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India Beer and Cider Market Insights 2017

India Beer and Cider Market Insights 2017

Summary

GlobalData’s India Beer and Cider Market Insights 2017 report provides a complete overview of the India beer and cider industry structure offering a comprehensive insight into historical background trends, 2016 performance and 2017 outlook.

Scope

Covering total market (on and off-premise) the report details -

  • 2011-2016 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2017 forecasts.
  • Value by distribution channel 2011-2016, with 2017 forecasts.
  • Overview of the competitive landscape in the beer and cider market, with analysis of key company performance.
  • Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer and cider market.
Reasons to buy
  • Gain an in-depth understanding of the dynamics and structure of the India beer and cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning.
  • Evaluate the current emerging trends and future growth opportunities in the India beer and cider market to support your brand development and marketing initiatives.
  • Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability.
  • Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage.
  • Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.


  • Executive Summary
    • Demonetization negatively impacted consumption, with improved weather acting as an overall driver for growth
  • Market Context
    • Growth in terms of population and economic prosperity for the first three quarters of the year helped overall growth
    • All Commercial Beverages set to experience growth
      • Table India All Commercial Beverage Market (Th Hectoliters), 2000-2017F
    • Performance of All Commercial Beverages market in 2016, ranked by volume
  • Emerging Trends
    • Spirits continued to dominate the Alcoholic Beverage market in India
      • Table Alcoholic Beverages Consumption Volume & Growth by Category, 2015-16
    • Only Spirits and Beer held any significant market share in terms of Liters of Pure Alcohol
      • Table Alcoholic Beverages Litres of Pure Alcohol (LPA) Volume & Growth by Category, 2015-16
    • Positive growth for both Beer and Cider markets
    • Discount Beers seen to make small recovery from volume contractions in 2015
    • Lager saw its highest growth rate in recent years
    • Both Regular and Strong strength saw double digit growth rates
    • Craft Beer a rising trend in India
    • Flavored Beers on the rise in the Indian market
    • Mainstream Cider saw its volumes contract
    • Regular strength Cider volumes increased by 2%
    • Cider market remains niche, with steady growth amongst loyal consumers
    • No flavor variation present in the Cider market
  • Brands and Private Label
    • Bira 91 becomes second leading superpremium brand in only its first year on the market
    • Kingfisher was the only Dark Beer brand to see volumes contract
    • Tuborg witnesses good growth in both the Regular and Strong strength Beer segments
    • International brand Carlsberg Palone increased its market share
    • Consumers seen to experiment more with different and new brands
    • Beer Private Label Penetration in 2016
    • Premium brand Strongbow held 28% of market share
    • Apple Cider was the only Cider type available in India
    • Regular strength brand Strongbow witnessed strong growth
    • International brands held majority share
    • Strongbow (Heineken) dominated Cider market
    • Cider Private Label Penetration in 2016
  • Market Share by Brewer
    • United Breweries Ltd, India held 50% market share
    • Carlsberg India proved again popular with double-digit growth rates
    • United Breweries Ltd, India continued to dominate Cider market
  • Packaging Trends
    • Cans began to have a larger presence in the Beer market
    • Single-serve and refillable formats remained popular
    • Single-serve glass formats held the market
  • Channel and Pricing Trends
    • Value saw double-digit growth
    • Beer Price Segment by Volume
    • EDA places witnessed the biggest rise in average prices
    • Off-premise dominated the market
    • Off-premise witnessed huge growth in both volume and value
    • Cider Price Segment by Volume
    • Average prices increased by 2%, across both on and off-premise
    • On-premises continued to dominate
  • Marketing and Innovation
    • 2016 was a successful year for marketing
    • Som Distillery Brewery led innovation
  • Outlook
    • Despite product innovation and growth within Premium and Superpremium, Beer is set to remain stagnant in 2017
    • The key winners and losers for alcoholic drinks in 2017 are predicted to be...
  • Appendices:
    • Appendix
  • Methodology
    • Research Methodology
  • Product Definitions
    • Packaging Definitions
    • Channel Definitions

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