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Opportunities in Eastern Europe Bakery & Cereals Sector: Analysis of Opportunities Offered by High Potential Countries

Opportunities in Eastern Europe Bakery & Cereals Sector: Analysis of Opportunities Offered by High Potential Countries

Summary

Global Bakery & Cereals sector was valued at US$477,950.4 Million in 2016 and is forecast to record a CAGR of 3.4% during 2016-2021, to reach US$565,588.3 Million by 2021. The Eastern Europe Bakery & Cereals sector registered the highest volumes sales of 31,196.9 kg Million in 2016. The sector also registered the highest per capita consumption of 87.0 kg in 2016, as Bread and Rolls are the staple foods of the majority of consumers in Eastern Europe. With a rich baking tradition, this region has the highest volume sales in in the world.

Eastern Europe Bakery & Cereals sector is expected to grow from US$39,689.3 Million in 2016 to US$44,042.3 Million in 2021, at a CAGR of 2.1%. Bread & Rolls was the largest market with value sales of US$24,411.6 Million (accounting for 61.5% of the overall value sales in the Eastern Europe Bakery & Cereals sector) in 2016. Cookies (Sweet Biscuits) and Cakes, and Pastries & Sweet Pies were the other leading markets in the region, accounting for value shares of 11.4% and 10.4% respectively in 2016. Of the high potential countries identified, Russia is the largest market, followed by Ukraine and Bulgaria.

The value of Bakery & Cereals with Health & Wellness attributes stood at US$1,861.0 Million (4.7% of the overall Bakery & Cereals sector) in 2016 and is forecast to reach US$2,173 Million in 2021. The growth of the Health & Wellness market is largely attributed to the growing preference for organic, natural, and healthy foods, due to the rising prevalence of lifestyle diseases such as diabetes, heart disease, and obesity, and the positive perception towards natural and organic products.

Food & Drink Specialists is the largest distribution channel in the Eastern Europe Bakery & Cereals sector, accounting for 43.9% of overall value sales in 2016, followed by Hypermarkets & Supermarkets and Convenience Stores, which accounted for 29.7% and 22.7% of value shares, respectively in 2016. However, the expansion of leading Western Europe retailers such as Tesco is expected to drive the sales through Hypermarkets & Supermarkets in the region.

Overall Bakery & Cereals sector in the Eastern Europe region is fragmented, with the top five brands - Titan, Grau Intreg, Eti Mek, 7 Days and Magura - accounting for just 4.3% of overall value sales in 2016. Private Label held a value share of 4.7% in the same year. Eastern Europe consumers prefer artisanal bread and rolls over packaged bread products offered by large businesses. As a result, Artisanal Producers accounted for 35.7% of overall value sales in 2017.

The report Opportunities in Eastern Europe Bakery & Cereals Sector brings together multiple data sources to provide a comprehensive overview of the Eastern Europe Bakery & Cereals sector.

In particular, this report provides the following analysis -

  • Market overview: Includes sector size, market size and growth analysis by markets.
  • Change in consumption: Provides a shift in the consumption of Bakery & Cereals by markets across different countries in the Eastern Europe region.
  • Countries analysis: Provides Risk-Reward analysis of four countries in Eastern Europe based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure.
  • Health & Wellness analysis: Provides insights on the Health & Wellness products in terms of value and percentage share in the overall Bakery & Cereals sector during 2011-2021. The analysis includes key Health & Wellness attributes and consumer benefits driving the sales of Bakery & Cereals in 2016. It also covers the market share of leading companies offering Bakery & Cereals with health and wellness attributes in the same year.
  • Brand Analysis: Provides an overview of leading brands in the Eastern Europe region, besides analyzing the growth of private label in the region.
  • Key distribution channels: Provides analysis on the leading distribution channels in the Eastern Europe Bakery & Cereals sector in 2016. It covers seven distribution channels - Hypermarkets & Supermarkets, Convenience Stores, Food & Drink Specialists, eRetailers, Cash & Carries and Warehouse Clubs, Dollar Stores, Variety Stores & General Merchandise Retailers, and Others that include Vending Machines and Other Retailers.
  • Preferred packaging formats: The report provides percentage share (in 2016) and growth analysis (during 2011-2021) for various packaging materials, container, closure, and outer types based on the volume sales (by pack units) of Bakery & Cereals.
Companies mentioned in this report: Yildiz Holding, Vel Pitar, United Bakeries, Titan Sa, Kellogg's, Mondelez, KEX Confectionary, ETI Gids San ve Tic, Chipita, Cereal Partners Worldwide.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Eastern Europe Bakery & Cereals sector . It includes analysis on the following -
  • Market overview: Includes sector size, market size and growth analysis by markets.
  • Change in consumption: Provides a shift in the consumption of Bakery & Cereals by markets across different countries in the Eastern Europe region.
  • Countries analysis: Provides Risk-Reward analysis of four countries in Eastern Europe based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure.
  • Health & Wellness analysis: Provides insights on the Health & Wellness products in terms of value and percentage share in the overall Bakery & Cereals sector during 2011-2021. The analysis includes key Health & Wellness attributes and consumer benefits driving the sales of Bakery & Cereals in 2016. It also covers the market share of leading companies offering Bakery & Cereals with health and wellness attributes in the same year.
  • Brand Analysis: Provides an overview of leading brands in the Eastern Europe region, besides analyzing the growth of private label in the region.
  • Key distribution channels: Provides analysis on the leading distribution channels in the Eastern Europe Bakery & Cereals sector in 2016. It covers seven distribution channels - Hypermarkets & Supermarkets, Convenience Stores, Food & Drink Specialists, eRetailers, Cash & Carries and Warehouse Clubs, Dollar Stores, Variety Stores & General Merchandise Retailers, and Others that include Vending Machines and Other Retailers.
  • Preferred packaging formats: The report provides percentage share (in 2016) and growth analysis (during 2011-2021) for various packaging materials, container, closure, and outer types based on the volume sales (by pack units) of Bakery & Cereals.
Reasons to buy
  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
  • To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates


