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Mother's Day in the UK - 2018

Mother's Day in the UK - 2018

Summary

Mother's Day in the UK - 2018, report forms part of GlobalData's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of British consumers for Mother's Day. The report analyses the market, the major players, the main trends, and consumer attitudes.

More shoppers made a Mother’s Day retail or leisure purchase this year, with 63.6% of shoppers participating in the occasion, up 3.3ppts on 2017.

Scope

  • In 2018 shoppers had a more positive attitude towards Mother’s Day, with 70.0% agreeing that it was an year.important occasion, up 2.5ppts on last.
  • The trend of shoppers feeling Mother’s Day is more important than last year has been reflected in the participation rate, with 63.6% of shoppers buying into the occasion, up 3.3ppts on 2017.
  • Mother’s Day shoppers are cutting back in more discretionary retail categories to cover increased food costs such as gifts and cards, valuing low prices and bargains on offer when selecting a retailer.
Reasons to buy
  • Using our in-depth consumer insight to learn which areas within Mother's Day shopping are most important to ensure that product offerings are catering to the needs and wants of customers.
  • Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options in order to maximise sales potential.
  • Use our in-depth analysis of the leading retailers for the Mother's Day occasion in order to understand how to appeal shoppers and maximise market share.


THE KEY FINDINGS
The Key Findings
Sentiment for Mother’s Day has improved this year
Although Mother’s Day participation has grown, more shoppers have attempted to cut down on spend
Trend insight - stores
Trend insight - online
CONSUMER ATTITUDES
Key findings
Buying dynamics
Financial wellbeing
Financial spending
Mother's Day spending
Who shoppers bought for
Mother's Day activities
Dining out choices
Dining in choices
Mother's Day statements
Retailer selection
Retailer ratings - grocers
Retailer ratings - non-food retailers
FOOD & DRINK
Key findings
Retailer selection
Channel usage
Device usage
Fulfilment
Retailer used
Spending
Buying dynamics
GIFTS
Key findings
Retailer selection
Channel usage
Device usage
Fulfilment
Average spend
Retailer used
Buying dynamics
CARDS & GIFT WRAP
Key findings
Retailer selection
Channel usage
Device usage
Fulfilment
Average spend
Retailer used
Buying dynamics
METHODOLOGY
Technical details: consumer survey work
List of Tables
Retailer ratings across key measures - grocers, 2018
Retailer ratings across key measures - non-food retailers, 2018
What's driving retailer selection (by retailer) - Tesco, ASDA & Sainsbury's, 2017 & 2018
Products purchased - cakes/chocolate/biscuits, 2017 & 2018
Products purchased - fresh meat, 2017 & 2018
Products purchased - fruit & vegetables, 2017 & 2018
Products purchased - delicatessen products, 2017 & 2018
Products purchased - fish, 2017 & 2018
Products purchased - ready meals, 2017 & 2018
Products purchased - alcoholic drinks, 2017 & 2018
Products purchased - non-alcoholic drinks, 2017 & 2018
Products purchased - food & drink gifts, 2017 & 2018
Retailers used - food & drink gifts, 2017 & 2018
Products purchased - fine jewellery & watches, 2017 & 2018
Retailers used - fine jewellery & watches, 2017 & 2018
Products purchased - clothing, 2017 & 2018
Retailers used - clothing, 2017 & 2018
Products purchased - accessories & footwear, 2017 & 2018
Retailers used - accessories & footwear, 2017 & 2018
Products purchased - music & video, 2017 & 2018
Retailers used - music & video, 2017 & 2018
Products purchased - books, 2017 & 2018
Retailers used - books, 2017 & 2018
Products purchased - stationery, 2017 & 2018
Retailers used - stationery, 2017 & 2018
Products purchased - sports, 2017 & 2018
Retailers used - sports, 2017 & 2018
Products purchased - flowers & plants, 2017 & 2018
Retailers used - flowers & plants, 2017 & 2018
Products purchased - beauty, 2017 & 2018
Retailers used - beauty, 2017 & 2018
Products purchased - electricals, 2017 & 2018
Retailers used - electricals, 2017 & 2018
Products purchased - homewares, 2017 & 2018
Retailers used - homewares, 2017 & 2018
Products purchased - DIY & gardening, 2017 & 2018
Retailers used - DIY & gardening, 2017 & 2018
Products purchased - vouchers & money, 2017 & 2018
Products purchased - experiences, 2017 & 2018
Products purchased - cards, 2017 & 2018
Retailers used - cards, 2017 & 2018
Products purchased - gift wrap & accessories, 2017 & 2018
Retailers used - gift wrap & accessories, 2017 & 2018
List of Figures
Mother's Day 2018 shopper penetration (by demographic and by region) & 2017 shopper penetration
Mother's Day 2018 retail shopper penetration (by demographic and by region) & 2017 retail shopper penetration
Mother's Day 2018 leisure shopper penetration (by demographic and by region) & 2017 leisure shopper penetration
