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Norway - The Future of Foodservice to 2021

Norway - The Future of Foodservice to 2021

Summary

Norway is one of the world’s most affluent countries, with a high average income. The high cost of living and tax rates are, however, eroding some consumer purchasing power. The Norwegian economy is also more exposed to global oil prices than those of its Scandinavian neighbours. Overall profit sector revenue rose at a CAGR of 3.0% between 2014 and 2016. This growth is forecast to accelerate slightly to 2021, at a CAGR of 3.3%.

QSR channel was Norway’s fourth largest foodservice profit sector channel by revenue in 2016, accounting for 7.2% of overall sector revenue. Overall channel revenue rose at a CAGR of 3.1% between 2014 and 2016, and this growth is forecast to accelerate to 2021, at a CAGR of 3.4%. The channel has, by far, the greatest penetration of chained operators, with branded players generating almost 80% of channel revenue in 2016. Key QSR chains in Norway include Norgesgruppen, Pizzabakeren, Burger King and McDonald’s.

FSR channel is, by far, the largest profit sector channel in terms of overall sales value, accounting for a third of sector revenue in 2016. Channel revenue grew at a CAGR of 3.4% between 2014 and 2016 and is expected to continue rising at a sector-leading CAGR of 3.7% until 2021. Growth in the channel was driven by increases in overall transactions between 2014 and 2016, although a slight increase in average transaction value was also observed.

Coffee and tea shop channel is the ninth largest channel by revenue in the Norwegian foodservice profit sector, accounting for only 1.2% of overall sector sales value in 2016. Revenue in the channel increased at a 3.2% CAGR from 2014-2016, driven almost entirely by growth in transaction numbers. Value growth is forecast to expand marginally to 2021, at a CAGR of 3.4%.

Pubs, clubs and bars are Norway’s second largest profit sector channel in terms of revenue, representing 15.0% of total sector sales value in 2016. Revenue in the channel rose at a 1.6% CAGR from 2014-2016, a rate markedly lower than in the FSR and QSR channels. Value growth to 2021 is forecast to keep trailing the rest of the sector, at a CAGR of 1.7%.

The report Norway - The Future of Foodservice to 2021 provides extensive insight and analysis of the Norwegian foodservice market over the next five years (2016-2021) and acts as a vital point of reference for operators or suppliers.

In particular, this report provides the following analysis -

  • Overview of the Norwegian macro-economic landscape: Detailed analysis of current macro-economic factors and their impact on the Norwegian foodservice market, including GDP per capita, consumer price index, population growth and annual household income distribution.
  • Growth Dynamics: In-depth data and forecasts of key channels (QSR, FSR, Coffee & Tea Shops, and Pubs, Clubs & Bars) within Norway’s foodservice market, including the value of the market, number of transactions, number of outlets and average transaction price.
  • Customer Segmentation: identify the most important demographic groups, buying habits and motivations that drive out-of-home meal occasions among segments of the Norwegian population.
  • Key Players: Overview of market leaders within the three major channels including business descriptions and number of outlets.
Companies mentioned in this report: Big Bite, Burger King, Egon, Espresso House, McDonald's Corporation, NorgesGruppen, Pizzabakeren, Restaurant Brands International, Starbucks Corporation, Stockfleth AS, Subway, Wayne's Coffee.

Scope
  • Families are the most frequent visitors to the QSR channel, and appealing to children is therefore a key driver of growth. Consumer groups that are typically associated with convenience-seeking behavior currently under-trade in the channel, as they are won over by better quality options elsewhere, most notably casual dining FSR.
  • Casual dining is set to be a key driver of growth in the FSR channel to 2021, as more consumers trade up from QSR to higher-quality FSR. Delivery and takeaway provision is also forecast to grow ahead of the wider channel, in step with this trend toward good-value, high quality convenience.
  • Consumers currently rely on coffee and tea shops as a ‘third space’, distinct from both work and home, and typically opt to dine-in. Demand for more convenience is, however, rising in the channel, and the delivery/takeaway sector is expected to grow ahead of the wider channel to 2021.
Reasons to buy
  • Specific forecasts of the foodservice market over the next five years (2016-2021) will give readers the ability to make informed business decisions through identifying emerging/declining markets.
  • Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, Coffee & Tea Shops, and Pubs, Clubs & Bars) will allow readers understand the wants and needs of their target demographics.
  • Relevant case studies will allow readers to learn from and apply lessons discovered by emerging and major players within Norway’s foodservice market.


