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Opportunities in the Asia-Pacific Haircare Sector: Analysis of Opportunities Offered by High Growth Economies

Opportunities in the Asia-Pacific Haircare Sector: Analysis of Opportunities Offered by High Growth Economies

Summary

Global haircare sector was valued at US$69,439.7 Million in 2017 and is forecast to grow at a CAGR of 3.4%. The Asia-Pacific haircare sector, accounting for 35.2% share of the global market, is forecast to grow at a CAGR of 6.1%.

Shampoo held the largest share, accounting for 50.4% of total value sales in 2017, while conditioner, the second-largest category, held a value share of 27.5%. With a projected value CAGR of 7% during 2017-2022, the shampoo category is set to record the fastest growth of all the haircare categories in Asia-Pacific.

China, Malaysia, the Philippines, and India are identified as the high potential counties for haircare products in the Asia-Pacific region. China is set to record the fastest value CAGR of 9.1% during 2017-2022, while India is expected to register the fastest volume CAGR of 7.4% during 2017-2022.

Hypermarkets & supermarkets was the leading distribution channels for haircare products in the Asia-Pacific region, accounting for 31.1% of total value sales in 2017, while convenience stores, the second-largest channel, registered a 27.3% value share.

Head & Shoulder, Pantène, Rejoice, Dove, and Clear - accounted for a combined 23.5% value share in 2017. Private label haircare brands held a 2.9% share of total value sales in the Asia-Pacific haircare sector in 2017.

The report Opportunities in the Asia-Pacific Haircare Sector, provide a comprehensive overview of the region's haircare sector. It includes market overview, high growth country analysis, top brands, key distribution channels, packaging formats and case studies.

In depth, this report provides the following -

  • Sector overview: Provides overview of the sector size and value and volume growth analysis across regions.
  • Change in consumption: Analysis on the shift in consumption of haircare by categories across the key countries in the Asia-Pacific region.
  • High potential countries: Provides Risk-Reward analysis of top 4 high potential countries in the Asia-Pacific region based on market assessment, economic development, socio-demographic, governance indicators and technological infrastructure.
  • Country analysis: Provides deep-dive analysis of 4 high potential countries covering value growth during 2017-2022, key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region.
  • Brand Analysis: Provides an overview of leading brands in the Asia-Pacific region, besides analyzing the growth of private labels in the region.
  • Key distribution channels: Provides analysis on the leading distribution channels for haircare across the key countries in the Asia-Pacific region in 2017. It covers six distribution channels - hypermarkets & supermarkets, health & beauty stores, convenience stores, drug stores & pharmacies. Department stores and others that include - cash & carries and warehouse clubs, vending machines, ‘dollar stores’ and e-Retailers among others.
  • Preferred packaging formats: The report provides percentage share (in 2017) and growth analysis (during 2012-2022) for various package materials, pack type, closure type, and primary outer type based on the volume sales (by pack units) of haircare.
Companies mentioned in this report: Head & Shoulders, Pantène, Rejoice, Dove, Clear, Sunsilk, L`Oréal, Parachute, Schwarzkopf, Slek, Tsubaki, Asience, Lux, Sala, Bigen.

Scope
  • This report brings together multiple data sources to provide a comprehensive overview of the haircare sector in the region. It includes analysis on the following:
  • Sector overview: Provides overview of the sector size, value and volume growth analysis, across regions
  • Change in consumption: Analysis on the shift in consumption of haircare categories across the key countries in the region.
  • High potential countries: Provides Risk-Reward analysis of top 4 high potential countries in the region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure
  • Country analysis: Provides deep-dive analysis of high potential countries covering value growth during 2017-2022, key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region.
  • Brand analysis: Provides an overview of leading brands in the region, besides analyzing the growth of Private Label products in the region.
  • Key distribution channels: Provides analysis on the leading distribution channels for haircare across the key countries in the region,
  • in 2017. It covers these distribution channels - hypermarkets & supermarkets, convenience stores, health & beauty stores, dollar stores, which include variety stores & general merchandisers and others, which includes cash & carries & warehouse clubs and others.
  • Preferred packaging formats: The report provides percentage share (in 2017) and growth analysis (during 2012-2022) for various packaging materials, container, closure, and outer types based on the volume sales (units) of haircare.
Reasons to buy
  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
  • To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.


