Impact of COVID-19 on Sports Sponsorship by Automotive Industry

Impact of COVID-19 on Sports Sponsorship by Automotive Industry

Summary

Report on the impact COVID-19 has had on the Automotive sponsorship sector.

Scope

  • In this report, GlobalData analyses the activity of of brands in the Automotive sector, tracking the latest deals and trends, and forecast where this may lead to in future.
Reasons to Buy
  • Report on the impact COVID-19 has had on the Automotive sponsorship sector.


Analyst Overview
COVID-19 sector impact
Automaker sponsorship today
COVID-19 Sponsorship Impact Analysis
Retractions in automakers sports sponsorship portfolios to be expected
Some sponsorships may fail to see their end life
Automakers significant commitment to long-term sponsorships
Brand Focus -Toyota
Olympic postponement both inconvenient and costly for Toyota
Appendix
References

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