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Mars Incorporated - Strategic SWOT Analysis Review

Mars Incorporated - Strategic SWOT Analysis Review

- provides a comprehensive insight into the company’s history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the company’s key employees, key competitors and major products and services.

This up-to-the-minute company report will help you to formulate strategies to drive your business by enabling you to understand your partners, customers and competitors better.


  • Business description – A detailed description of the company’s operations and business divisions.
  • Corporate strategy – GlobalData’s summarization of the company’s business strategy.
  • SWOT analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats.
  • Company history – Progression of key events associated with the company.
  • Major products and services – A list of major products, services and brands of the company.
  • Key competitors – A list of key competitors to the company.
  • Key employees – A list of the key executives of the company.
  • Executive biographies – A brief summary of the executives’ employment history.
  • Key operational heads – A list of personnel heading key departments/functions.
  • Important locations and subsidiaries – A list of key locations and subsidiaries of the company, including contact details.

Mars, Incorporated (Mars) is a global confectionery and pet care company. It is primarily involved in manufacturing and distribution of chocolate, non-chocolate confectionery, hot drinks, food and pet care products. The company markets its products under several global brands including M&M's, Snickers, Dove, Mars, Wrigley’s, Orbit, Extra, Pedigree, Whiskas, Royal Canin, Double mint, and TWIX. Mars also operates pet hospitals in the US and Canada. The company offers its products to distributors, specialty stores, retailers, and veterinary practices. It has business presence across North America, Asia-Pacific, Europe, Latin America and the Middle East. Mars is headquartered in McLean, Virginia, the US.

Mars Incorporated Key Recent Developments

Mar 14,2018: Mars hires vice president and general counsel
Mar 13,2018: Mars Ireland Appoints Bill Heague As New General Manager
Dec 06,2017: Candy giant to open new HQ in Newark
Dec 06,2017: Mars to move HQ to NJ, 1,500 new jobs expected
Dec 05,2017: Candymaker Mars Wrigley picks its new U.S. headquarters

Reasons to Buy
  • Gain key insights into the company for academic or business research purposes. Key elements such as SWOT analysis and corporate strategy are incorporated in the profile to assist your academic or business research needs.
  • Identify potential customers and suppliers with this report’s analysis of the company’s business structure, operations, major products and services and business strategy.
  • Understand and respond to your competitors’ business structure and strategies with GlobalData’s detailed SWOT analysis. In this, the company’s core strengths, weaknesses, opportunities and threats are analyzed, providing you with an up to date objective view of the company.
  • Examine potential investment and acquisition targets with this report’s detailed insight into the company’s strategic, business and operational performance.
Note: Some sections may be missing if data is unavailable for the company.

Section 1 - About the Company
Mars Incorporated - Key Facts
Mars Incorporated - Key Employees
Mars Incorporated - Key Employee Biographies
Mars Incorporated - Major Products and Services
Mars Incorporated - History
Mars Incorporated - Company Statement
Mars Incorporated - Locations And Subsidiaries
Head Office
Other Locations & Subsidiaries
Section 2 – Company Analysis
Company Overview
Mars Incorporated - Business Description
Mars Incorporated - Corporate Strategy
Mars Incorporated - SWOT Analysis
SWOT Analysis - Overview
Mars Incorporated - Strengths
Mars Incorporated - Weaknesses
Mars Incorporated - Opportunities
Mars Incorporated - Threats
Mars Incorporated - Key Competitors
Mars Incorporated, Recent Deals Summary
Section 3 – Company’s Recent Developments
Jun 19, 2017: Mars bolsters digital innovation with two major appointments
Feb 17, 2017: Mars Petcare appoints new vice president of corporate affairs
Feb 06, 2017: Mars wins recognition in CPG industry
Section 4 – Appendix
About GlobalData
Contact Us
List of Tables
Mars Incorporated, Key Facts
Mars Incorporated, Key Employees
Mars Incorporated, Key Employee Biographies
Mars Incorporated, Major Products and Services
Mars Incorporated, History
Mars Incorporated, Other Locations
Mars Incorporated, Subsidiaries
Mars Incorporated, Key Competitors
Mars Incorporated, Recent Deals Summary

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