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Innovation Trends and Opportunities in Haircare: Exploring the trends, opportunities and consumer behaviors in the fastest growing haircare segments

Innovation Trends and Opportunities in Haircare: Exploring the trends, opportunities and consumer behaviors in the fastest growing haircare segments

Summary

The haircare sector represents a highly dynamic space for growth as consumer demand is continually evolving towards high performance, yet value for money products and customized solutions are creating opportunities for manufacturers. Key themes include clean label, the emergence of individualism, and the demand for efficiency in the category.

With 78% of consumers saying that their look is important or very important to them, physical appearance contributes to creating a general sense of wellness and personal wellbeing. As such, understanding what trends influences consumers' behavior when purchasing haircare products will drive brands to successfully position their offering.

Scope

  • Position products featuring natural ingredients for Millennials and Generation X.
  • Take haircare products with basic functions and provide in-depth customization by adding tailored attributes, such as oils and essences.
  • Formulate time-saving products that ensure the same performance of standard products.
  • Beside hair solutions to conceal aging signs, older consumers also demand formulation to strengthen the style and look of white hair.
Reasons to buy
  • Identify the reasons underpinning the consumers' orientation towards specific haircare products.
  • Gain insight into the key consumer trends that are most likely to be a driver for innovation.
  • Put innovative products into context by connecting them to specific consumer trends and preference.


  • Overview
    • Content to help you learn from the past, understand the present, and see the future
  • Introduction
    • GlobalData has identified four trends impacting the haircare sector
    • The TrendSights trends that are driving growth in haircare category are pinpointed below
    • Innovation implications across each haircare trend
    • Shampoo, conditioners and hair colorants are the fastest growing haircare categories
    • The impact on health and wellbeing has the strongest influence on beauty and grooming purchases
    • Haircare products are evolving towards more sophisticated functions to ensure healthy appearance
    • Consumers have different experimental attitudes in the haircare category
  • Trend 1: Natural wave
    • GlobalData has identified four trends impacting the haircare category
    • Consumers crave items made with real ingredients and which are free from preservatives
    • Leveraging the positive image of real ingredients to remain competitive in the hair care market
    • Trend relevance and implications across haircare category
    • Examples we like: using ingredients associated with natural image
  • Trend 2: Being unique
    • GlobalData has identified four trends impacting the haircare sector
    • Younger generations demand bespoke haircare solutions
    • Brands should exploit the Asian trend to align with consumer demand for customization
    • Haircare products tailored to fitness occasions are likely to succeed
    • Trend relevance and implications across haircare category
    • Examples we like: tailoring products based on consumer's needs
  • Trend 3: Make it simple
    • GlobalData has identified four trends impacting the haircare category
    • Time-scarce consumers demand quick to use, convenient, and simplified haircare products
    • Trend relevance and implications across haircare category
    • Examples we like: simplifying the haircare routine
  • Trend 4: Targeting the silver segment
    • GlobalData has identified four trends impacting the toiletries and hygiene sector
    • Consumers' demand for anti-aging products change based on the regions
    • Consumers are skeptical about anti-aging products as a solution to enhance the appearance
    • Trend relevance and implications across haircare category
    • Examples we like: embracing the aging natural process
  • The Future
    • Future considerations for the haircare category
  • Appendix

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