Impact on Consumer Behavior in Europe: COVID-19 Survey Snapshot - Week 9
GlobalData is carrying out weekly consumer surveys in 11 countries between 25th March and 31st May 2020, to track consumer sentiment and shopping behavior during the Coronavirus (COVID19) pandemic. The sample size is 500 respondents per country, per week. The four countries in scope for Europe are Germany, Italy, Sweden, and the UK. Questions are consistent every week, and cover consumer opinions about COVID-19, buying behavior and product choices and impact of the Coronavirus (COVID19) outbreak on consumers' lifestyle and activities. This report summarizes the key findings from responses in week 9.
According to GlobalData’s week 9 COVID-19 consumer survey, Italy and the UK are still the most concerned about the current pandemic. Concern regarding the impact of COVID-19 has also increased for every country apart from Germany. From the week 8 survey, the percentage of UK respondents that stated that they are ‘extremely concerned’ has now increased by 5%.
Germans spend less time watching promotional videos about products. One third of the German source market (33%) stated that they spend the exact same amount of time on this activity as they did before the pandemic. According to TAKUMI, In the last six months, over a quarter of global consumers (27%) have been influenced to purchase a product or service by creators on YouTube, followed by 24% of consumers on Instagram and 15% on TikTok. 16-24 year olds are the most likely to have purchased as a result of TikTok influencers; 40% of this age range in Germany are most likely to be influenced by promotional activities on TikTok.
Compared to the remaining European source markets, Italy still has a much stronger need for information, irrespective of its nature. For six out of the seven kinds of information that could be requested in this survey question, Italian consumers still show the strongest need for each of them, this result has stayed the same for the week 9 survey in comparison to week 8, 7 and 6.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook