Internet of Things in Insurance - Thematic Research
Pricing is at the heart of insurance operations as, in the past, it was hard to refine pricing models. Internet of Things (IoT) has lowered the barriers to innovative pricing; not only is it now possible to monitor a vehicle’s location or the temperature of a building or cargo, sensors can also provide rich real-time data that gives instant and granular insight into the presented risk. As a result, new business models can be derived (e.g. behavioral-driven models).
Using algorithms and AI, all this information can be aggregated, crunched, measured, and modeled, and risk can be priced accordingly. However, IoT-enabled data, news feeds, and other external data will not simply innovate pricing models. Insurers have to decouple their pricing models from the IT department and bring them closer to the line underwriting department. The role of insurance here is, ultimately, to prevent loss or damage
At present, insurers continue to grapple with reducing associated administrative costs and accelerating claims settlement. Hence loss mitigation is the first step on the ladder of prevention. IoT sensors can communicate at the onset of damage before it can escalate.IoT technologies will enable insurers to get closer than ever to their customers. Through constant engagement, insurers can act as a business partner, spreading the risk with their customer. Additionally, insurers can use the data gathered directly from customers to build a single and comprehensive customer view of the insured risk, thereby enhancing the transparency and credibility of the premium being charged. Providing clients with a view of the risk and charges will help increase customer satisfaction and loyalty.
The report Internet of Things in Insurance - Thematic Research, offers a framework in which to look at IoT, summarizes the important trends, and identifies the key players.