  • Executive Summary
  • Market size and growth analysis Regional analysis
    • Market size analysis - Asia-Pacific compared to other regions
      • Table Regional comparison: Market size, growth, and per capita analysis, 2017-2022
    • Growth analysis by region
    • Growth analysis by country
    • Growth analysis by categories
  • Identifying high potential countries in Asia-Pacific
    • Identifying high potential countries - Methodology
    • High potential countries in Asia-Pacific
    • Identifying High Potential Countries
  • Market size and growth analysis High potential countries in Asia-Pacific
    • High potential countries in Asia-Pacific - Overview
      • Table High potential countries in Asia-Pacific - Overview
    • Growth contribution analysis by country (1/4)
    • Share of different categories in Haircare sector
    • Change in consumption levels by country and haircare categories
    • Per capita consumption analysis
    • Per capita expenditure analysis
  • Country profiles
    • China
      • China Haircare - Overview
        • Table Key categories value share, 2017
      • Chinese Haircare - demographic analysis
      • Chinese Haircare- key trends
    • India
      • Indian Haircare - Overview
        • Table Key Category Value Share, 2017
      • Indian Haircare - demographic analysis
      • Indian Haircare - key trends
    • Malaysia
      • Malaysian Haircare - Overview
        • Table Key Category Value Share, 2017
      • Malaysian Haircare - demographic analysis
      • Malaysian Haircare - key trends
    • The Philippines
      • The Philippines Haircare - Overview
        • Table Key Category Value Share, 2017
      • The Philippines Haircare - Demographic analysis
      • The Philippines Haircare- key trends
  • Success Stories
    • About Case Studies
    • Case Study: Herbal Essences Bio: Renew Smooth Golden Moringa Oil Shampoo
    • Case Study: PHS Hairscience: Age-Defying Shampoo
    • Case Study: Batiste Dry Shampoo
  • Company and Brand Analysis
    • Brand share analysis in the haircare sector
    • Competitive Landscape - leading players by categories in Asia-Pacific Haircare sector
    • Competitive Landscape - leading companies by categories in Asia-Pacific Haircare sector
    • Private label penetration in the Asia-Pacific haircare sector
      • Table Private label penetration (in value terms) in the haircare sector, 2017
  • Key Distribution Channels
    • Leading distribution channels by countries
      • Table Leading distribution channels in Asia-Pacific region by categories, 2017
    • Leading distribution channels by categories (1/3)
      • Table Leading distribution channels in Asia-Pacific region by categories, 2017
  • Key Packaging Formats
    • Growth analysis by key package material and pack type
    • Growth analysis by closure type and primary outers
  • Challenges and Future Outlook
    • Key challenges
    • Future Outlook - Asia-Pacific
  • Appendix
    • Table Global - Haircare Sales, by Region - Value (US$ Million)
    • Table Global Haircare Sales, by Region - Volume (Million Units)
    • Table Growth Analysis, by Country - Value (US$ Million)
    • Table Growth Analysis, by Country - Volume (Million Units)
    • Table Category Growth Analysis, by Country - Conditioner (US$ Million)
    • Table Category Growth Analysis, by Country - Hair Colorants (US$ Million)
    • Table Category Growth Analysis, by Country - Hair Loss Treatments (US$ Million)
    • Table Category Growth Analysis, by Country - Perms & Relaxers (US$ Million)
    • Table Category Growth Analysis, by Country - Salon Hair Care (US$ Million)
    • Table Category Growth Analysis, by Country - Shampoo (US$ Million)
    • Table Category Growth Analysis, by Country - Styling Agents (US$ Million)
    • Table Category Growth Analysis, by Country - Conditioner (Million Units)
    • Table Category Growth Analysis, by Country - Hair Colorants (Million Units)
    • Table Category Growth Analysis, by Country - Hair Loss Treatments (Million Units)
    • Table Category Growth Analysis, by Country - Perms & Relaxers (Million Units)
    • Table Category Growth Analysis, by Country - Shampoo (Million Units)
    • Table Category Growth Analysis, by Country - Styling Agents (Million Units)
    • Table Global - Brands vs. Private Label Value by Categories (US$ Million), 2017
    • Table Asia-Pacific - Brands vs. Private Label Value by Categories (US$ Million), 2017
    • Table Asia-Pacific - Brands vs. Private Label Value, by Country (US$ Million), 2017
    • Table Top five Brands Value Sales, Conditioner (US$ Million), 2017
    • Table Top five Brands value Sales, Hair Colorants (US$ Million), 2017
    • Table Top five Brands value Sales, Hair Loss Treatments (US$ Million), 2017
    • Table Top five Brands value Sales, Perms & Relaxers (US$ Million), 2017
    • Table Top five Brands value Sales, Shampoo (US$ Million), 2017
    • Table Top five Brands value Sales, Styling Agents (US$ Million), 2017
    • Table Leading Distribution Channels in the Asia-Pacific region (US$ Million)
    • Table Volume (Million Units) Growth by Package Material (2012-2022)
    • Table Volume (Million Units) Growth by Pack Type (2012-2022)
    • Table Volume (Million Units) Growth by Closure Type (2012-2022)
    • Table Volume (Million Units) Growth by Primary Outer Type (2012-2022)
    • Definitions - Categories
  • Trends Definitions
    • GlobalData's TrendSights framework
    • GlobalData has identified eight mega-trends that can be broken down into 63 trends
    • Definitions - Trends: Health & Wellness
    • Definitions - Trends: Sensory & Indulgence
    • Definitions - Trends: Comfort & Uncertainty (1/2)
    • Definitions - Trends: Sustainability & Ethics
    • Definitions - Trends: Individualism & Expression
    • Definitions - Trends: Smart & Connected
    • Definitions - Trends: Easy & Affordable

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