Key Trends in Cultural Tourism: Analysis of cultural tourism key trends and opportunities
GlobalData’s Key Trends in Cultural Tourism, report analyses the cultural tourism segment, including a discussion on the types of consumers interested in cultural tourism while traveling, how to target this market, what the future holds for the industry, as well as a deep dive into key trends in this tourism segment.
Globalization, cultural tourism provides travelers an opportunity to have more distinctive souvenir experiences, which often gives them a sense of achievement. It creates opportunities for travelers to develop their potential by actively participating in local culture courses offered by tourist providers. However, there is no one typical consumer segment given the diversity in cultural tourists - they can be a group of individuals, a family, a couple, or solo travelers. Cultural tourism can be considered a modern form of pilgrimage tourism, which represents a specific type of cultural values and consumption. In other words, pilgrimage tourism is a subset of cultural tourism as both are interlinked with ancient devotional itineraries.
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