La Liga Soccer League - Business Analysis, Sponsorship Portfolio and response to COVID-19

La Liga Soccer League - Business Analysis, Sponsorship Portfolio and response to COVID-19


La Liga, Spain's top soccer competition, is widely considered the second biggest domestic soccer property in the world behind the Premier League, with its top sides Barcelona and Real Madrid the most followed and supported around the world. Having been able to ensure a completed season, a worst case scenario of a $1.16 billion loss has been avoided, but challenges still remain in ensuring La Liga's product remains competitive and desirable to an international audience

A detailed insight into the inner workings of La Liga, its commercial structure and its response to COVID-19

Kit supplier market, media rights portfolio, front of shirt brand and sector location, team commercial developments


  • The report breaks down the operational structures of La Liga, breaking down its most lucrative and intriguing kit supplier, front of shirt and title sponsorship agreements.
  • The report also analyses the sponsorship portfolio of La Liga sides, and the most prominent brand sponsorship sectors within La Liga.
Reasons to Buy
  • Insight into La Liga's commercial landscape

  • Executive Summary
  • 2020/21 La Liga Overview
    • La Liga
    • Average Attendances
    • La Liga Revenues
  • Impact of COVID-19
  • Kit Supply Deals
    • Kit Supplier Internal Analysis
    • Kit Supplier Comparison (US$ millions)
    • Kit Supplier Deal Volumes
    • Brand Spend (US$ millions) & Deal Count
    • Case Study: Real Madrid & adidas
  • Front-of-Shirt Sponsorship
    • La Liga Front-of-Shirt Sponsors
    • Front of Shirt Deal Values (US$ millions)
    • Front of Shirt sector breakdown
    • Front of Shirt Sponsorship - Brand Locations
    • Front of Shirt Sponsorship - Location Breakdown
    • Front of Shirt Case Study
  • Sleeve Sponsorship
    • Sleeve Sponsors - Deal Values (US$ millions)
  • Sponsorship Portfolio
    • La Liga Sponsorship
    • League Comparison (US$ millions)
    • Sponsorship Growth (US$ millions)
    • Case Study: Santander
  • Media Rights
    • Media Rights – Domestic Broadcast Rights
    • Media Rights – International Broadcast Rights
    • Media Rights – International Map
    • Media Rights – COVID-19 impact
  • Club Sponsorship
    • Sponsorship Analysis
    • Sector Breakdown
    • Brand Analysis
  • The Teams
    • Sponsorship Revenues – Club Comparison (US$ millions)
    • Sponsor Volume – Club Comparison
    • Athletic Club Bilbao
    • Atletico Madrid
    • FC Barcelona
    • Cadiz CF
    • Celta Vigo
    • Deportivo Alaves
    • SD Eibar
    • Elche CF
    • Getafe CF
    • Granada
    • SD Huesca
    • Levante UD
    • Osasuna CAD
    • Real Betis
    • Real Madrid
    • Real Sociedad
    • Real Valladolid
    • Seville CF
    • Valencia CF
    • Villarreal CF
  • Appendix
    • References

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