Li-Fi in Retail: Technologies and Usage Cases - Gaining customer insight while improving the in-store experience
Li-Fi in Retail: Technologies and Usage Cases, report discusses how different retailers can benefit from Li-Fi technology, with advice provided for IT vendors. Li-Fi is an optical wireless networking technology that uses visible light pulses from light emitting diodes (LEDs) to transmit binary data. It is efficient in terms of the speed of data transfers and security, while also providing accurate transmission. To determine possible application fields of Li-Fi, this report analyzes multiple best practice approaches from different retailers.
Light Fidelity (Li-Fi) is one of the more recent developments in the indoor positioning systems (IPS) domain. The adoption of Li-Fi technology in the retail industry is empowering retailers to enhance customer experience by bringing digital channels to physical stores, such as enabling location-based interaction on mobile devices, which can drive in-store sales.
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