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Insights from GlobalData’s Next Generation Emerging Markets Survey 2016 - Africa: Summary of consumer trends and innovation opportunities in the ‘next generation’ emerging markets in Africa

Insights from GlobalData’s Next Generation Emerging Markets Survey 2016 - Africa: Summary of consumer trends and innovation opportunities in the ‘next generation’ emerging markets in Africa

Summary

This report provides an overview of key insights into the attitudes and shopping behaviors of consumers living in six next generation emerging markets in Africa, using GlobalData’s primary research into 15 next generation emerging economies across Africa, Asia and Central and South America, where consumers in these countries were asked to identify their key spending drivers, health and wellness concerns and eating preferences.

With the rise of living standards in next generation emerging markets, consumer behavior and attitudes towards FMCG products are changing. This report provides an overview of key insights into the attitudes and shopping behaviors of consumers living in six next generation emerging markets in Africa, using GlobalData’s primary research into 15 such countries across Africa, Asia and Central and South America, where consumers in these countries were asked to identify their key spending drivers, health and wellness concerns, and eating preferences.

Scope

  • The surge in disposable income of consumers in these markets is resulting in growth in spending power and shoppers’ confidence.
  • Perception of health and wellness are important influencers of buying decisions at the shelf among African next generation emerging market consumers.
  • Consumers in these countries are very much family-orientated and this can be directly seen in their style of eating.
  • Novel varieties have significant appeal for consumers across most FMCG categories, which is a promising opportunity for innovation investment.
Reasons to buy
  • Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.


NGEM Africa Overview
Spending trends of NGEM African consumers
Key factors influencing NGEM African consumers
Key concerns affecting NGEM African consumers
Eating preferences and attitudes of NGEM African consumers
NGEM African consumers attitude towards international and local products
Innovation Snapshot

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