Opportunities in the Asia-Pacific Wine Sector: Analysis of opportunities offered by high-growth economies

Opportunities in the Asia-Pacific Wine Sector: Analysis of opportunities offered by high-growth economies

Summary

The Asia-Pacific wine market is expected to grow from US$90,406.5 million in 2017 to US$171,889.1 million in 2022, at a CAGR of 13.7%. The regional market is forecast to record a value CAGR of 13.7%, highest among all regions globally, during 2017-2022. The growing affluence of consumers in major economies, particularly China, rising number of frequent wine drinkers, improved reception to Western trends, and burgeoning popularity of premium-quality products in nations such as China and Japan are spurring the demand for wine in the region.

Still wine was the largest category with value sales of US$80,883.1 million in 2017, accounting for 89.5% of the overall value sales in the region. Sparkling wine and fortified wine were the other categories in the region, accounting for value shares of 9.4% and 1.1%, respectively, in the same year. The top five brands in the Asia-Pacific wine sector accounted for 31.2% of the overall brand value share, where the leading player Changyu accounted for 13.2% of the overall value sales in 2017. Private labels held a value share of 0.5% in the overall Asia-Pacific wine sector. The low share of private labels indicates Asia-Pacific consumers’ inclination towards branded wines. More specifically, there is a significant demand for high-quality imported wines.

China is forecast to register the highest value growth among the high-potential countries in the Asia-Pacific region with 16.1% CAGR during 2017-2022. In terms of volume, China is again forecast to lead growth with a CAGR of 9.2% during the same period. Pairing wine with food, a prevalent trend and a major driver for wine consumption in the west, is gaining ground in certain Asian markets as well, particularly in Japan and South Korea.

Hypermarkets & supermarkets were the largest distribution channels in the Asia-Pacific wine sector, accounting for 27.1% of overall volume sales respectively, in 2017. On-trade sales in the region accounted for 42.9% of the wine sector during the same year. Glass was the most commonly used package material in the Asia-Pacific wine sector with a share of 91.2% of unit sales in 2017, while bottle was the most popular pack type, accounting for a 98.6% share in the same year.

The report Opportunities in the Asia-Pacific Wine Sector, brings together multiple data sources to provide a comprehensive overview of the region's wine sector. It includes market overview, high growth country analysis, top brands, key distribution channels, packaging formats and case studies.

Companies mentioned: Yantai Changyu Pioneer Wine Co Ltd; Tonghuagrapewineco.., Ltd; Accolade Wines, Yunnan Shangri-La Winery Co Ltd; Treasury Wine Estates Vintners Limited, China Agri-Industries Holdings Limited (COFCO), Yantai Weilong Grape Wine Co., Ltd; Pernod Ricard SA, Distell Group Limited, Castel, E. & J. Gallo Winery

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Asia-Pacific wine sector. It includes analysis on the following -

• Sector overview: Provides overview of the sector size, value and volume growth analysis, across regions
• Change in consumption: Analysis on the shift in consumption of wine by category across the key countries in the Asia-Pacific region
• High potential countries: Provides Risk-Reward analysis of top four high potential countries in the Asia-Pacific region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure
• Country analysis: Provides deep-dive analysis of four high potential countries covering value growth during 2017-2022, key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region
• Brand Analysis: Provides an overview of leading brands in the Asia-Pacific region, besides analyzing the growth of private labels in the region
• Key distribution channels: Provides analysis on the leading distribution channels for wine across the key countries in the Asia-Pacific region, in 2017.
• It covers five distribution channels: hypermarkets & supermarkets, convenience stores, health & beauty stores, drugstores & pharmacies, and others, which include cash & carries and warehouse clubs, ‘dollar stores’, e-retailers, and department stores
• Preferred packaging formats: The report provides percentage share (in 2017) and growth analysis (during 2012-2022) for various package materials, pack type, closure type, and primary outer types based on the volume sales (by pack units) of wine.

Reasons to buy

• Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
• The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
• The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
• To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.