Omega’s Sports Sponsorship Strategy and the Impact of COVID-19

Omega’s Sports Sponsorship Strategy and the Impact of COVID-19

Summary

Detailed profile of Omega's sport sponsorship strategy, including a look at the impact COVID-19 may have on that strategy

Scope

  • Detailed examination of Omega's sponsorship portfolio, analysing the brand's strategy for engaging with sport and sport sponsorship. Every deal is analysed and valued and the impact that COVID-19 is highlighted and analysed with a view to understanding future brand intentions.
Reasons to Buy
  • Detailed profile of Omega's sport sponsorship strategy, including a look at the impact COVID-19 may have on that strategy


1. Key Information & Background
2. Sponsorship Overview
3. Biggest deals & Activations
3.1 International Olympic Committee
3.2 Rory McIlroy
3.3 PGA of America
3.4 Emirates Team New Zealand
4. Timeline
5. Strategy Breakdown
5.1 Sponsorship spend by sport
5.2 Top 10 active deals by annual value
5.3 Partnership Length
5.4 Contract Length
6. Covid-19 Impact and Response
6.1 Covid-19 impact on company finances
6.2 Omega to remain committed to sponsorships
7. Appendix

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