Online Retailing in New Zealand, Summary & Forecasts to 2022
Increasing wages in the country has positively influenced consumer confidence in purchasing discretionary items. Growing disposable income is expected to favor the growth of the retail industry in New Zealand. The online retail industry in New Zealand has reached NZ$60.1 billion in 2017 and it is forecast to grow at a CAGR of 11.2% over the next five years to reach NZ$74.6 billion by 2022.
To improve the country’s logistics and infrastructure, the government of New Zealand established an independent infrastructure body in August 2018. The initiative will develop a comprehensive road and railway network linked to major ports to improve trading and benefit the growth of online sales as logistics will improve delivery options and range.
New Zealand customers prefer online shopping during festive seasons to avoid long queues in stores and at the checkouts. Ease of shopping, free shipping and home delivery services offered by retailers are driving customers to shop online. Shopping through mobile devices such as smartphones and tablets is swiftly gaining popularity among New Zealanders, on the back of increasing internet penetration and changing consumer behavior.
The report Online Retailing in New Zealand, Summary & Forecasts to 2022, provides a detailed analysis of both the historic and forecast market data of retail sales of different product segments in online channel in New Zealand. In addition, it provides an overview of changing shopping trends, the influence of various economic variables on the online retail industry, technology trends and the competitive landscape across product segments.
The report also details major online retailers in each category group with their product proposition analysis and market positioning in 2017 along with recent key developments. In-depth analysis of the latest trends in online shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories).
Companies Mentioned: Harvey Norman, The Warehouse, Noel Leeming, Amazon, Farmers Trading Company Ltd, Countdown Supermarkets, Bunnings, Kmart, Mitre 10, Smiths City, 100% Your Electric Store, Warehouse Stationery, Rebel Sport, Michael Hill, Kathmandu, Briscoes Homeware, Dell, Torpedo7, Supré, Bendon
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