Market Research Logo

Ireland - The Future of Foodservice to 2020

  • Introduction
    • Report Guide: Main Sections
    • Report Guide: Sub-Sections
    • Executive Summary
    • Executive Summary: Consumer Trends
  • Macroeconomic context
    • Macroeconomic Overview
    • Demographic Overview: Population
    • Demographic Overview: Income Bands
  • Introducing consumer segments
    • Introducing Consumer Segments: Constructing the Segments
    • Introducing Consumer Segments
    • Introducing Consumer Segments: Frugal Convenience Seekers
    • Introducing Consumer Segments: Time-Poor Experimenters
    • Introducing Consumer Segments: Sporadic Splurgers
    • Introducing Consumer Segments: Regimented Routiners
    • Introducing Consumer Segments: Inbetweeners
    • Introducing Consumer Segments: Key Channel Overview
  • Profit sector
    • Profit Sector Metrics
      • Table Increase in transactions drives total value of Irish foodservice market
    • Profit Sector: Value and Share by Channel
      • Table 2015 Sales value (EUR- million) and market share
    • Profit Sector: Value Growth by Channel
    • Profit Sector: Outlets and Growth by Channel
    • Profit Sector: Transactions and Growth by Channel
    • Profit Sector: Operator Buying Volumes & Growth by Channel
    • Profit Sector: Channel Historic Growth Dynamics
    • Profit Sector: Channel Future Growth Dynamics
    • Profit sector: Restaurant: Outlet-Type Growth Dynamics
      • Table Restaurant outlet types 2015 value (EUR- million)
      • Table Restaurant outlet types 2015 value growth
    • Restaurant: Type of Ownership Growth Dynamics
      • Table Restaurant owner types 2015 value (EUR- million)
      • Table Restaurant owner types future value growth
  • Quick service restaurants (QSR)
    • QSR: Summary
    • QSR: Metrics: Growth Dynamics
      • Table Steady, moderately strong sales value growth to persist to 2020
    • QSR: Key Players
    • QSR: Key Consumers: Segment Overview
    • QSR: Key Consumers: Frugal Convenience Seekers
    • QSR: Key Consumers: Time-Poor Experimenters
    • QSR: Key Consumers: Sporadic Splurgers
    • QSR: Key Consumers: Regimented Routiners
    • QSR: Key Consumers: Inbetweeners
    • QSR: Key Consumers: Opportunity Areas
    • QSR: Why?
    • QSR: What?
    • QSR: What?: Food and Drink Splits
      • Table Operator buyer product value EUR- million (USD$ million)
    • QSR: What: Supermac's Case Study
    • QSR: What: Supermac's: Trends Targeted
    • QSR: What: Supermac's: How
    • QSR: Where?
    • QSR: What Next?
  • Pubs, clubs and bars
    • Pubs, Clubs & Bars: Summary
    • Pubs, Clubs & Bars: Growth Dynamics
      • Table Second largest channel suffered disproportionately through recession years
    • Pubs, Clubs & Bars: Key Players
    • Pubs, Clubs & Bars: Key Consumers: Segment Overview
    • Pubs, Clubs, &Bars: Frugal Convenience Seekers
    • Pubs, Clubs, &Bars: Time-Poor Experimenters
    • Pubs, Clubs, &Bars: Sporadic Splurgers
    • Pubs, Clubs, &Bars: Regimented Routiners
    • Pubs, Clubs, &Bars: Inbetweeners
    • Pubs, Clubs & Bars: Key Consumers: Opportunity Areas
    • Pubs, Clubs & Bars: Why?
    • Pubs, Clubs & Bars: What?
    • Pubs, Clubs & Bars: What?: Food and Drink Splits
      • Table Operator buyer product value EUR- million (USD$ million)
    • Pubs, Clubs & Bars: Where?
    • Pubs, Clubs & Bars: What Next?
  • Full service restaurants (FSR)
    • FSR: Summary
    • FSR: Metrics: Growth Dynamics
      • Table FSR growth remains relatively weak as consumers retain cautious spending habits
    • FSR: Key Players
    • FSR: Key Consumers: Segment Overview
    • FSR: Key Consumers: Frugal Convenience-Seekers
    • FSR: Key Consumers: Time-Poor Experimenters
    • FSR: Key Consumers: Sporadic Splurgers
    • FSR: Key Consumers: Regimented Routiners
    • FSR: Key Consumers: Inbetweeners
    • FSR: Key Consumers: Opportunity Areas
    • FSR: Why?
    • FSR: What?
    • FSR: What?: Food and Drink Splits
      • Table Operator buyer product value EUR- million (USD$ million)
    • FSR: Where?
    • FSR: Where: Eddie Rocket's Case Study
    • FSR: Where: Eddie Rocket's: Trends Targeted
    • FSR: Where: Eddie Rocket's: Stratgy
    • FSR: Where: Eddie Rocket's: Results
    • FSR: What Next?
  • Retail
    • Retail: Summary
    • Retail: Metrics: Growth Dynamics
      • Table Static outlet growth as more customers opt for the convenience of online shopping
    • Retail: Key Players
    • Retail: Key Consumers: Segment Overview
    • Retail: Key Consumers: Frugal Convenience Seekers
    • Retail: Key Consumers: Time-Poor Experimenters
    • Retail: Key Consumers: Sporadic Splurgers
    • Retail: Key Consumers: Regimented Routiners
    • Retail: Key Consumers: Inbetweeners
    • Retail: Key Consumers: Opportunity Areas
    • Retail: Why?
    • Retail: What?
    • Retail: What?: Food and Drink Splits
      • Table Operator buyer product value EUR- million (USD$ million)
    • Retail: Where?
    • Retail: What Next?
  • Cost sector
    • Cost Operator Trends: Historic Growth
    • Cost Operator Trends: Future Growth
    • Cost Operators: Data Breakdown
      • Table Military and civil defense leads profit sector channels but sees weakest growth
  • Education
    • Education: Growth Dynamics & Drivers
      • Table Education historic and future value growth
    • Education: Tenders Tracker
    • Education: What Next?
  • Healthcare
    • Healthcare: Growth Dynamics
      • Table Healthcare historic and future value growth
    • Healthcare: Tenders Tracker
    • Healthcare: What Next?
  • Military and civil defense
    • Military & Civil Defense: Growth Dynamics & Drivers
      • Table Military and civil defense historic and future value growth
    • Military & Civil Defense: Tenders Tracker
    • Military & Civil Defense: What Next?
  • Welfare and services
    • Welfare & Services: Growth Dynamics & Drivers
      • Table Welfare and services historic and future value growth
    • Welfare & Services: Tenders Tracker
    • Welfare & Services: What Next?
  • Appendix
    • Trade and Sectors Definitions
    • Channel Definitions
    • Other Definitions
    • Key Components - Market Intelligence

