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Norway Beer and Cider Market Insights 2017

Norway Beer and Cider Market Insights 2017

Summary

GlobalData’s Norway Beer and Cider Market Insights 2017 report provides a complete overview of the Norway beer and cider industry structure offering a comprehensive insight into historical background trends, 2016 performance and 2017 outlook.

Scope

Covering total market (on and off-premise) the report details -

  • 2011-2016 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2017 forecasts.
  • Value by distribution channel 2011-2016, with 2017 forecasts.
  • Overview of the competitive landscape in the beer and cider market, with analysis of key company performance.
  • Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer and cider market.
Reasons to buy
  • Gain an in-depth understanding of the dynamics and structure of the Norway beer and cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning.
  • Evaluate the current emerging trends and future growth opportunities in the Norway beer and cider market to support your brand development and marketing initiatives.
  • Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability.
  • Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage.
  • Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.


  • Executive Summary
    • Return to growth for Beer with sales influenced by hot weather
  • Market Context
    • Despite a dip in exports, consumer confidence was at a high thanks to low unemployment
    • Mostly positive ACB forecast aside from slow decline of Dairy Drinks
      • Table Norway All Commercial Beverage Market (Th Hectoliters), 2000-2017F
    • Performance of All Commercial Beverages market in 2016, ranked by volume
  • Emerging Trends
    • Return to growth for the Alcoholic Drinks market
      • Table Alcoholic Beverages Consumption Volume & Growth by Category, 2015 16
    • Beer claimed half of the market in terms of pure alcohol
      • Table Alcoholic Beverages Litres of Pure Alcohol (LPA) Volume & Growth by Category, 2015-16
    • Beer remained the leading market but Cider posted the stronger growth rate
    • Leading mainstream segment returned to growth thanks to good summer weather. The premium and discount segments outperformed the market
    • Lager led the way in 2016 as the leading segment returned to growth. The small dark beer and ale segments enjoyed strong growth
    • The regular strength segment held the lions share of beer volumes and grew in line with the market
    • Premium and discount price segments led the overall growth of the Beer market
    • Mainstream volumes plummeted as premium volumes more than doubled, supporting overall growth in the Cider market
    • Regular strength Cider held the vast majority of category volumes. Low alcohol Cider limited to one brand with declining volumes
    • The premium price segment drove the overall growth of the Cider category
    • The other fruit flavor segment posted strong growth, however pear remained the leading flavor segment
  • Brands and Private Label
    • Carlsberg Group dominated the mainstream and premium price segments with its brands Ringnes and Carlsberg the respective segment leaders
    • Carlsberg Group responsible for top brand in the Lager, Seasonal and Dark Beer segments with its Ringnes brand umbrella
    • Hansa Lättøl (Hansa Borg) claimed the top spot in the low alcohol strength segment after a competitor withdrew from the market
    • Tuborg (Carlsberg Group) conceded share to Carlsberg (Carlsberg Group) in the International segment
    • Carlsberg Group remained a key player in the Norwegian Beer market
    • Beer Private Label Penetration
    • All three top mainstream brands suffered volume losses
    • Halmstad (Kronleins) remained the only low alcohol Cider brand
    • Big name international brands left the market due to dwindling demand
    • Cider Private Label Penetration
  • Market Share by Brewer
    • The profile of the top five brewers remained static in 2016 with Ringnes retaining its solid lead over the market
    • Double digit growth for Aass Bryggeri and Mack
    • Top two local operators lost out to small outfits distributing premium imported brands
    • A poor year for MultiBev AS and Berenstens as Mack saw growth stagnate
  • Packaging Trends
    • Little change in the packaging profile of the Beer market in Norway
    • Metal can packaging format retained its dominance over the Beer market
    • Little movement in the packaging profile of the Cider market
    • Cider packaging trends shared common ground with the Beer market
  • Channel and Pricing Trends
    • Off-premise sales drove the increase in the total value and volume of the beer market
    • Beer Price Segment by Volume
    • Average prices rose once again
    • Limited distribution channels available top consumers due to strict licensing laws
    • On-premise channels saw strong growth in volume and value, however off-premise channels remained dominant
    • Cider Price Segment by Volume
    • Imported volumes caused sharp price rise in 2016
    • On-premise volumes outperformed off-premise and gained market share
  • Marketing and Innovation
    • Government legislation prevented brands from most advertising activities
  • Outlook
    • Growth forecast for Beer and Cider markets
    • The key winners and losers for alcoholic drinks in 2017 are predicted to be...
  • Appendices:
  • Methodology
    • Research Methodology
  • Product Definitions
    • Packaging Definitions
    • Channel Definitions

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