Online Retailing in Germany, Summary & Forecasts to 2022
Online Retailing in Germany, Summary & Forecasts to 2022, report provides a detailed analysis of both the historic and forecast market data of retail sales of different product segments in online channel in Germany. In addition, it provides an overview of changing shopping trends, the influence of various economic variables on the online retail industry, technology trends and the competitive landscape across product segments. The report also details major online retailers in each category group with their product proposition analysis and market positioning in 2017 along with recent key developments. In-depth analysis of the latest trends in online shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories).
German shoppers are increasingly adopting online shopping on the back of various competitive pricing strategies being adopted by online retailers in the country. The demand for online shopping increases considerably during shopping events such as Cyber Monday, Black Friday, and Singles Day.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook