Omega’s Sports Sponsorship Strategy and the Impact of COVID-19
Summary
Detailed profile of Omega's sport sponsorship strategy, including a look at the impact COVID-19 may have on that strategy
Scope
- Detailed examination of Omega's sponsorship portfolio, analysing the brand's strategy for engaging with sport and sport sponsorship. Every deal is analysed and valued and the impact that COVID-19 is highlighted and analysed with a view to understanding future brand intentions.
- Detailed profile of Omega's sport sponsorship strategy, including a look at the impact COVID-19 may have on that strategy
- 1. Key Information & Background
- 2. Sponsorship Overview
- 3. Biggest deals & Activations
- 3.1 International Olympic Committee
- 3.2 Rory McIlroy
- 3.3 PGA of America
- 3.4 Emirates Team New Zealand
- 4. Timeline
- 5. Strategy Breakdown
- 5.1 Sponsorship spend by sport
- 5.2 Top 10 active deals by annual value
- 5.3 Partnership Length
- 5.4 Contract Length
- 6. Covid-19 Impact and Response
- 6.1 Covid-19 impact on company finances
- 6.2 Omega to remain committed to sponsorships
- 7. Appendix
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