Ireland - The Future of Foodservice to 2020

Summary

In the wake of the 2008 financial crisis, the Irish economy suffered a considerable fall, with unemployment reaching its peak rate of 17.6% in 2011. The country’s EUR€85 Billion bailout, set up by the International Monetary Fund (IMF), European Commission and the European Central Bank (ECB) in 2010, and the Irish Government’s program of austerity also resulted in record-high emigration numbers, especially among young people.

Despite rising financial confidence among Irish consumers, Quick Service Restaurants (QSR) operators’ proposition of affordable and convenient food continues to resonate with cautiously optimistic customers, who would prefer to spend their higher disposable incomes on more frequent dining outings than in higher cost channels. Quick Service Restaurants (QSR) channel is the largest profit sector foodservice channel in Ireland.

Saturated and heavily fragmented pub, club and bar channel is the largest profit sector channel in terms of outlet numbers and therefore suffered disproportionately from the post-2008 financial crisis recession years. High unemployment rates and low financial confidence, especially in hard hit rural regions, drove budget tight customers to cut discretionary spending in their local pubs, instead opting to consume alcohol at home at a much lower cost.

Full Service Restaurants (FSR) channel will continue to enjoy steady, moderate value growth over the next five years, driven primarily by rising average transaction values, as cautiously optimistic consumers increasingly complement their meals with alcoholic beverages. Outlet growth is forecast to remain static, with outlet numbers set to rise at a weak CAGR of 0.3% to 2020.

Full Service Restaurants (FSR) channel in Ireland, in contrast to its UK counter-part, is heavily fragmented, with the top chain operators only generating a 5.5% share of the channel’s total sales value in 2015 (compared with 30.0% in the UK). Ireland’s strong economic recovery and high tourism numbers are making the Irish restaurant scene more attractive to outside investors, encouraging both international and domestic chains to further expand their networks in coming years, especially in Dublin.

The report Ireland - The Future of Foodservice to 2020 provides extensive insight and analysis of the Republic of Ireland's foodservice market over the next five years (2015-2020) and acts as a vital point of reference for operators or suppliers.

In particular, this report provides the following analysis -

  • Overview of the Republic of Ireland's macro-economic landscape: Detailed analysis of current macro-economic factors and their impact on the Irish foodservice market including GDP per capita, consumer price index, population growth and annual household income distribution.
  • Growth dynamics: In-depth data and forecasts of key channels (Quick Service Restaurants (QSR), Pubs, Clubs and Bars, Full Service Restaurants (FSR) and Retail) within the Irish foodservice market, including the value of the market, number of transactions, number of outlets and average transaction price.
  • Customer segmentation: identify the most important demographic groups, buying habits and motivations that drive out-of-home meal occasions among segments of the Irish population.
  • Key players: Overview of market leaders within the four major channels including business descriptions and number of outlets.
  • Case Studies: Learn from examples of recent successes and failures within the Irish foodservice market.
Companies mentioned in this report: Abra Kebabra, Avoca, Bagel Factory, Dante Pizza, Domino's Pizza, Dunnes Stores, Eddie Rocket's, F.X. Buckley, Hard Rock Café, JD Wetherspoon, KFC, Mao, Maxol, McDonald's, Milano (Pizza Express), Nando's, O'Briens, Portherhouse, Subway, Supermac's, SuperValu, Tesco, Topaz, TGI Friday's.

Scope
  • Irish consumers’ strong preference and demand for transparent sourcing practices and local products is central to major chain operators’ strategies in all key channels. However, this increasingly widespread availability of affordable, high quality and locally sourced fresh products across the foodservice market will force operators to show more creativity and innovation in menus to thrive in a crowded market.
  • Ireland’s strong economic recovery and high tourism numbers are making the Irish restaurant scene more attractive to outside investors, encouraging both international and domestic chains to further expand their networks in coming years, especially in Dublin.
  • The saturated and heavily fragmented pub, club and bar channel is the largest profit sector channel in terms of outlet numbers and suffered disproportionately from the post-2008 financial crisis recession years. The road to recovery will increasingly require operators in the channel to shift focus towards the ‘gastro-pub’, offering an enhanced food menu, as well as ‘craft’ and ‘artisan’ options.
Reasons to buy
  • Specific forecasts of the foodservice market over the next five years (2015-2020) will give readers the ability to make informed business decisions through identifying emerging/declining markets.
  • Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, Pubs, Clubs and Bars, FSR and Retail) will allow readers to understand the wants and needs of their target demographics.
  • Relevant case studies will allow readers to learn from and apply lessons discovered by emerging and major players within the Irish foodservice market.


Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report

;