Opportunities in the Americas Cosmetics and Toiletries Industry

Opportunities in the Americas Cosmetics and Toiletries Industry

Summary

Americas held a value share of 31.8% in the global cosmetics & toiletries industry in 2019. In value terms, the Americas cosmetics & toiletries industry is forecast to record a CAGR of 3.3% during 2019-2024 to reach US$180,628 million in 2024 from US$153,457.9 million in 2019. In volume terms, the Americas cosmetics & toiletries industry will reach 38,864.2 million units in 2024 at a CAGR of 1.6% during 2019-2024. Based on the relative performance of countries on multiple metrics, Chile, Argentina, Panama, and Canada were shortlisted as high-potential countries, primarily due to the large cosmetics & toiletries industry size, projected high-value growth rates, and projected rising per capita value growth levels.

The top five companies in the American cosmetics & toiletries industry accounted for a share of 40.6% in 2019, of which Procter & Gamble held a share of 12.2%, with presence in all sectors. It was followed by L`Oreal S.A. (9.7%), Unilever (9.4%), The Estee Lauder Companies Inc. (4.8%), and Colgate-Palmolive Company (4.5%). Private labels held a 3.3% value share of overall sales in 2019. Hypermarkets & supermarkets were leading in channel distribution for the cosmetics & toiletries industry across the Americas, with a value share of 34.9% in 2019. Rigid Plastics was the most commonly used pack material in the Americas cosmetics & toiletries industry with a 44.3% market share in 2019.

This report brings together multiple data sources to provide a comprehensive overview of the Americas cosmetics & toiletries industry. It includes market overview, high growth country analysis, top companies, key distribution channels, packaging formats and case studies.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Americas cosmetics & toiletries industry, analyzing data from 21 countries in the region. It includes analysis on the following -

  • Market Environment: Includes industry size, market size, and growth analysis by category
  • High-Potential Countries’ Analysis: Indicates changing share of value consumption in the various cosmetics & toiletries sectors across high-potential countries in the Americas region. It also provides risk-reward analysis of four countries across the Americas region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure
  • Country Deep Dive: Provides the overview, demographic analysis, and key trends across high-potential countries
  • Success Stories: Provides some of the most compelling cosmetics & toiletries manufacturers, brands, products, and marketing campaigns in the Americas region. It also provides a better understanding of how a certain manufacturer achieved success in the industry, and insights
  • Competitive Environment: Provides an overview of leading companies in the Americas region, besides analyzing growth of private label in the region
  • Distribution Analysis: Provides analysis on the leading distribution channels in the Americas cosmetics & toiletries industry in 2019. It covers five distribution channels - hypermarkets & supermarkets, health & beauty stores, parapharmacies/drugstores, direct sellers, department stores, and others which includes cash & carries and warehouse clubs, eRetailers, convenience stores, chemists/pharmacies, “Dollar Stores”, variety stores & general merchandise retailers, vending machines, and other retailers
  • Packaging Analysis*: The report provides percentage share (in 2019) and growth analysis (during 2014-2024) for various pack materials pack type, closure, and primary outer types based on the volume sales (by pack units) of cosmetics & toiletries
  • Challenges and Future Outlook: Provides the challenges and future outlook pertaining to Americas cosmetics & toiletries industry
Reasons to Buy
  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
  • To gain competitive intelligence about leading companies in the sector in the region with information about their market share and growth rates


Executive summary
Part 1: Market Environment
Market size analysis - Americas compared to other regions
Value and volume growth analysis by region
Americas market growth analysis by country
Americas market growth analysis by industry
Part 2: High-Potential Countries’ Analysis
Methodology- Identifying high potential countries
Top four high-potential countries in the Americas
Overview of high-potential countries in the Americas
Growth contribution analysis by country (1/5)
Growth contribution analysis by country (2/5)
Growth contribution analysis by country (3/5)
Growth contribution analysis by country (4/5)
Growth contribution analysis by country (5/5)
Value share analysis of different sectors in cosmetics & toiletries industry
Change in consumption levels by country and sector
Per capita consumption analysis
Per capita expenditure analysis
Part 3: Country Deep Dive
Overview of Chilean cosmetics & toiletries industry
Demographic analysis - Chile
Market size analysis of top 3 cities
Market size analysis of top 3 cities by sectors Top 3 cities contribution to volume growth
Key trends in Chilean cosmetics & toiletries industry
Overview of Argentinean cosmetics & toiletries industry
Demographic analysis - Argentina
Market size analysis of top 2 cities
Market size analysis of top 2 cities by sectors
Top 2 cities contribution to volume growth
Key trends in the Argentinean cosmetics & toiletries industry
Overview of Panamanian cosmetics & toiletries industry
Key trends in the Panamanian cosmetics & toiletries industry
Overview of Canadian cosmetics & toiletries industry
Demographic analysis - Canada
Market size analysis of top 10 cities
Market size analysis of top 10 cities by sectors
Top 10 cities contribution to volume growth
Key trends the Canadian in cosmetics & toiletries industry
Part 4: Success Stories
About case studiesCase study: Covergirl Trublend Undercover Concealer
Case study: Rodan + Fields - Spotless Regimen
Case Study: GilletteLabs Heated Razor
Case Study: Procter & Gamble Crest 3D White, Whitening Toothpaste Radiant Mint
Part 5: Competitive Environment
Leading companies share in the Americas cosmetics & toiletries industry
Brand share analysis of top 5 companies
Leading companies in the Americas cosmetics & toiletries industry
Leading brands in the Americas cosmetics & toiletries industry
Private label penetration in the Americas cosmetics & toiletries industry
Part 6: Distribution Analysis
Leading distribution channels by country
Leading distribution channels by industry (1/3)
Leading distribution channels by industry (2/3)
Leading distribution channels by industry (3/3)
Part 7: Packaging Analysis
Growth analysis by key pack material and pack type
Growth analysis by closure type and primary outer type
Part 8: Challenges and Future Outlook
Key challenges in the Americas cosmetics & toiletries industry
Future outlook of the Americas cosmetics & toiletries industry
Appendix
Definitions

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