Opportunities for Brand-Consumer Engagement - Coronavirus (COVID-19) Consumer Survey Insights - Weeks 1-5
This report is part of the GlobalData COVID-19 Case Study series, which analyzes specific examples of consumer sentiment, lifestyles, attitudes, and behaviors stemming from the global coronavirus outbreak. The consumer insight offered throughout the report is drawn from GlobalData's Coronavirus (COVID-19) Tracker Consumer Survey, a weekly survey that was carried out in 11 countries starting from March 25, 2020.
The COVID-19 pandemic has drastically altered consumer behavior. This report focuses on changing levels of concern in relation to the pandemic, and how brands can most effectively allay such concerns and remain positively engaged with consumers during this challenging time.
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