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Netherlands Beer and Cider Market Insights 2017

Netherlands Beer and Cider Market Insights 2017


GlobalData’s Netherlands Beer and Cider Market Insights 2017 report provides a complete overview of the Netherlands beer and cider industry structure offering a comprehensive insight into historical background trends, 2016 performance and 2017 outlook.


Covering total market (on and off-premise) the report details -

  • 2011-2016 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2017 forecasts.
  • Value by distribution channel 2011-2016, with 2017 forecasts.
  • Overview of the competitive landscape in the beer and cider market, with analysis of key company performance.
  • Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer and cider market.
Reasons to buy
  • Gain an in-depth understanding of the dynamics and structure of the Netherlands beer and cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning.
  • Evaluate the current emerging trends and future growth opportunities in the Netherlands beer and cider market to support your brand development and marketing initiatives.
  • Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability.
  • Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage.
  • Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.

  • Executive Summary
    • Warm weather and an improving economy helped to drive the growth of both the Beer and Cider markets
  • Market Context
    • Dutch economic growth continued and consumer confidence improved
    • All Commercial Beverage Market forecast gradual expansion
      • Table Netherlands All Commercial Beverage Market (Th Hectoliters), 2000-2017F
    • Performance of All Commercial Beverages market in 2016, ranked by volume
  • Emerging Trends
    • Beer and Cider the only alcoholic beverages to witness growth
      • Table Volume 2016
    • Beer continued to hold the largest share in terms of Litres of Pure Alcohol
      • Table Volume 2016 in
    • Strong performance from both Beer and Cider markets with increased consumer spending
    • Discount was the only price segment to not witness growth in 2016
    • Volume growth rates for Ale made a positive recovery
    • After three years of double digit growth, low alcohol Beer saw volumes fall
    • Premium Beer gained demand, driven by a positive economy
    • Less than 1% of the market was seen to be flavored
    • Superpremium Cider entered the market
    • No alcohol Cider witnessed a slow down in growth rates
    • Apple Cider lost market share to Flavored Cider
    • Room for further innovation into new Cider flavors
  • Brands and Private Label
    • The majority of superpremium brands witnessed growth
    • Flat performance seen from leading Ale brand Palm
    • Hoegaarden Citron the only leading low alcohol beer brand to witness growth
    • Jupiler remained the dominate International brand, achieving a 35% share
    • Consumers opted for more premium brands
    • Beer Private Label Penetration
    • New superpremium brand Bear Cider witnessed 43% growth
    • Pear Cider launched in Dutch market with new brand Apple Bandit Juicy Pear
    • Jillz Red 0.0 drove growth of no alcohol Cider segment
    • Two new leading International brands in the Dutch Cider market
    • Domestic craft brewer competed against Heineken, both having launched new brands
    • Cider Private Label Penetration
  • Market Share by Brewer
    • Positive performance across both Heineken Netherlands and A-BInBev Nederlands
    • Grolsch seen to turn around all of its negatively performing brands from 2015
    • Kikvorsch performed well as a result of Somersby's sweet taste
    • A Brand New Day and Bier & Co both witnessed growth from imported brands
  • Packaging Trends
    • All packaging materials and sizes grew at similar rates
    • Smaller sized packaging popular with consumers
    • Leading 23cl size lost market share
    • Single-serve packaging preferred by Dutch consumers
  • Channel and Pricing Trends
    • Specialist beverage retailers took value market share of EDA sub-channel
    • Beer Price Segment by Volume
    • EDA average prices fell for the first time in many years
    • More consumers consuming Beer in on-premise EDAs
    • On-premise witnessed double digit growth in both volume and value
    • Cider Price Segment by Volume
    • Off-premise average prices fell
    • On-premise increased market share to challenge that of off-premise
  • Marketing and Innovation
    • A marketing focus on responsible consumption of alcohol
    • New brands innovate Dutch cider market
  • Outlook
    • Potential for innovation into local Craft Ciders in 2016
    • The key winners and losers for alcoholic drinks in 2017 are predicted to be...
  • Appendices:
  • Methodology
    • Research Methodology
  • Product Definitions
    • Packaging Definitions
    • Channel Definitions

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