Market Research Logo

Opportunities in the Asia-Pacific Savory Snacks Sector: Analysis of Opportunities Offered by High Growth Economies

Opportunities in the Asia-Pacific Savory Snacks Sector: Analysis of Opportunities Offered by High Growth Economies

Summary

Asia-Pacific, the second largest global market for Savory Snacks, accounted for a value share of 30.5%, valued at US29.4 Billion in 2016. The region is forecast to record the fastest value growth at a CAGR of 8% during 2016-2021, led by growing population, rising income levels and increasing habit of snacking among busy and time pressed consumers. However, the region’s per capita consumption (1.3kg) remained lower than most regions including North America (7.8kg), Western Europe (3.8kg), Eastern Europe (2.8kg) and the Middle East & Africa (1.8kg).

Processed Snacks emerged the largest market with a value share of 33.7% in 2016. Driven by growing demand from an expanding middle income population in the region, Processed Snacks is also forecast to record the fastest value CAGR of 8.9% during 2016-2021 to reach US$15.2 Billion by 2021.

Hypermarkets & Supermarket accounted for 42.7% value share in 2016, becoming the largest distribution channel for the Savory Snacks sector in Asia-Pacific. The region’s expanding retail sector in not only capital cities but also tier II cities is also attributed to the popularity of Hypermarkets & Supermarkets which make brands more accessible to consumers.

Flexible Plastics was the most commonly used pack material in the Savory Snacks sector with a volume share of 95% in 2016. Rigid metal is the pack material forecast to set the fastest growth in the APAC Savory Snacks sector during 2016-2021. Top four brands (Lay’s, Want Want, Calbee and Bourbon Petit) in the Asia-Pacific Savory Snacks sector accounted for a combined value share of 15.7% in 2016.

The report Opportunities in the Asia-Pacific Savory Snacks Sector brings together multiple data sources to provide a comprehensive overview of the Asia-Pacific Savory Snacks Sector.

In particular, this report provides the following analysis -

  • Market Overview: Includes sector size, market size and growth analysis by markets
  • Change in Consumption: Provides a shift in the consumption of Savory Snacks by markets across different countries in the Asia-Pacific region.
  • High Potential Countries: Provides Risk-Reward analysis of 12 countries across the Asia-Pacific region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure. Out of 12, a total of 4 high potential countries are shortlisted.
  • Health & Wellness Analysis: Provides insights on the Health & Wellness products in terms of value and percentage share in the overall Savory Snacks Sector during 2011-2021. The analysis includes key Health & Wellness attributes and consumer benefits driving the sales of Savory Snacks in 2016. It also covers the market share of leading companies offering Savory Snacks with health and wellness attributes in the same year.
  • Brand Analysis: Provides an overview of leading brands in the Asia-Pacific region, besides analyzing the growth of private labels in the region.
  • Key Distribution Channels: Provides analysis on the leading distribution channels in the global Savory Snacks Sector in 2016. It covers five distribution channels - Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, Department Stores and Others that include - Cash & Carries and Warehouse Clubs, ‘Dollar Stores’, e-Retailers, and General retailers.
Companies mentioned in this report: PepsiCo, Fujian Jinjiang Fuyuan Foodstuff Co, Orion Confectionery Co, Ltd, Golden Orchard Farmer (Beijing) Food Co., Ltd, Calbee Inc., Kameda Seika Co., Bourbon Corporation, Amanoya, Baby star snacks The Kellogg Company, The Kraft Heinz Company, ConAgra Foods, Arca Continental, S.A.B. de C.V.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the APAC Savory Snacks sector. It includes analysis on the following -
  • Market overview: Includes sector size, market size and growth analysis by markets
  • Change in consumption: Provides an overview of shift in the consumption of Savory Snacks by markets across different countries in the APAC region.
  • High potential countries: Provides Risk-Reward analysis of 12 countries in region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure. Out of 12, a total of 4 high potential countries are shortlisted.
  • Health & Wellness analysis: Provides insights on the Health & Wellness products in terms of value and percentage share in the overall Savory Snacks sector during 2011-2021. The analysis includes key Health & Wellness attributes and consumer benefits driving the sales of Savory Snacks in 2016. It also covers the market share of leading companies offering Savory Snacks with Health & Wellness attributes in the same year.
  • Brand Analysis: Provides an overview of leading brands in the APAC Savory Snacks sector, besides analyzing the growth of private labels in the region.
  • Key distribution channels: Key distribution channels: Provides analysis on the leading distribution channels in the APAC Savory Snacks sector in 2016. It covers six distribution channels - Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, Dollar Stores, which include Variety Stores & General Merchandise Retailers, and Others, which include Cash & Carries & Warehouse Clubs and Others.
  • Preferred packaging formats: Preferred packaging formats: The report provides percentage share (in 2016) and growth analysis (during 2011-2021) for various package materials, pack, closure, and outer types based on the volume sales (by pack units).
Reasons to buy
  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
  • To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates


