Insurance Company Profile: Aviva
This profile of Aviva provides a comprehensive review of the company and its UK business. This includes its structure, its strategy for growth, its focus on digitization, its performance in the UK, and its marketing and distribution strategy. The profile also provides a comprehensive SWOT analysis.
Aviva serves 33 million customers across 13 countries with approximately 29,530 employees globally. Outside of the UK, Aviva has a strong presence in Canada, France, Ireland, Spain, and Turkey. In 2017 it sold 59 million policies globally.
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