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Opportunities in the Asia-Pacific Confectionery Sector: Analysis of Opportunities Offered by High Growth Economies

Opportunities in the Asia-Pacific Confectionery Sector: Analysis of Opportunities Offered by High Growth Economies

Summary

Asia-Pacific accounted for a 24% value share in 2018 of the global confectionery sector and is forecast to record the fastest CAGR of 5.8% during 2018-2023. This growth can be attributed to socio-economic factors such as an increasing income and spending patterns, and consumers’ interest in purchasing specialty confectionery with health & wellness benefits. Sugar confectionery is the largest category in the Asia-Pacific confectionery sector, with value sales of US$17,972.5 million (43.2% of the overall confectionery sector) in 2018, and is expected to reach US$23,049.4 million by 2023, growing at a CAGR 5.1%.

New Zealand, China, Australia, and India were shortlisted as high-potential countries, primarily owing to their large market size, high value growth rates, and rising per capita value growth levels. Among these countries, China is the largest market, accounting for a value share of 43%, followed by India at 10.3%. The overall confectionery sector in the Asia-Pacific region is fragmented with the top five brands - Extra, Dairy Milk, Dove, Xylitol, and Hsu-Fu-Chi - accounting for 13.3% of the market value in 2018. Private label accounted for 2.1% of the overall sector in 2018.

Convenience stores are the most popular channel for confectionery products in the Asia-Pacific region, accounting for 42.3% of overall sales in 2018. It is followed by hypermarkets & supermarkets at 38.8% share, food & drinks specialists at 7.6% and department stores at 3.3%. Flexible packaging is the most commonly used package material in the Asia-Pacific confectionery sector, accounting for 70.4% (in packaging unit terms) in 2018, while bag/sachet is the most used pack type, accounting for 41.7% volume share in the same year.

The report Opportunities in the Asia-Pacific Confectionery Sector, brings together multiple data sources to provide a comprehensive overview of the Asia-Pacific confectionery sector.

Companies mentioned: Mars Incorporated, Mondelēz International, Lotte Co., Ltd., Nestlé SA, Perfetti Van Melle SpA, Meiji Holdings Co Ltd, Ferrero, Ezaki Glico co., Ltd, The Hershey Co, Morinaga & Co., Ltd.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Asia-Pacific confectionery sector. It includes analysis on the following -

  • Sector overview: Provides an overview of the sector size, value, and volume growth analysis, across regions.
  • Change in consumption: Analysis on the shift in consumption of confectionery by categories across the key countries in the Asia-Pacific region.
  • High potential countries: Provides Risk-Reward analysis of top four high potential countries in the Asia-Pacific region based on market assessment, economic development, socio-demographic, governance indicators and technological infrastructure.
  • Country analysis: Provides deep-dive analysis of four high potential countries covering value growth during 2018-2023, key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region.
  • Health & wellness analysis: Provides insights on the health & wellness products in terms of value and percentage share in the overall confectionery sector during 2013-2023. The analysis includes key health & wellness attributes and consumer benefits driving the sales of confectionery products in the Asia-Pacific region in 2018. It also covers the market share of leading companies offering confectionery products with health and wellness attributes in the same year.
  • Brand Analysis: Provides an overview of leading brands in the Asia-Pacific region and analyzes the growth of private labels in the region.
  • Key distribution channels: Provides analysis on the leading distribution channels in the Asia-Pacific confectionery sector in 2018. It covers distribution channels: hypermarkets & supermarkets, convenience stores, food & drinks specialists, department stores, “dollar stores”, vending machines, e-retailers, cash & carries & warehouse clubs, drug stores & pharmacies, and other retailers.
  • Preferred packaging formats: The report provides percentage share (in 2018) and growth analysis (during 2013-2023) for various pack materials, pack type, closures, and primary outer types based on the volume sales (by pack units) of confectionery.
Reasons to buy
  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
  • To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.


1. Executive summary
2. Market size and growth analysis (Regional analysis )
Market size analysis - Asia Pacific compared to other regions
Growth analysis by region
Growth analysis by country
Growth analysis by category
3. Identifying high potential countries in Asia-Pacific
High potential countries in Asia-Pacific
Identifying high potential countries - Methodology
Identifying high potential countries - Risk, reward, and opportunity analysis
4. Market size and growth analysis (High potential countries in Asia-Pacific)
High potential countries in Asia-Pacific - Overview
Growth contribution analysis by country (1/2)
Growth contribution analysis by country (2/2)
Share of confectionery compared to other food sectors
Change in consumption levels by country and confectionery categories
Per capita consumption and expenditure analysis
5. Country Profiles (High potential countries in Asia-Pacific)
New Zealand
China
Australia
India
6. Success Stories
Confectionery in Asia-Pacific: case studies
7. Company and Brand Analysis
Brand share analysis in the confectionery sector
Leading companies in the Asia-Pacific confectionery sector
Leading brands in the Asia-Pacific confectionery sector
Private Label penetration in the Asia-Pacific confectionery sector
8. Health & Wellness Analysis
Health & Wellness analysis - Overview
Health & Wellness market growth analysis by country
Health & Wellness analysis - Key product attributes and consumer benefits
Leading Health & Wellness companies by market share
9. Key Distribution Channels
Leading distribution channels by countries
Leading distribution channels by categories
10. Key Packaging Formats
Growth analysis by key packaging material and container type
Growth analysis by closure type and outers
11. Challenges and Future Outlook
Key challenges
Future Outlook
12. Appendix
List of Tables
Regional comparison: Market size, growth, and per capita analysis, 2018-2023
High potential countries in the Asia-Pacific - Overview
Share of confectionery compared to other food sectors
Change in consumption levels by country and confectionery sectors
Per Capita Consumption in Asia-Pacific and high potential countries, 2018
Per Capita Expenditure in Asia-Pacific and high potential countries, 2018
Brand share analysis in the confectionery sector
Private Label penetration in the confectionery sector
Health & Wellness analysis - Overview
Health & Wellness analysis - Key product attributes and consumer benefits
Leading Health & Wellness companies by market share
Leading distribution channels by countries
Leading distribution channels by categories
List of Figures
Value growth analysis by region (2018-2023)
Volume growth analysis by region (2018-2023)
Value and volume growth analysis by country (2018-2023)
Value and volume growth analysis by category (2018-2023)
Top four high potential countries in the Asia-Pacific
Country level contribution to the growth of chocolate category in the Asia-Pacific, 2018-2023
Country level contribution to the growth of gum category in the Asia-Pacific, 2018-2023
Country level contribution to the growth of sugar confectionery category in the Asia-Pacific, 2018-2023
Value share of confectionery sector as a proportion of overall food by country, 2018
Leading companies in the Asia-Pacific confectionery sector by value sales (US$ million), 2018
Leading brands (including Private label) in the Asia-Pacific confectionery sector by value sales (US$ million), 2018
Country level contribution to the growth of H&W Market in the Asia-Pacific, 2018-2023
Key package material volume (units) share, 2018, unit volume growth by package material (2013-2023)
Key pack type volume (units) share, 2018, unit volume growth by pack type (2013-2023)
Key closure type volume (units) share, 2018, unit volume growth by closure type (2013-2023)
Key primary outers volume (units) share, 2018, unit volume growth by outers (2013-2023)

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