  • Executive Summary
  • Market size and growth analysis
    • Market Size Analysis – Eastern Europe compared to other regions
      • Table Regional comparison: Market size, growth, and per capita analysis, 2016-2021
    • Growth Analysis by Region
    • Growth Analysis by Country
    • Growth Analysis by Market
  • Identifying high potential countries in Eastern Europe
    • High potential countries in Eastern Europe
    • Analyzing countries in Eastern Europe – Methodology
    • Risk, reward and opportunity analysis of Eastern Europe countries
  • Market size and growth analysis High potential countries in Eastern Europe
    • High Potential Countries in Eastern Europe – Overview
    • Growth Contribution Analysis by Country (1/5)
    • Share of Bakery & Cereals compared to other Food sectors
    • Change in consumption levels by country and Bakery & Cereal markets
    • Per Capita Consumption Analysis
    • Per Capita Expenditure Analysis
  • High Potential Country Analysis: Eastern Europe
    • Russia
      • Russian Bakery & Cereals – Overview
      • Russian Bakery & Cereals – Demographic analysis
      • Russian Bakery & Cereals – Key trends
    • Slovakia
      • Slovakia Bakery & Cereals – Overview
      • Slovakia Bakery & Cereals – Demographic analysis
      • Slovakia Bakery & Cereals – Key trends
    • Bulgaria
      • Bulgaria Bakery & Cereals – Overview
      • Bulgaria Bakery & Cereals – Demographic analysis
      • Bulgaria Bakery & Cereals – Key trends
    • Ukraine
      • Ukraine Bakery & Cereals – Overview
      • Ukraine Bakery & Cereals – Demographic analysis
      • Ukraine Bakery & Cereals – Key trends
  • Success Stories
    • About Case Studies
    • Case Study: Tonus Bread
    • Case Study: Everest Biscuits
    • Case Study: Semix Chia Porridge
  • Company and Brand Analysis
    • Brand Share Analysis in the Bakery & Cereals Sector (1/3)
    • Leading companies in Eastern Europe Bakery & Cereal sector
    • Leading Brands in Eastern Europe's Bakery & Cereals sector
    • Private Label penetration in the Bakery & Cereals sector
      • Table Private Label penetration (in value terms) in the Bakery & Cereal sector , 2016
  • Health & Wellness Analysis
    • Health & Wellness Analysis – Overview
      • Table Health & Wellness value and its share in overall sales, 2011-2021
    • Health & Wellness market growth analysis by country
    • Health & Wellness Analysis – Key product attributes and consumer benefits
    • Leading Health & Wellness companies by market share (1/3)
  • Key Distribution Channels
    • Leading Distribution Channels by countries
      • Table Leading Distribution Channels in Eastern Europe by countries, 2016
    • Leading Distribution Channels by categories (1/3)
      • Table Leading Distribution Channels in Eastern Europe region by categories, 2016
  • Key Packaging Formats
    • Growth analysis by key Packaging Material and Container Type
    • Growth analysis by Closure Type and Outers
  • Challenges and Future Outlook
    • Key Challenges
    • Future Outlook – Eastern Europe
  • Appendix
    • Table Global Bakery & Cereal – Sales, by Region - Value (US$ million)
    • Table Global Bakery & Cereal Sales, by Region- Volume (kg Million)
    • Table Growth Analysis, by Country- Value (US$ million)
    • Table Growth Analysis, by Country- Volume (kg Million)
    • Table Market Growth Analysis, by Country - Baking Ingredients (US$ Million)
    • Table Market Growth Analysis, by Country -Baking Mixes (US$ Million)
    • Table Market Growth Analysis, by Country -Bread & Rolls (US$ Million)
    • Table Market Growth Analysis, by Country -Breakfast Cereals (US$ Million)