  • Executive Summary
  • Market size and growth analysis Regional analysis
    • Market Size in Context - Asia-Pacific compared to other regions
      • Table Regional comparison: Market size, growth, and per capita analysis, 2016-2021
    • Growth Analysis by region
    • Growth Analysis by country
    • Growth Analysis by Market
  • Identifying high potential countries in Asia-Pacific
    • Identifying high potential countries - Methodology
    • High potential countries in Asia-Pacific
    • Identifying high potential countries
  • Market size and growth analysis High potential countries in Asia-Pacific
    • High potential countries in Asia-Pacific - Overview
    • Growth Contribution Analysis by Country (1/4)
    • Share of Savory Snacks sector compared to other sectors in the Food Industry
    • Change in consumption levels by country and Savory Snacks markets
    • Per Capita Consumption analysis
    • Per Capita Expenditure analysis
  • Country Profiles High potential countries in Asia-Pacific
    • China
      • Chinese Savory Snacks - Overview
        • Table % Value Share, 2016
      • Chinese Savory Snacks - Demographic analysis
      • Chinese Savory Snacks - Key trends
    • Japan
      • Japanese Savory Snacks - Overview
        • Table % Value Share, 2016
      • Japanese Savory Snacks- Demographic analysis
      • Japanese Savory Snacks - Key trends
    • New Zealand
      • New Zealand Savory Snacks - Overview
        • Table % Value Share, 2016
      • New Zealand Savory Snacks - Demographic analysis
      • New Zealand Savory Snacks - Key trends
    • India
      • Indian Savory Snacks - Overview
        • Table % Value Share, 2016
      • Indian Savory Snacks - Demographic analysis
      • Indian Savory Snacks - Key trends
  • Success Stories
    • About Case Studies
    • Case Study: Red Rock Deli's Sweet Potato Crisps
    • Case Study: The Happy Snack Company's KIDS ROASTED FAV-VA BEANS PIZZA
    • Case Study: Taokaenoi Crispy Seaweed
  • Company and Brand Analysis
    • Brand Share analysis in the Savory Snacks Sector
    • Brand Share analysis in the Savory Snacks Sector
    • Top companies in Asia-Pacific Savory Snacks
    • Top brands in the Asia-Pacific Savory Snacks Sector
    • Private Label penetration in the Savory Snacks Sector
      • Table Private Label penetration (in value terms) in the Savory Snacks Sector, 2016
  • Health & Wellness Analysis
    • Health & Wellness Analysis - Overview
      • Table Health & Wellness value and its share in overall sales, 2011-2021
    • Health & Wellness Analysis - Growth contribution by country
    • Health & Wellness Analysis - Key product attributes and consumer benefits
    • Health & Wellness Analysis - Key Product Attributes and Consumer Benefits
    • Leading Health & Wellness companies by market
    • Leading Health & Wellness companies by market share
  • Key Distribution Channels
    • Leading Distribution Channels by countries
      • Table Leading Distribution Channels in the Asia-Pacific region by countries, 2016
    • Leading Distribution Channels by markets
      • Table Leading Distribution Channels in the Asia-Pacific region by markets, 2016
  • Key Packaging Formats
    • Growth analysis by key package material and pack type
    • Growth analysis by closure type and primary outer type
  • Challenges and Future Outlook