Financial wellbeing compared to last year, 2017 & 2018
How consumers financed Mother's day spending, 2017 & 2018
Mother's Day spending compared to last year, 2017 & 2018
The proportion of Mother's Day spending on retail vs. leisure, 2018
Who consumers bought Mother's Day gifts for, 2018
Mother's Day activities undertaken, 2017 & 2018
Mother's Day dining out choices, 2017 & 2018
Mother's Day dining in choices, 2017 & 2018
Agreement statements about Mother's Day, 2018
Retailers that did the best job promoting Mother's Day, 2017 & 2018
What's driving retailer selection (food & drink), 2018, and ppt change on 2017
Consumers using each channel for purchasing food & drink (browsed & purchased), 2018
Consumers using each device for purchasing food & drink (browsed & purchased), 2018
Fulfilment options for food & drink purchases made online, 2018
Top 10 retailers most shopped at for food & drink, 2017 & 2018
Food & drink spend, by retailer and by average, 2018
Mother's Day 2018 food & drink penetration (by demographic) & 2017 food & drink penetration
Mother's Day 2018 cakes/chocolates/biscuits penetration (by demographic) & 2017 cakes/chocolates/biscuits penetration
Mother's Day 2018 fresh meat penetration (by demographic) & 2017 fresh meat penetration
Mother's Day 2018 fruit & vegetables penetration (by demographic) & 2017 fruit & vegetables penetration
Mother's Day 2018 delicatessen products penetration (by demographic) & 2017 delicatessen products penetration
Mother's Day 2018 fish penetration (by demographic) & 2017 fish penetration
Mother's Day 2018 ready meals penetration (by demographic) & 2017 ready meals penetration
Mother's Day 2018 alcoholic drinks penetration (by demographic) & 2017 alcoholic drinks penetration
Mother's Day 2018 non-alcoholic drinks penetration (by demographic) & 2017 non-alcoholic drinks penetration
Planned/impulse purchases (overall food & drink), 2017 & 2018
Planned/impulse purchases (food & drink categories), 2017 & 2018
What's driving retailer selection (gifts), 2018, and ppt change on 2017
Consumers using each channel for purchasing gifts (browsed & purchased), 2018
Consumers using each device for purchasing gifts (browsed & purchased), 2018
Fulfilment options for gifts purchases made online, 2018
Average spend on gifting categories, 2018
Top 10 retailers shopped at for gifts, 2017 & 2018
Mother's Day 2018 gift penetration (by demographic) & 2017 gift penetration
Mother's Day 2018 food & drink gifts penetration (by demographic) & 2017 food & drink gifts penetration
Mother's Day 2018 fine jewellery & watches penetration (by demographic) & 2017 fine jewellery & watches penetration
Mother's Day 2018 clothing penetration (by demographic) & 2017 clothing penetration
Mother's Day 2018 accessories & footwear penetration (by demographic) & 2017 accessories & footwear penetration
Mother's Day 2018 music & video penetration (by demographic) & 2017 music & video penetration
Mother's Day 2018 books penetration (by demographic) & 2017 books penetration
Mother's Day 2018 stationery penetration (by demographic) & 2017 stationery penetration
Mother's Day 2018 sports penetration (by demographic) & 2017 sports penetration
Mother's Day 2018 flowers & plants penetration (by demographic) & 2017 flowers & plants penetration
Mother's Day 2018 beauty penetration (by demographic) & 2017 beauty penetration
Mother's Day 2018 electricals penetration (by demographic) & 2017 electricals penetration
Mother's Day 2018 homewares penetration (by demographic) & 2017 homewares penetration
Mother's Day 2018 DIY & gardening penetration (by demographic) & 2017 DIY & gardening penetration
Mother's Day 2018 vouchers & money penetration (by demographic) & 2017 vouchers & money penetration
Father's Day 2018 experiences penetration (by demographic) & 2017 experiences penetration
Planned/impulse purchases (overall gifts), 2017 & 2018
Planned/impulse purchases (gift categories), 2017 & 2018
What's driving retailer selection (cards & gift wrap), 2018, and ppt change on 2017
Consumers using each channel for purchasing cards & gift wrap (browsed & purchased), 2018
Consumers using each device for purchasing cards & gift wrap (browsed & purchased), 2018
Fulfilment options for cards & gift wrap purchases made online, 2018
Average spend on card & gift wrap products, 2018
Top 10 retailers shopped at for cards & gift wrap, 2017 & 2018
Mother's Day 2018 card & gift wrap penetration (by demographic) & 2017 card & gift wrap penetration
Mother's Day 2018 cards penetration (by demographic) & 2017 cards penetration
Mother's Day 2018 gift wrap & accessories penetration (by demographic) & 2017 gift wrap & accessories penetration
Planned/impulse purchases (overall card & gift wrap), 2017 & 2018
Planned/impulse purchases (card & gift wrap categories), 2017 & 2018

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