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Mobile Financial Services Market Opportunities for Telcos in Africa and the Middle East

Mobile Financial Services Market Opportunities for Telcos in Africa and the Middle East


Mobile Financial Services Market Opportunities for Telcos in Africa and the Middle East, a new Telecom Insider Report by GlobalData, provides an executive-level overview of the mobile financial services (MFS) market in Africa & Middle East (AME). It delivers quantitative and qualitative insights into the mobile market, analyzing key trends and growth drivers in the region.

After more than a decade, MFS’s contribution to total service revenue is still growing in first-mover markets such as Kenya. At the same time new countries, such as Ghana, are rapidly becoming accustomed to MFS. M-P2P services are still the most widely spread type of service, but prices and charging models differ significantly across the wider Africa and Middle East region.

Over the forecast period, operators will increase their focus on digital services as well as more advanced mobile banking products in order to further drive mobile money usage.

It provides in-depth analysis of the following -

  • Section 1: Mobile Financial Services: Portfolio: This section provides an overview of the core portfolio of mobile network operators' mobile financial services.
  • Section 2: MFS in Africa and the Middle East: This section looks at the recent development and the current state of mobile financial services in AME, while also providing a closer look at the differences and similarities of mobile person-to-person payments.
  • Section 3: Case studies: This section looks at a total of three difference case studies from AME giving insight into mobile network operators' portfolios, strategies, positioning, ambitions as well as the impact MFS has had on revenue.
  • Section 4: Key findings: it consists of a summary of key findings and growth opportunities for the AME mobile financial services market.
  • After more than a decade, the uptake and use of mobile financial services (MFS) is still growing rapidly in a number of countries in the AME region.
  • In order to provide a fuller and more advanced range of mobile financial services, operators across the region are both creating in-house solutions and partnering with more traditional financial players.
  • Mobile financial services now accounts for up to 1/4 of revenues for the most successful mobile network operators in the AME region.
Reasons to buy
  • Offers a comprehensive and detailed understanding of mobile financial services (MFS) portfolios and positioning in the AME markets.
  • The report investigates MFS trends, milestones and competitive attributes, looking in particular at the various drivers and inhibitors in the AME region.
  • To study AME’s most competitive MNO MFS provisions, in order to inform strategical decision-making.
  • The report discusses commercial and technical developments in the wider mobile money market and what these developments might mean for the future.

List of exhibits
Executive summary
Section 1: Mobile Financial Services (MFS) Portfolio Definition and Evolution
MFS portfolio definition
MFS market evolution and current market phase
Section 2: MFS Opportunities for Telcos in Africa and the Middle East
Key drivers and inhibitors enabling MFS success for telcos
Market conditions conducive to MFS adoption
Section 3: Case Studies
Safaricom Kenya
Orange Cote d’Ivoire
Section 4: Key Findings and Recommendations
Key findings and recommendations
Acronyms and definitions
Companies mentioned
About the Authors
About GlobalData
Contact information
List of Figures
Exhibit 1: MFS core portfolio - definitions
Exhibit 2: Typical development of mobile money in Africa and the Middle East
Exhibit 3: MFS key growth drivers and inhibitors
Exhibit 4: MFS market opportunity in AME, 2017
Exhibit 5: Sample Safaricom mobile money marketing
Exhibit 6: Orange health and life insurance MFS service

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