  • Introduction
    • Report Guide: Main Sections
    • Report Guide: Sub-Sections
    • Executive Summary
    • Executive Summary: Consumer Trends
  • Macroeconomic context
    • Macroeconomic Overview
    • Demographic Overview: Population
    • Demographic Overview: Income Bands
  • Introducing consumer segments
    • Introducing Consumer Segments: Constructing the Segments
    • Introducing Consumer Segments
    • Introducing Consumer Segments: Frugal Convenience-Seekers
    • Introducing Consumer Segments: Time-Poor Experimenters
    • Introducing Consumer Segments: Sporadic Splurgers
    • Introducing Consumer Segments: Regimented Routiners
    • Introducing Consumer Segments: Inbetweeners
    • Introducing Consumer Segments: Key Channel Overview
  • Profit sector
    • Profit Sector Metrics
      • Table Overall revenue in the profit sector is forecast to see consistent growth to 2021
    • Profit Sector: Value and Share by Channel
    • Profit Sector: Value Growth by Channel
    • Profit Sector: Outlets and Growth by Channel
    • Profit Sector: Transactions and Growth by Channel
    • Profit Sector: Operator Buying Volumes and Growth by Channel
    • Profit Sector: Channel Historic Growth Dynamics
    • Profit Sector: Channel Future Growth Dynamics
    • Profit Sector: Restaurant: Outlet-Type Growth Dynamics
      • Table Restaurant outlet types 2016 value growth
    • Profit Sector: Restaurant: Type of Ownership Growth Dynamics
      • Table Restaurant owner types 2016 value growth
  • Quick service restaurants (QSR)
    • QSR: Summary
    • QSR: Metrics: Growth Dynamics
      • Table The QSR channel is relatively small in terms of revenue in comparison to the FSR channel
    • QSR: Key Players
    • QSR: Key Consumers: Segment Overview
    • QSR: Key Consumers: Frugal Convenience Seekers
    • QSR: Key Consumers: Time-Poor Experimenters
    • QSR: Key Consumers: Sporadic Splurgers
    • QSR: Key Consumers: Regimented Routiners
    • QSR: Key Consumers: Inbetweeners
    • QSR: Key Consumers: Opportunity Areas
    • QSR: Why?
    • QSR: What?
    • QSR: What: Big Bite Case Study
    • QSR: What: Big Bite: Trends Targeted
    • QSR: What: Big Bite: How
    • QSR: What?: Food and Drink Splits
      • Table Operator Buying Price value NOK million (USD$ million)
    • QSR: Where?
    • QSR: What Next?
  • Full service restaurants (FSR)
    • FSR: Summary
    • FSR: Metrics: Growth Dynamics
      • Table The FSR channel is by far the largest channel in the profit sector
    • FSR: Key Consumers: Segment Overview
    • FSR: Key Consumers: Frugal Convenience Seekers
    • FSR: Key Consumers: Time-Poor Experimenters
    • FSR: Key Consumers: Sporadic Splurgers
    • FSR: Key Consumers: Regimented Routiners
    • FSR: Key Consumers: Inbetweeners
    • FSR: Key Consumers: Opportunity Areas
    • FSR: Why?
    • FSR: Why: Egon Case Study
    • FSR: What: Egon: Trends Targeted
    • FSR: What: Egon: Trends Targeted
    • FSR: What: Egon: How
    • FSR: What?
    • FSR: What?: Food and Drink Splits
      • Table Operator Buying Price value NOK million (USD$ million)
    • FSR: Where?
    • FSR: What Next?
  • Coffee and tea shops
    • Coffee & Tea Shops: Summary
    • Coffee & Tea Shops : Metrics: Growth Dynamics
      • Table The channel saw growth driven by transactions as opposed to increased average spend
    • Coffee & Tea Shops: Key Players
    • Coffee & Tea Shops: Key Consumers: Segment Overview
    • Coffee & Tea Shops: Key Consumers: Frugal Convenience Seekers
    • Coffee & Tea Shops: Key Consumers: Time-Poor Experimenters
    • Coffee & Tea Shops: Key Consumers: Sporadic Splurgers
    • Coffee & Tea Shops: Key Consumers: Regimented Routiners
    • Coffee & Tea Shops: Key Consumers: Inbetweeners
    • Coffee & Tea Shops: Key Consumers: Opportunity Areas
    • Coffee & Tea Shops: Why?
    • Coffee & Tea Shops: What?
    • Coffee & Tea Shops: What?: Food and Drink Splits
      • Table Operator Buying Price value NOK million (USD$ million)
    • Coffee & Tea Shops: Where?
    • Coffee & Tea Shops: What Next?
  • Pubs, clubs and bars
    • Pubs, Clubs & Bars: Summary
    • Pubs, Clubs & Bars: Metrics: Growth Dynamics
      • Table Revenue Growth in the channel is slow. Outlet growth in the channel is practically non-existent
    • Pubs, Clubs & Bars: Key Consumers: Segment Overview
    • Pubs, Clubs & Bars: Key Consumers: Frugal Convenience Seekers
    • Pubs, Clubs & Bars: Key Consumers: Time-Poor Experimenters
    • Pubs, Clubs & Bars: Key Consumers: Sporadic Splurgers
    • Pubs, Clubs & Bars: Key Consumers: Regimented Routiners
    • Pubs, Clubs & Bars: Key Consumers: Inbetweeners
    • Pubs, Clubs & Bars: Key Consumers: Opportunity Areas
    • Pubs, Clubs & Bars: Why?
    • Pubs, Clubs & Bars: What?
    • Pubs, Clubs & Bars: What?: Food and Drink Splits
      • Table Operator Buying Price value NOK million (USD$ million)
    • Pubs, Clubs & Bars: Where?
    • Pubs, Clubs & Bars: What Next?
  • Cost sector
    • Cost Operator Trends: Historic Growth
    • Cost Operator Trends: Future Growth
    • Cost Operators: Data Breakdown
      • Table The education channel is by far the largest by revenue in the cost sector
  • Appendix
    • Trade and Sectors Definitions
    • Channel Definitions
    • Other Definitions
    • Key Components – Market Intelligence

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