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Inbound Tourism Spending Habits in Top 10 Countries

Inbound Tourism Spending Habits in Top 10 Countries

Summary

The report Inbound Tourism Spending Habits in Top 10 Countries provides detailed information on the top 10 inbound tourism markets globally. This report analyzes market data and provides a better understanding of tourism flows and tourist expenditure.

For instance, France continued to be the number one inbound market in 2016. However, there has been a decline in the number of trips due to safety concerns, as the country faced multiple terror attacks over the past 18 months. Thailand was the fastest-growing inbound market, expanding at a CAGR of 9.89% during the period 2012-2016. Strong promotional efforts by the country’s tourism authority and the growing expansion of LCCs in South East Asia propelled growth. The country registered exceptional growth in 2015 and 2016, following a steep fall in 2014 due to political unrest

Germany has seen a strong surge in arrivals from China in recent years. Germany’s strong promotional efforts such as trade events and ties with Chinese travel agencies are key reasons behind this. Chinese consumers enjoy shopping while in Germany, and this is not just limited to luxury goods, as they also cover department stores and medium sized shops.

The US has the second highest average inbound tourist expenditure after Australia. However, the expenditure per trip per day in the US is higher than Australia. The high expenditure per trip in Australia can be largely attributed to the very high average length of stay per inbound trip in the country (36 nights in 2016). In addition to the high average expenditure per trip in the US, the strengthening of the dollar led to a fall in the overall inbound trips in 2016. Trips from Canada plunged in particular.

Average spending pattern in Spain has declined over the past few years. The highest decline of 5.82% was seen in the Netherlands during the historic period, which is partly due to the growing presence of low-cost flights in Europe, as a result of which, transportation costs have declined. Furthermore, Spain has been seeing a large number of budget tourists in recent years, with many preferring the country over Tunisia, France, Egypt, and Turkey in the wake of security concerns.

In depth, this report provides the following -

  • Historic and forecast tourist volumes covering the top 10 global inbound tourism markets.
  • Detailed analysis of tourist spending patterns in these markets such as average spending per trip and total expenditure.
  • Insights on key trends and issues in top 10 inbound markets.
Scope
  • France continued to be the number one inbound market in 2016. However, there has been a decline in the number of trips due to safety concerns, as the country faced multiple terror attacks over the past 18 months.
  • The average spending pattern in Spain has declined over the past few years. The highest decline of 5.82% was seen in the Netherlands during the historic period, which is partly due to the growing presence of low-cost flights in Europe, as a result of which, transportation costs have declined. Furthermore, Spain has been seeing a large number of budget tourists in recent years, with many preferring the country over Tunisia, France, Egypt, and Turkey in the wake of security concerns
  • Thailand was the fastest-growing inbound market, expanding at a CAGR of 9.89% during the period 2012-2016. Strong promotional efforts by the country’s tourism authority and the growing expansion of LCCs in South East Asia propelled growth. The country registered exceptional growth in 2015 and 2016, following a steep fall in 2014 due to political unrest
Reasons to buy
  • Gauge an idea about how the top 10 markets are expected to grow using historic and forecast market data
  • Understand the demand-side dynamics within the industry to identify key market trends, growth opportunities
  • Direct the promotional efforts on most promising markets by identifying the key source countries.


Top 10 highest inbound tourism expenditures in
US - Less visitors for the US due to a strong dollar
China - Majority of inbound trips into China are for business purposes
Spain - Spain is the most visited country in Europe
France - French market down due to security concerns
Italy - Strong growth in arrivals from the US to Italy
Germany - Key cultural travel destination in Europe
Thailand - Strong promotional efforts drive Thai inbound market
Hong Kong - Hong Kong has majority inflow of tourists from China
UK - Arrivals to the UK increase after Brexit
Australia - Australia sees strong rise in arrivals from Japan
Market Data
Appendix
Definitions
List of Tables
Table 1: US - Tourist arrivals from top 10 countries (Thousand), 2012-
Table 2: US - Tourist expenditure from top 10 countries (US$ million), 2012-
Table 3: US - Average spending per trip from top 10 countries (US$), 2012-
Table 4: China - Tourist arrivals from top 10 countries (Thousand), 2012-
Table 5: China - Tourist expenditure from top 10 countries (US$ million), 2012-
Table 6: China - Average spending per trip from top 10 countries (US$), 2012-
Table 7: Spain - Tourist arrivals from top 10 countries (Thousand), 2012-
Table 8: Spain - Tourist expenditure from top 10 countries (US$ million), 2012-
Table 9: Spain - Average spending per trip from top 10 countries (US$), 2012-
Table 10: France - Tourist arrivals from top 10 countries (Thousand), 2012-
Table 11: France - Tourist expenditure from top 10 countries (US$ million), 2012-
Table 12: France - Average spending per trip from top 10 countries (US$), 2012-
Table 13: Italy - Tourist arrivals from top 10 countries (Thousand), 2012-
Table 14: Italy - Tourist expenditure from top 10 countries (US$ million), 2012-
Table 15: Italy - Average spending per trip from top 10 countries (US$), 2012-
Table 16: Germany - Tourist arrivals from top 10 countries (Thousand), 2012-
Table 17: Germany - Tourist expenditure from top 10 countries (US$ million), 2012-
List of Figures
Figure 1: Top 10 inbound markets (in 000)
Figure 2: Average spending per trip in Top 10 inbound markets (in US$)
Figure 3: Tourist arrivals from Canada to the US (000’s)
Figure 4: Average spending per trip in the US (US$)
Figure 5: Arrivals to China by purpose in 2016 (%)
Figure 6: Average spending per trip in China in 2016 (US$)
Figure 7: Tourist arrivals from top 3 countries to Spain (000’s)
Figure 8: Average spending per trip in Spain (US$)
Figure 9: Tourist arrivals to France (000’s)
Figure 10: Average spending per trip in France (US$)
Figure 11: Tourist arrivals from top 10 countries to Italy (000’s)
Figure 12: Arrivals from China (000’s)
Figure 13: Tourist arrivals from Switzerland to Germany (‘000s)
Figure 14: Average spending split in Germany (%)
Figure 15: Tourist arrivals from top China, Malaysia to Thailand (‘000s)
Figure 16: Average spending per trip in Thailand (US$)
Figure 17: Tourist arrivals from China to Hong Kong (000’s)
Figure 18: Average spending split in Hong Kong (US$)
Figure 19: Average expenditure per trip of Australians in UK (US$)
Figure 20: Exchange rate: Pound against Euro
Figure 21: Tourist arrivals from fast growing markets to Australia (Thousand) in 2015,
Figure 22: Average spending per trip of Chinese in Australia (US$)

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