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Japan Beer and Cider Market Insights 2017

Japan Beer and Cider Market Insights 2017


GlobalData’s Japan Beer and Cider Market Insights 2017 report provides a complete overview of the Japan beer and cider industry structure offering a comprehensive insight into historical background trends, 2016 performance and 2017 outlook.


Covering total market (on and off-premise) the report details -

  • 2011-2016 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2017 forecasts.
  • Value by distribution channel 2011-2016, with 2017 forecasts.
  • Overview of the competitive landscape in the beer and cider market, with analysis of key company performance.
  • Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer and cider market.
Reasons to buy
  • Gain an in-depth understanding of the dynamics and structure of the Japan beer and cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning.
  • Evaluate the current emerging trends and future growth opportunities in the Japan beer and cider market to support your brand development and marketing initiatives.
  • Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability.
  • Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage.
  • Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.

  • Executive Summary
    • 2016 was a tumultuous year for the Beer and Cider markets
  • Market Context
    • Japan posted unanticipated growth in spite of destabilization associated with April's earthquake
    • Poor performances forecast for many segments within All Commercial Beverages
      • Table Japan All Commercial Beverage Market (Th Hectoliters), 2000-2017F
    • Performance of All Commercial Beverages market in 2016, ranked by volume
  • Emerging Trends
    • Wine sales sustained alcoholic beverage growth as the demand for Beer, Cider and Spirits waned
      • Table Alcoholic Beverages Consumption Volume & Growth by Category, 2015-16
    • Economic instability and the emerging health trend hindered Beer and Cider sales
    • Premium brands enjoyed considerable growth as Discount, Mainstream and Superpremium brands endured considerable losses
    • The growth of New Genre Beer stemmed further losses within the Others category as Lager sales floundered
    • Considerable declines registered across all strength segments
    • The Beer market played host to a myriad of contrasting consumer trends
    • The Mainstream price segment dominated market share
    • Regular strength cider remained the market's central focus
    • There was little development within the Cider market, as cideries identified key market strengths
    • Little innovation within flavored Cider market
  • Brands and Private Label
    • Premium brands flourished in light of widespread price segment losses
    • Market-specific `Other' beers dominated sales in spite of brand losses, while Lager and Stout failed to inspire further growth
    • Beer volume contracted across all strength segments
    • National beers experienced further losses as International brands endured a third year in decline
    • Premium beers fostered modest growth as the market sustained further losses
    • Beer Private Label Penetration
    • Mainstream brands controlled the market
    • Regular strength Cider remained cideries' central focus
    • National brands enjoyed modest growth as International brands suffered considerable losses
    • Nikka Cidre emerged as Japan's leading Cider brand as smaller brands struggled to generate positive sales
    • Cider Private Label Penetration
  • Market Share by Brewer
    • Asahi Breweries stabilized market performance as Kirin Brewery Co Ltd, Japan failed to enhance sales
    • Suntory Beverage & Food and Sapporo Breweries endured mixed performances as Orion Breweries garnered fifth position within the local operator market
    • Nikka Whisky led the Cider market as smaller cideries failed to make an impact
  • Packaging Trends
    • The demand for 35cl metal cans intensified
    • There were mixed reactions to alternative pack sizes
    • Little innovation within the Cider pack market
  • Channel and Pricing Trends
    • Poor Beer sales damaged volume and value consumption in spite of modest subchannel growth
    • Beer Price Segment by Volume
    • On-Premise channels struggled to maintain average price growth
    • Off-Premise channels inspired modest growth, while On-Premise channels endured substantial losses
    • Volume and value declined across all Cider channels
    • Cider Price Segment by Volume
    • Average prices remained stable
    • Channel growth hindered by poor Cider performance
  • Marketing and Innovation
    • Efforts to encourage International brand sales proved futile as limited edition promotions drove domestic brand growth
    • Localized marketing initiatives were met with mixed reactions as Suntory launched innovative flavored brews
  • Outlook
    • Beer brand recovery seems unlikely if key market trends persist
    • The key winners and losers for Alcoholic Drinks in 2017 are predicted to be...
  • Appendices:
  • Methodology
    • Research Methodology
  • Product Definitions
    • Packaging Definitions
    • Channel Definitions

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