    • Table Market Growth Analysis, by Country - Cakes, Pastries & Sweet Pies (US$ Million)
    • Table Market Growth Analysis, by Country - Cereal Bars (US$ Million)
    • Table Market Growth Analysis, by Country - Cookies (Sweet Biscuits) (US$ Million)
    • Table Market Growth Analysis, by Country - Dough Products (US$ Million)
    • Table Market Growth Analysis, by Country - Energy Bars (US$ Million)
    • Table Market Growth Analysis, by Country - Morning Goods (US$ Million)
    • Table Market Growth Analysis, by Country - Savory Biscuits (US$ Million)
    • Table Market Growth Analysis, by Country - Baking Ingredients (kg Million)
    • Table Market Growth Analysis, by Country -Baking Mixes (kg Million)
    • Table Market Growth Analysis, by Country -Bread & Rolls (kg Million)
    • Table Market Growth Analysis, by Country -Breakfast Cereals (kg Million)
    • Table Market Growth Analysis, by Country - Cakes, Pastries & Sweet Pies (kg Million)
    • Table Market Growth Analysis, by Country - Cereal Bars (kg Million)
    • Table Market Growth Analysis, by Country - Cookies (Sweet Biscuits) (kg Million)
    • Table Market Growth Analysis, by Country - Dough Products (kg Million)
    • Table Market Growth Analysis, by Country - Energy Bars (kg Million)
    • Table Market Growth Analysis, by Country - Morning Goods (kg Million)
    • Table Market Growth Analysis, by Country - Savory Biscuits (kg Million)
    • Table Global - Brands vs. Private Label Value (2016, US$ million)
    • Table Eastern Europe - Brands vs. Private Label Value (2016, US$ million)
    • Table Eastern Europe - Brands vs. Private Label Value, by Country (2016, US$ million)
    • Table Eastern Europe Top 5 Brands value sales, Baking Ingredients (US$ million)
    • Table Eastern Europe Top 5 Brands value sales, Baking Mixes (US$ million)
    • Table Eastern Europe Top 5 Brands value sales, Bread & Rolls (US$ million)
    • Table Eastern Europe Top 5 Brands value sales, Breakfast Cereals (US$ million)
    • Table Eastern Europe Top 5 Brands value sales, Cakes, Pastries & Sweet Pies (US$ million)
    • Table Eastern Europe Top 5 Brands value sales, Cereal Bars (US$ million)
    • Table Eastern Europe Top 5 Brands value sales, Cookies (Sweet Biscuits) (US$ million)
    • Table Eastern Europe Top 5 Brands value sales, Dough Products (US$ million)
    • Table Eastern Europe Top 5 Brands value sales, Energy Bars (US$ million)
    • Table Eastern Europe Top 5 Brands value sales, Morning Goods (US$ million)
    • Table Eastern Europe Top 5 Brands value sales, Savory Biscuits (US$ million)
    • Table Health & Wellness product attribute analysis for Eastern Europe
    • Table Health & Wellness consumer benefit attribute analysis for Eastern Europe
    • Table Leading Distribution Channels in the Eastern Europe region, 2016
    • Table Volume Growth by Packaging Material (2011-2021)
    • Table Volume Growth by Container Type (2011-2021)
    • Table Volume Growth by Closure Type (2011-2021)
    • Table Volume Growth by Outer Type (2011-2021)
  • Trends Definitions
    • GlobalData's TrendSights Framework
    • GlobalData has identified eight mega-trends that can be broken down into 63 trends
    • Definitions – Trends: Health & Wellness
    • Definitions – Trends: Sensory & Indulgence
    • Definitions – Trends: Comfort & Uncertainty (1/2)
    • Definitions – Trends: Sustainability & Ethics
    • Definitions – Trends: Individualism & Expression
    • Definitions – Trends: Smart & Connected
    • Definitions – Trends: Easy & Affordable
  • About Global Data

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