Opportunities in the Americas Haircare Sector

Opportunities in the Americas Haircare Sector

Opportunities in the Americas Haircare Sector

Summary

The Americas haircare sector was valued at US$26,591.5 million in 2018, led by improving the economy and rising spending ability of consumers as they increasingly take up employment. Growth will primarily be driven by the image-conscious trend, especially among the working population across the region. Hypermarkets & supermarkets were the leading distribution channel for the Americas haircare sector, while rigid plastics were the most commonly used pack material in Americas haircare sector, accounting for 68.1% of the volume share in 2018.

This report brings together multiple data sources to provide a comprehensive overview of the Americas haircare sector. It includes market overview, high growth country analysis, top companies, key distribution channels, packaging formats and case studies.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Americas haircare sector, analyzing data from eight countries in the region. It includes analysis on the following

Sector overview: provides an overview of the sector size, value, and volume growth analysis across regions. 

Change in consumption: an analysis on the shift in consumption of haircare by categories across the key countries in the Americas region. 

High-potential countries: provides risk-reward analysis of the top four high-potential countries in the Americas region based on market assessment, economic development, socio-demographics and governance indicators, and technological infrastructure.

Country analysis: provides deep-dive analysis of four high-potential countries covering value growth during 2018-2023, key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region.

Company analysis: provides an overview of leading companies in the Americas region, as well as analyzing the growth of private labels in the region. 

Key distribution channels: provides analysis on the leading distribution channels for haircare across the key countries in the Americas region, in 2018. It covers six distribution channels: hypermarkets & supermarkets, parapharmacies/drugstores, health & beauty stores, convenience stores, direct sellers and others, which includes cash & carries & warehouse clubs, e-retailers, department stores, chemists/pharmacies, dollar stores”, variety stores & general merchandise retailers, and others.

Preferred packaging formats*: the report provides percentage share (in 2018) and growth analysis (during 2013-2023) for various pack materials, pack type, closure, and primary outer types based on the volume sales (by pack units) of haircare.

Reasons to buy

  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
  • To gain competitive intelligence about leading companies in the sector in the region with information about their market share and growth rates.


  • Executive summary
  • Market size and growth analysis
    • Market Size Analysis - The Americas Compared to Other Regions
      • Table The Americas held 36.2% value share of the global haircare industry in 2018
    • The Americas - Analysis by Region
    • Growth Analysis by Region
    • Growth Analysis by Country
    • Growth Analysis by Category
  • Identifying high-potential countries in the Americas
    • Identifying High-potential Countries - Methodology
    • High-potential Countries in The Americas
    • Identifying High-potential Countries
  • Market size and growth analysis
    • High-potential Countries in The Americas - Overview
    • Growth Contribution Analysis by Country
    • Share of Haircare Compared to Other Cosmetics & Toiletries Sectors
    • Change in Consumption Level by Country and Haircare Categories
    • Per Capita Consumption Analysis
    • Per Capita Expenditure Analysis
  • Country profiles
    • Canada
      • Canadian Haircare - Overview
      • Canadian Haircare - Demographic Analysis
      • Canadian Haircare - Key Trends
    • Brazil
      • Brazil Haircare - Overview
      • Brazil Haircare - Demographic Analysis
      • Brazil Haircare - Key Trends
    • The US
      • The US Haircare - Overview
      • The US Haircare - Demographic Analysis
      • The US Haircare - Key Trends
    • Mexico
      • Mexico Haircare - Overview
      • Mexico Haircare - Demographic Analysis
      • Mexico Haircare - Key Trends
  • Success stories
    • Case study: Maui Mositure Curl Quench + Coconut Oil
    • Case study: L'Oréal Colorista Semi-Permanent Hair Color
    • Case Study: Perfect Hair Day (PHD) Dry Shampoo
  • Company and brand analysis
    • Leading Companies in The Americas Haircare Sector
    • Company and Brand Share Analysis
      • Table Top five companies share by brand (in value terms) in the haircare sector, 2018
    • Leading Companies By Categories in Haircare
    • Leading Brands by Categories in Haircare
    • Private Label Penetration in the Haircare Sector
      • Table Private label penetration (in value terms) in the haircare sector, 2018
  • Key distribution channels
    • Leading Distribution Channels by Countries
      • Table Leading distribution channels in the Americas by countries (by value), 2018
    • Leading Distribution Channels by Categories
      • Table Leading distribution channels in the Americas region by categories, 2018
  • Key packaging formats
    • Growth Analysis by Key Pack Material and Pack Type
    • Growth Analysis by Closure Type and Primary Outers
  • Challenges and future outlook
    • Key Challenges
    • Future Outlook - The Americas
  • Appendix
    • Table Global - haircare sales, by region - value (US$ million)
    • Table Global Haircare sales, by region - volume (million units)
    • Table Growth analysis, by country - value (US$ million)
    • Table Growth analysis, by country - volume (million units)
    • Table Category growth analysis, by country - Conditioner (US$ million)
    • Table Category growth analysis, by country - Hair Colorants (US$ million)
    • Table Category growth analysis, by country - Hair Loss Treatments (US$ million)
    • Table Category growth analysis, by country - Perms & Relaxers (US$ million)
    • Table Category growth analysis, by country - Salon Haircare (US$ million)
    • Table Category growth analysis, by country - Shampoo (US$ million)
    • Table Category growth analysis, by country - Styling Agents (US$ million)
    • Table Category growth analysis, by country - Conditioner (million units)
    • Table Category growth analysis, by country - Hair Colorants (million units)
    • Table Category growth analysis, by country - Hair Loss Treatments (million units)
    • Table Category growth analysis, by country - Perms & Relaxers (million units)
    • Table Category growth analysis, by country - Shampoo (million units)
    • Table Category growth analysis, by country - Styling Agents (million units)
    • Table The Americas value sales, Conditioner (US$ million)
    • Table The Americas value sales, Hair Colorants (US$ million)
    • Table The Americas value sales, Hair Loss Treatments (US$ million)
    • Table The Americas value sales, Perms & Relaxers (US$ million)
    • Table The Americas value sales, Shampoo (US$ million)
    • Table The Americas value sales, Styling Agents (US$ million)
    • Table Leading distribution channels in the Americas region (US$ million)
    • Table Volume (million units) growth by pack material (2013-2023)
    • Table Volume (million units) growth by pack type (2013-2023)
    • Table Volume (million units) growth by closure type (2013-2023)
    • Table Volume (million units) growth by primary outer type (2013-2023)
    • Country List Analyzed to Identify High Potential Countries
  • Definitions
    • Definitions - Categories
    • Globaldata's Trendsights Framework
    • Definitions - Trends: Health & Wellness
    • Definitions - Trends: Sensory & Indulgence
    • Definitions - Trends: Comfort & Uncertainty
    • Definitions - Trends: Sustainability & Ethics
    • Definitions - Trends: Individualism & Expression
    • Definitions - Trends: Smart & Connected
    • Definitions - Trends: Easy & Affordable

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook