Insurance Company Profile: Haven Life
Insurance Company Profile: Haven Life, profile highlights an insurance company that is trying to grow a direct-to-consumer online proposition for life insurance. It outlines its business structure, its products and strategy, and its marketing and distribution activities before concluding with a SWOT analysis.
Haven Life is a US-based insurer that operates a direct-to-consumer model. Headquartered in New York, it offers term insurance policies underwritten through a 20-minute online purchasing journey. It is challenging the traditional purchasing process to target online, tech-savvy consumers.
Key Questions Answered
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook