La Liga Soccer League - Business Analysis, Sponsorship Portfolio and response to COVID-19

La Liga Soccer League - Business Analysis, Sponsorship Portfolio and response to COVID-19

Summary

La Liga, Spain's top soccer competition, is widely considered the second biggest domestic soccer property in the world behind the Premier League, with its top sides Barcelona and Real Madrid the most followed and supported around the world. Having been able to ensure a completed season, a worst case scenario of a $1.16 billion loss has been avoided, but challenges still remain in ensuring La Liga's product remains competitive and desirable to an international audience

A detailed insight into the inner workings of La Liga, its commercial structure and its response to COVID-19

Kit supplier market, media rights portfolio, front of shirt brand and sector location, team commercial developments

Scope

• The report breaks down the operational structures of La Liga, breaking down its most lucrative and intriguing kit supplier, front of shirt and title sponsorship agreements.
• The report also analyses the sponsorship portfolio of La Liga sides, and the most prominent brand sponsorship sectors within La Liga.

Reasons to Buy

• Insight into La Liga's commercial landscape