Olive Young, South Korea (Health and Beauty) Shoppers Profile, Market Share and Competitive Positioning

Olive Young, South Korea (Health and Beauty) Shoppers Profile, Market Share and Competitive Positioning


Profile of retailer’s shopper base, key performance indicators, sales and market shares

Olive Young’s easily accessible, large store estate appeals to middle-aged shoppers, with female shoppers dominating. Olive Young’s sales and operating profit have been growing, driven by omnichannel growth. Olive Young is focused on digitalizing its stores with smart tabs and in developing a new product range dedicated to women’s wellness


  • Olive Young shoppers are predominantly female with 57%; 50.2% of shoppers are aged between 35-54 years.
  • The health & beauty specialist’s vast store estate makes branches easily accessible for shoppers of all ages. Olive Young’s performance has improved in 2021 compared to the previous year.
  • The retailer announced a consolidated sales growth of 13% to KRW2.11 trillion, and its operating profit surged by 38% to KRW137.8 billion. The retailer has installed ‘InforTAB Plus’ across its 15 stores. InforTab Plus is an interactive full HD, touch-screen display that facilitates a smart shelf solution to connect online and offline stores.
Reasons to Buy
  • Gain a comprehensive knowledge on Olive Young's business and develop a competitive advantage
  • Investigate current trends in the Health & Beauty market to identify the best opportunities to exploit
  • Analysis of key players in the Health & Beauty market segment in South Korea

Executive Summary
Retailer’s Shopper profile
Health and beauty shopper profile
Where South Korean consumers buy health & beauty products
Retailers used for other categories
Retailer overview
Snapshot of proposition
Key performance metrics
Global sales split
Sales and market shares
Health & beauty market
Retailer’s market share
Top 10 retailers’ market share
Retailers’ share of shoppers
Market positioning map

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