Online Advertising Ban for Products High in Fat, Salt, and Sugar (HFSS) - Exploring the United Kingdom (UK) Marketing Landscape for HFSS Products under potential NEW REGULATIONS
The correlation between COVID-19 mortality and obesity has led the UK government to look again at the UK's obesity crisis and find new ways to tackle it. A crackdown on promotional offers in-store as well as online and TV advertising will mean brands need to find new ways to adapt. We also explore the underlying reasons why some reformulations succeed and why some flop; it will be vital for HFSS manufacturers to understand this ahead of legislative changes in the UK.
This report details upcoming changes in UK legislation surrounding products that are high in fat, salt, or sugar (HFSS). It looks as ways brands will be impacted, as well as ways they can adapt to changes in the HFSS product landscape in the UK. There are also success studies and failure studies for brands that tackled their HFSS status before the new legislation was proposed, and the report explores why some succeeded and why some failed.
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