Living Room Textiles 2017
Living room textiles sales growth will slow to 0.3% in 2017, as price inflation reduces consumer appetite to spend. Growth in the market will recover from 2019, with measured growth forecast through to 2022. Volumes will increase steadily from 2020, as inflation begins to ease, and consumer confidence improves following a period of negotiations to exit the European Union. A recovering housing market will increase demand for living room textiles as consumers move home.
Cushions and cushion covers will be the best performing category over the next five years as homeowners look for an inexpensive and easy way to change the look of a room.
Dunelm maintains its position as the UK’s leading living room textiles retailer with an 11.5% share of the market. Its competitive offer, wide product range, and investment in its store network and online have allowed the retailer to hold share in an increasingly competitive market with its rivals also investing in improving their offer.
Argos’s market share grew 0.2 pts. in 2017 to reach 4.2%, following its acquisition by Sainsbury’s and the roll out of 50 concession stores in the supermarket, helping to extend its reach to a greater number of shoppers. Competition in the category is increasing as fashion retailers enter the market, using high-design and trend-led products and relying on high footfall to generate sales.
Consumer penetration of cushions and cushion covers is the highest across categories surveyed, with 33.7% of people saying they purchased an item from this category within the last year, narrowly ahead of sofa covers and throws (31.3%). 58.4% of shoppers cited competitive prices as the primary driver of store choice. Competition in living room textiles is expected to increase with fashion retailers such as H&M, Zara and Primark increasing their market presence and competing on price.
The report Living Room Textiles 2017 offers comprehensive insight and analysis of the UK market, the major players, the main trends, and consumer attitudes. It also provides forecasts to 2022.
In depth, this report provides the following analysis -
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