insights on the health & wellness products in terms of value and percentage share in the overall ice cream sector during 2011-2021. The analysis includes key health & wellness attributes and consumer benefits driving the sales of ice cream products in Eastern Europe, in 2016. It also covers the market share of leading companies offering ice cream products with health & wellness attributes in the same year.
  • Brand Analysis: Provides an overview of leading brands in Eastern Europe, besides analyzing the growth of private label products in the region.
  • Key distribution channels: Provides analysis on the leading distribution channels for ice cream across the key countries in Eastern Europe in 2016. It covers five off-trade channels and the on-trade distribution channel. The off-trade channels are: hypermarkets & supermarkets, convenience stores, food & drinks specialists, dollar stores, which include variety stores & general merchandise retailers and others that includes cash & carries and warehouse clubs.
  • Preferred packaging formats: The report provides percentage share (in 2016) and growth analysis (during 2011-2021) for various packaging materials, pack type, closure type, and primary outer type based on the volume sales (by pack units) of ice cream.
Reasons to buy
  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
  • To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.


  • Executive summary
  • Market size and growth analysis Regional analysis
    • Market size in context - Eastern Europe compared to other regions
      • Table Regional comparison: market size, growth, and per capita analysis, 2016-2021
    • Growth analysis by region
    • Growth analysis by country
    • Growth analysis by market
  • Identifying high potential countries in Eastern Europe
    • High potential countries in Eastern Europe
    • Identifying high potential countries - methodology
    • Identifying high potential countries - risk, reward and opportunity analysis
  • Market size and growth analysis High potential countries in Eastern Europe
    • High potential countries in Eastern Europe - overview
    • Growth contribution analysis by country (1/2)
    • The share of the ice cream sector compared to other food sectors
    • Change in consumption levels by country and markets
    • Per capita consumption and expenditure analysis
  • Country profiles High potential countries in Eastern Europe
    • Russia
      • Russian ice cream - overview
        • Table Key markets value share, 2016
      • Russian ice cream - demographic analysis
      • Russian ice cream - key trends
    • Hungary
      • The Hungary ice cream - overview
        • Table % Value share, 2016
      • Hungary ice cream- demographic analysis
      • Hungarian ice cream - key trends
    • Poland
      • Polish ice cream - overview
        • Table Key markets value share, 2016
      • Polish ice cream- demographic analysis
      • Polish ice cream - key trends
    • Romania
      • Romanian ice cream - overview
        • Table % Value share, 2016
      • Ice cream sector in Romania - demographic analysis
      • Romania ice cream - key trends
  • Success stories
    • Case study: Magnum
    • Case study: General Mills Inc.
    • Case study: Unilever
  • Company and brand analysis
    • Brand share analysis in the ice cream sector
    • Top companies in the Eastern European ice cream sector
    • Top brands in the Eastern European ice cream sector
    • Private label penetration in the ice cream sector
      • Table Private label penetration (in value terms) in the confectionery sector, 2016
  • Health & wellness analysis
    • Health & wellness analysis - overview
      • Table Health & wellness value and its share in overall sales, 2011-2021
    • Health & wellness analysis - growth contribution by country
    • Health & wellness analysis - key product attributes and consumer benefits
    • Leading health & wellness companies by market share
  • Key distribution channels
    • Leading distribution channels by countries
      • Table Leading distribution channels in Eastern Europe by countries (by value) , 2016
    • Leading distribution channels by markets
      • Table Leading distribution channels in Eastern Europe by markets, 2016
  • Key packaging formats
    • Growth analysis by key packaging material and pack type
    • Growth analysis by closure type and outer type
  • Challenges and future outlook
    • Key challenges
    • Future outlook - Eastern Europe
  • Appendix
    • Table Global - ice cream sales by region - value (US$ Million)
    • Table Global ice cream sales by region - volume (Kg Million)
    • Table Growth analysis by country - value (US$ Million)
    • Table Growth analysis by country - volume (Kg Million)
    • Table Market growth analysis by country - artisanal ice cream (US$ Million)
    • Table Market growth analysis by country - impulse ice cream - single-serve (US$ Million)
    • Table Market growth analysis by country - take-home and bulk ice cream (US$ Million)
    • Table Market growth analysis by country - artisanal ice cream (Kg Million)
    • Table Market growth analysis by country - impulse ice cream - single-serve (Kg Million)
    • Table Market growth analysis by country - take-home and bulk ice cream (Kg Million)
    • Table Global - brands vs. private label value by markets (US$ Million), 2016
    • Table Eastern Europe - brands vs. private label value by markets (US$ Million), 2016
    • Table Eastern Europe - brands vs. private label value, by country (US$ Million), 2016
    • Table Top five brands value sales impulse ice cream - single-serve (US$ Million), 2016
    • Table Top five brands value sales take-home and bulk ice cream (US$ Million), 2016
    • Table Health & wellness product attribute analysis in Eastern Europe (US$ Million), 2016-2021
    • Table Health & wellness consumer benefit attribute analysis in Eastern Europe (US$ Million), 2016-2021
    • Table Leading distribution channels in the Eastern European region (US$ Million)
    • Table Volume (units) growth by packaging material (2011-2021)
    • Table Volume (units) growth by container type (2011-2021)
    • Table Volume (units) growth by outer type (2011-2021)
    • Table Volume (units) growth by closure type (2011-2021)
  • Trends definitions
    • GlobalData's TrendSights framework
    • GlobalData has identified eight mega-trends that can be broken down into 63 trends
    • Definitions - trends: health & wellness
    • Definitions - trends: sensory & indulgence
    • Definitions - trends: comfort & uncertainty (1/2)
    • Definitions - trends: sustainability & ethics
    • Definitions - trends: individualism & expression
    • Definitions - trends: smart & connected
    • Definitions - trends: easy & affordable

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