    • Key Challenges
    • Future Outlook - Asia-Pacific
  • Appendix
    • Table Global - Savory Snacks sector, by Region - Value (US$ Million)
    • Table Global Savory Snacks sector, by Region- Volume (Kg Million)
    • Table Growth Analysis, by Country- Value (US$ Million)
    • Table Growth Analysis, by Country- Volume (Kg Million)
    • Table Market Growth Analysis, by Country - Ethnic/Traditional Snacks (US$ Million)
    • Table Market Growth Analysis, by Country - Meat Snacks (US$ Million)
    • Table Market Growth Analysis, by Country - Nuts and Seeds (US$ Million)
    • Table Market Growth Analysis, by Country - Popcorn (US$ Million)
    • Table Market Growth Analysis, by Country - Potato Chips (US$ Million)
    • Table Market Growth Analysis, by Country - Pretzels (US$ Million)
    • Table Market Growth Analysis, by Country - Processed Snacks (US$ Million)
    • Table Market Growth Analysis, by Country - Ethnic/Traditional Snacks (Kg Million)
    • Table Market Growth Analysis, by Country - Meat Snacks (Kg Million)
    • Table Market Growth Analysis, by Country - Nuts and Seeds (Kg Million)
    • Table Market Growth Analysis, by Country - Popcorn (Kg Million)
    • Table Market Growth Analysis, by Country - Potato Chips (Kg Million)
    • Table Market Growth Analysis, by Country - Pretzels (Kg Million)
    • Table Market Growth Analysis, by Country - Processed Snacks (Kg Million)
    • Table Global - Brands vs. Private Label Value by Markets (US$ Million), 2016
    • Table Asia-Pacific - Brands vs. Private Label Value by Markets (US$ Million), 2016
    • Table Asia-Pacific- Brands vs. Private Label Value, by Country (US$ Million), 2016
    • Table Top five Brands value sales, Meat Snacks (US$ Million), 2016
    • Table Top five Brands value sales, Ethnic/Traditional Snacks(US$ Million), 2016
    • Table Top five Brands value sales, Nuts and Seeds (US$ Million), 2016
    • Table Top five Brands value sales, Potato Chips (US$ Million), 2016
    • Table Top five Brands value sales, Popcorn (US$ Million), 2016
    • Table Top five Brands value sales, Pretzels(US$ Million), 2016
    • Table Top five Brands value sales, Processed Snacks(US$ Million), 2016
    • Table Health & Wellness product attribute analysis in Asia-Pacific (US$ Million), 2016-2021
    • Table Health & Wellness consumer benefit attribute analysis in Asia-Pacific (US$ Million), 2016-2021
    • Table Leading Distribution Channels in the Asia-Pacific region (US$ Million)
    • Table Volume (Units) Growth by Pack Material (2011-2021)
    • Table Volume (Units) Growth by Pack Type (2011-2021)
    • Table Volume (Units) Growth by Primary Outer Type (2011-2021)
    • Table Volume (Units) Growth by Closure Type (2011-2021)
    • Market Definition
  • Trends Definitions
    • GlobalData's TrendSights Framework
    • GlobalData has identified eight mega-trends that can be broken down into 63 trends
    • Definitions - Trends: Health & Wellness
    • Definitions - Trends: Sensory & Indulgence
    • Definitions - Trends: Comfort & Uncertainty (1/2)
    • Definitions - Trends: Sustainability & Ethics
    • Definitions - Trends: Individualism & Expression
    • Definitions - Trends: Smart & Connected
    • Definitions - Trends: Easy & Affordable
    • Definitions - Health & Wellness

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report